Curly and wavy hair products

Finally – superlight formulas that deliver insanely glossy, hydrated, frizz-free curls without crunchiness, weight, or grease. Our scientifically-advanced curl-optimizers are the key to springier spirals and bouncier bundles.

Take a look at our selection of products for wavy/curly hair below, ranging from Extra Strength Dream Coat to Coco-Motion Lubricating Conditioner and visit our Curl Wow collection page to find out how to expose the natural beauty of your curls.

Find your personal holiday WOW Take our quiz Get a FREE* full size shampoo With purchase of your routine bundle < START NOW! > Find your personal holiday WOW Take our quiz Get a FREE* full size shampoo With purchase of your routine bundle < START NOW! >
NEW! Money Mist Luxe, light, Leave-in conditioner for glossy, expensive-looking hair on a crystal backgroundNEW! Money Mist Luxe, light, Leave-in conditioner for glossy, expensive-looking hair
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Money Mist

$29.00 $14.00
4.8
Rated 4.8 out of 5 stars
4,210 Reviews
Dream Coat Curly is a light weight curl spray that hydrates and defines waves and curlsDream Coat Curly is the best Curly Hair Spray for frizz free soft curls

Dream Coat for Curly Hair

$24.00 $12.00
4.6
Rated 4.6 out of 5 stars
6,136 Reviews
Cleanse & Quench Wash Day Duo for Curly HairCleanse & Quench Wash Day Duo for Curly Hair
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Cleanse & Quench Wash Day Duo for Curly Hair

$49.00 USD $49.00 Original price: $58.00 USD
4.6
Rated 4.6 out of 5 stars
174 Reviews
Anti-Shedding Superheroes SetAnti-Shedding Superheroes Set
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On sale

Anti-Shedding Superheroes Set

$60.00 USD $60.00 Original price: $75.00 USD
4.8
Rated 4.8 out of 5 stars
8 Reviews
Gotta Bounce Travel KitGotta Bounce Travel Kit
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Gotta Bounce Travel Kit

$54.00 USD $54.00 Original price: $68.00 USD
4.4
Rated 4.4 out of 5 stars
27 Reviews
Perfect Curls Starter KitPerfect Curls Starter Kit
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Perfect Curls Starter Kit

$32.00 USD $32.00 Original price: $40.00 USD
4.6
Rated 4.6 out of 5 stars
119 Reviews
Oprah Daily Editor's Choice Award Winner 2023 and Harpers Bazaar Beauty Icon Award 2023. Extra Strength Dream Coat Ultra Moisturizing Anti-Frizz Treatment (200ml/ 6.7 fl oz)Extra Strength Dream Coat
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Extra Strength Dream Coat

$32.00 $14.00
4.6
Rated 4.6 out of 5 stars
3,004 Reviews
Dream Cocktail Coconut-Infused Leave-in TreatmentDream Cocktail Coconut-Infused Leave-in Treatment

Dream Cocktail Coconut-Infused Leave-in Treatment

$26.00 $12.00
4.7
Rated 4.7 out of 5 stars
4,427 Reviews
Dream Cocktail Kale-Infused Leave-in TreatmentColor Wow Kale Cocktail
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Dream Cocktail Kale-Infused Leave-in Treatment

$26.00 $12.00
4.8
Rated 4.8 out of 5 stars
6,006 Reviews
Harper Bazaar 2023 Hair Award winner Color Wow Curl wow Snag-Free Pre-Shampoo Detangler (265ml/10 fl oz)Snag-Free ~ Pre-Shampoo Detangler For Curly Hair
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Snag-Free Pre-Shampoo Detangler For Curly Hair

$28.00 $12.00
4.5
Rated 4.5 out of 5 stars
217 Reviews
Hooked by Curl Wow: The best shampoo sulfate-free for frizzy curly hair Curl Wow Hooked Shampoo
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Hooked 100% Clean Curl Shampoo with Root-Locking Technology

$29.00 $13.00
4.7
Rated 4.7 out of 5 stars
423 Reviews
Which conditioner is best for curly hair? Coco-motion, it hydrates hair with coconut oil.Coco-Motion ~ Lubricating Curl Conditioner
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Coco-Motion Lubricating Curl Conditioner

$29.00 $13.00
4.7
Rated 4.7 out of 5 stars
495 Reviews
Curl Wow's Flo-etry is the best smoothing serum for curly hairFlo-etry ~ Vital Natural Curly Hair Serum

Flo-etry Vital Natural Curly Hair Serum

$30.00 $14.00
4.6
Rated 4.6 out of 5 stars
740 Reviews
Shook ~ Mix + Fix Bundling Curly Hair SprayShook ~ Mix + Fix Bundling Curly Hair Spray
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Shook Mix + Fix Bundling Curly Hair Spray

$38.00 $16.00
4.5
Rated 4.5 out of 5 stars
1,589 Reviews
One-Minute Transformation Styling CreamOne-Minute Transformation Styling Cream

One-Minute Transformation Styling Cream

$24.00 $12.00
4.4
Rated 4.4 out of 5 stars
5,506 Reviews
Pop & Lock High Gloss FinishPop & Lock High Gloss Finish

Pop & Lock High Gloss Finish

$24.00 $10.00
4.7
Rated 4.7 out of 5 stars
5,616 Reviews
2024 Byrdie Beauty Award Winner Color Wow Hair Extra Mist-ical Shine Spray Get lit + keep dark forces at bay! Full sizeExtra Mist-ical Shine Spray
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Extra Mist-ical Shine Spray

$29.00
4.7
Rated 4.7 out of 5 stars
2,421 Reviews
Chris Appleton's Wash Day FavesChris Appleton's Wash Day Faves
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Chris Appleton's Wash Day Faves

$58.00 USD $58.00 Original price: $69.00 USD
4.7
Rated 4.7 out of 5 stars
298 Reviews
Best Anti-Frizz Curl Styling SetBest Anti-Frizz Curl Styling Set
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Best Anti-Frizz Curl Styling Set

$54.00 USD $54.00 Original price: $68.00 USD
4.4
Rated 4.4 out of 5 stars
1,055 Reviews
Dream Coat Curly Travel KitDream Coat Curly Travel Kit
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Dream Coat Curly Travel Kit

$27.00 USD $27.00 Original price: $34.00 USD
4.8
Rated 4.8 out of 5 stars
26 Reviews
Best of Beauty 2022 Award Winner Color Wow Money Masque Color Wow Money Masque
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Chris Appleton + Color Wow Money Masque

$45.00 $15.00
4.8
Rated 4.8 out of 5 stars
3,300 Reviews
KNOT ANYMORE! Detangling Set ~ with FREE Glide-Thru CombKNOT ANYMORE! Detangling Set ~ with FREE Glide-Thru Comb
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KNOT ANYMORE! Detangling Set with FREE Glide-Thru Comb

$42.00 USD $42.00 Original price: $56.00 USD
5.0
Rated 5.0 out of 5 stars
1 Review

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