Text on left side: “Shop ALL PRODUCTS” in black uppercase and script font on a gradient blue background. Right side features seven Color Wow haircare products standing upright and covered in water droplets, including Dream Cocktail, Xtra Large Bombshell Volumizer, Money Masque, Color Security Shampoo, and Color Security Conditioner. Products are arranged on a wet glass shelf with splashes of water. Text on left side: “Shop ALL PRODUCTS” in black uppercase and script font on a gradient blue background. Right side features seven Color Wow haircare products standing upright and covered in water droplets, including Dream Cocktail, Xtra Large Bombshell Volumizer, Money Masque, Color Security Shampoo, and Color Security Conditioner. Products are arranged on a wet glass shelf with splashes of water.

All Products

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Insta-WOW Advanced Dry Shampoo

$32.00 USD
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Dreaming Advanced Repair and Resurfacing Treatment

$45.00 USD
4.7
Rated 4.7 out of 5 stars
84 Reviews
8.8 oz 8.8 oz

Texas Hold ‘Em Big Hold Hairspray - 8.8 oz

$30.00 USD
4.7
Rated 4.7 out of 5 stars
292 Reviews
1.7 fl oz 1.7 fl oz

Youth Juice Collagen Scalp Treatment - 1.7 fl oz

$46.00 USD
4.8
Rated 4.8 out of 5 stars
541 Reviews
8.4 fl oz 8.4 fl oz

Color Security Shampoo - 8.4 fl oz

$24.00 USD
4.8
Rated 4.8 out of 5 stars
6,891 Reviews
10 fl oz 10 fl oz

Hooked 100% Clean Curl Shampoo with Root-Locking Technology - 10 fl oz

$29.00 USD
4.7
Rated 4.7 out of 5 stars
444 Reviews
Color Wow Root cover up in all shades stacked (Platinum, Blonde, Dark Blonde, Red, Light Brown, Medium Brown, Dark Brown, and Black) on a white background with a red Allure best of beauty Hall of Fame AwardRoot Cover Up
Award winning Icon

Root Cover Up

$34.50
Choose your color
Medium Brown
4.5
Rated 4.5 out of 5 stars
7,666 Reviews
7.5 oz 7.5 oz

Chris Appleton + Color Wow Money Masque - 7.5 oz

$45.00 USD
4.8
Rated 4.8 out of 5 stars
3,328 Reviews
5.0 fl oz 5.0 fl oz

Money Mist - 5.0 fl oz

$29.00 USD
4.8
Rated 4.8 out of 5 stars
4,290 Reviews
6.7 fl oz 6.7 fl oz

Dream Coat Supernatural Spray - 6.7 fl oz

$28.00 USD
4.7
Rated 4.7 out of 5 stars
29,674 Reviews
6.7 fl oz 6.7 fl oz

Extra Strength Dream Coat - 6.7 fl oz

$32.00 USD
4.5
Rated 4.5 out of 5 stars
2,327 Reviews
6.7 fl oz 6.7 fl oz

Dream Coat for Curly Hair - 6.7 fl oz

$24.00 USD
4.6
Rated 4.6 out of 5 stars
3,915 Reviews
6.5 fl oz 6.5 fl oz

Xtra Large Bombshell Volumizer - 6.5 fl oz

$26.00 USD
4.2
Rated 4.2 out of 5 stars
12,084 Reviews
5.0 fl oz 5.0 fl oz

Raise the Root Thicken + Lift Spray - 5.0 fl oz

$24.00 USD
4.5
Rated 4.5 out of 5 stars
6,517 Reviews
7 oz 7 oz

Style on Steroids Color-Safe Texturizing Spray - 7 oz

$30.00 USD
4.6
Rated 4.6 out of 5 stars
7,181 Reviews
4.0 fl oz 4.0 fl oz

One-Minute Transformation Styling Cream - 4.0 fl oz

$24.00 USD
4.4
Rated 4.4 out of 5 stars
5,645 Reviews
8.4 fl oz 8.4 fl oz

Color Security Conditioner (For Fine to Normal Hair) - 8.4 fl oz

$24.00 USD
4.8
Rated 4.8 out of 5 stars
3,749 Reviews
8.4 fl oz 8.4 fl oz

Color Security Conditioner (For Normal to Thick Hair) - 8.4 fl oz

$24.00 USD
4.8
Rated 4.8 out of 5 stars
1,874 Reviews
6.7 fl oz 6.7 fl oz

Dream Filter For Picture-Perfect Color - 6.7 fl oz

$26.00 USD
4.6
Rated 4.6 out of 5 stars
5,917 Reviews
6.7 fl oz 6.7 fl oz

Dream Cocktail Carb-Infused Leave-in Treatment - 6.7 fl oz

$26.00 USD
4.5
Rated 4.5 out of 5 stars
10,986 Reviews
6.7 fl oz 6.7 fl oz

Dream Cocktail Coconut-Infused Leave-in Treatment - 6.7 fl oz

$26.00 USD
4.7
Rated 4.7 out of 5 stars
4,676 Reviews
6.7 fl oz 6.7 fl oz

Dream Cocktail Kale-Infused Leave-in Treatment - 6.7 fl oz

$26.00 USD
4.8
Rated 4.8 out of 5 stars
6,456 Reviews
5 oz 5 oz

Extra Mist-ical Shine Spray - 5 oz

$29.00 USD
4.7
Rated 4.7 out of 5 stars
2,517 Reviews
1.8 fl oz 1.8 fl oz

Pop & Lock High Gloss Finish - 1.8 fl oz

$24.00 USD
4.7
Rated 4.7 out of 5 stars
5,879 Reviews
10 oz 10 oz

Cult Favorite Firm + Flexible Hairspray - 10 oz

$28.00 USD
4.8
Rated 4.8 out of 5 stars
4,224 Reviews
5.0 fl oz 5.0 fl oz

Speed Dry Blow-Dry Spray - 5.0 fl oz

$24.00 USD
4.7
Rated 4.7 out of 5 stars
1,300 Reviews
6.8 oz 6.8 oz

Color Control Purple Toning + Styling Foam - 6.8 oz

$24.00 USD
4.4
Rated 4.4 out of 5 stars
1,704 Reviews
10 fl oz 10 fl oz

Snag-Free Pre-Shampoo Detangler For Curly Hair - 10 fl oz

$28.00 USD
4.4
Rated 4.4 out of 5 stars
179 Reviews
10 oz 10 oz

Coco-Motion Lubricating Curl Conditioner - 10 oz

$29.00 USD
4.6
Rated 4.6 out of 5 stars
519 Reviews
10 fl oz 10 fl oz

Flo-etry Vital Natural Curly Hair Serum - 10 fl oz

$30.00 USD
4.6
Rated 4.6 out of 5 stars
797 Reviews
Join Waitlist
10 fl oz 10 fl oz

Shook Mix + Fix Bundling Curly Hair Spray - 10 fl oz

$38.00 USD
4.4
Rated 4.4 out of 5 stars
1,313 Reviews
Join Waitlist