Styling
Volume

Raise the Root Thicken + Lift Spray

All-day root lift + volume, never sticky or stiff, heat protection

4.6
Rated 4.6 out of 5 stars
6,771 Reviews
$12.00

Why it's WOW

  • Delivers major root lift without feeling stiff or sticky
  • Contains proprietary elastomers that form a “spring” at the roots
  • Root lifter that can be used on wet or dry hair
  • Non-yellowing; Never sticky or stiff for bouncy, natural styles

Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant lift and volume that lasts. 

There’s no stiff, sticky or crunchy feel like hairspray. Your hair looks and feels naturally full, big and bouncy. This formula won’t dull or darken color.

ALCOHOL DENAT., WATER/AQUA/EAU, VP, VP/VA COPOLYMER, PANTHENOL, PEG-75 LANOLIN, VP/METHACRYLAMIDE/VINYL IMIDAZOLE COPOLYMER, FRAGRANCE/PARFUM, PROPYLENE GLYCOL, HYDROLYZED KERATIN, POTASSIUM BENZOATE, POTASSIUM SORBATE, PHENOXYETHANOL, CITRIC ACID, LINALOOL, HEXYL CINNAMAL, CITRONELLOL. F#303-3

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Pair it with

How to Use 
Raise the Root

Spray onto damp or dry hair, concentrating at the roots.

Style as desired.

Hit with blow-dryer heat for lasting results.

WHAT IS HAIR VOLUME?

WHAT IS HAIR VOLUME?

Everything you need to know to achieve full, fabulous, long-lasting body.

Learn More

WHAT IS HAIR VOLUME?
WHAT IS HAIR VOLUME?

Everything you need to know to achieve full, fabulous, long-lasting body.

Learn More

Frequently Asked Questions

What does a root lifter do?

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It is a product that raises and supports hair strands at the roots, so that instead of laying flat against your head, strands stand up and away which creates the look of volume.

Is a root lifter the same as a mousse?

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Mousses are designed for overall fullness and volume throughout your hair, while root lifting products focus specifically on creating height and lift by holding hair up and away from your head.

Mousse is also very foamy for dispersed application where a root lifter is a targeted liquid spray.

How to use Color Wow Raise The Root

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1. Spray onto damp or dry hair, concentrating at the roots.

2. Style as desired using heat from a blow dryer.

Is Raise the Root a styling product or a hairspray?

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Raise The Root creates all-day lift, body and volume and has holding properties.

So it is technically a hairspray that provides styling benefits:

> Keeps hair flexible and manageable

> Formulated with three lightweight “elastimers” that keep hair pliable and soft – never sticky, brittle or rigid

> Proprietary vinyl polymer complex forms a supportive "spring" around each hair, creating volume and instant lift

> Contains crystal clear styling polymers that won’t yellow or darken hair

Can I continue to use Color Control Toning Foam in combination with Raise the Root to manage flyaways?

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Absolutely, you can definitely use Color Control Toning Foam first and then use Raise the Root.

Is Color Wow Raise the Root a heat protectant?

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Yes, Raise the Root offers three kinds of heat protection.

For more information on the heat protection in our products, visit our round-up of Color Wow heat protectants.

Is Color Wow Raise the Root safe for extensions?

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Yes. All Color Wow products are safe for extensions. But always consult your stylist on which products are best to use with your specific type of extensions.

4.6
Rated 4.6 out of 5 stars
Based on 6,771 reviews
6,771 reviews
  • Vaundalee
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    5 Stars

    Help fine hair have thicker hair at the roots and holds for days

  • Rosanne F.
    Verified Buyer
    I recommend this product
    Hair Concern Color-care, Dullness, Gray Roots, Thinning Hair
    Hair Type Thin
    My Results Bouncy Hair, Visible Difference, Shinier Hair
    Rated 5 out of 5 stars
    1 week ago
    Great product

    Great product. Gives appearance of thicker lifted hair

  • Lynn m.
    Verified Buyer
    I recommend this product
    Hair Concern Thin Hair, Color-care, Fine, Flat Hair
    Hair Type Thin, Fine
    My Results Visible Difference, Stronger Hair, Cleaner, Fresher Hair
    Rated 5 out of 5 stars
    1 week ago
    Raise the root

    This spray absolutely gave my hair more volume and lift. I have very fine shoulder length hair.

  • KATHLEEN M.
    Verified Buyer
    I recommend this product
    Hair Concern Color-care, Fine, Flat Hair
    Hair Type Fine, Straight
    My Results Visible Difference, Stronger Hair, Less Breakage, Smoother Hair, Soft Touchable Hair
    Rated 5 out of 5 stars
    1 week ago
    Great lift for the perfect hair

    Styling for the perfect hair lift.

  • Janet
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    5 Stars

    Love the Root boost!💕