Curly and wavy hair products

Finally – superlight formulas that deliver insanely glossy, hydrated, frizz-free curls without crunchiness, weight, or grease. Our scientifically-advanced curl-optimizers are the key to springier spirals and bouncier bundles.

Take a look at our selection of products for wavy/curly hair below, ranging from Extra Strength Dream Coat to Coco-Motion Lubricating Conditioner and visit our Curl Wow collection page to find out how to expose the natural beauty of your curls.

Don't give up on your hair! Start dreaming. imagine: damaged, frizzy, frazzled hair... totally reborn! <shop new dreaming now!> Don't give up on your hair! Start dreaming. imagine: damaged, frizzy, frazzled hair... totally reborn! <shop new dreaming now!>
Three Color Wow Dream Cocktail travel-size bottles displayed side by side: Coconut-infused Leave-In Smoothing Treatment with a blue stripe, Kale-infused Leave-In Strengthening Treatment with a green stripe, and Carb-infused Leave-In Thickening Treatment with a purple stripe. Bold black text reads “FREE* GIFT $12 VALUE.” Below, text states: “Choose one of our travel size Dream Cocktails with any purchase $65+.” Fine print notes: “*Does not apply to orders before 5/29/25… Valid exclusively on colorwowhair.com Three Color Wow Dream Cocktail travel-size bottles displayed side by side: Coconut-infused Leave-In Smoothing Treatment with a blue stripe, Kale-infused Leave-In Strengthening Treatment with a green stripe, and Carb-infused Leave-In Thickening Treatment with a purple stripe. Bold black text reads “FREE* GIFT $12 VALUE.” Below, text states: “Choose one of our travel size Dream Cocktails with any purchase $65+.” Fine print notes: “*Does not apply to orders before 5/29/25… Valid exclusively on colorwowhair.com
NEW! Money Mist Luxe, light, Leave-in conditioner for glossy, expensive-looking hair on a crystal backgroundNEW! Money Mist Luxe, light, Leave-in conditioner for glossy, expensive-looking hair
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Money Mist

$29.00 $14.00
Dream Coat Curly is a light weight curl spray that hydrates and defines waves and curlsDream Coat Curly is the best Curly Hair Spray for frizz free soft curls

Dream Coat for Curly Hair

$24.00 $12.00
Cleanse & Quench Wash Day Duo for Curly HairCleanse & Quench Wash Day Duo for Curly Hair
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On sale

Cleanse & Quench Wash Day Duo for Curly Hair

$49.00 USD $49.00 Original price: $58.00 USD
Anti-Shedding Superheroes SetAnti-Shedding Superheroes Set
On sale

Anti-Shedding Superheroes Set

$60.00 USD $60.00 Original price: $75.00 USD
Gotta Bounce Travel KitGotta Bounce Travel Kit
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On sale

Gotta Bounce Travel Kit

$54.00 USD $54.00 Original price: $68.00 USD
Perfect Curls Starter KitPerfect Curls Starter Kit
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On sale

Perfect Curls Starter Kit

$32.00 USD $32.00 Original price: $40.00 USD
Oprah Daily Editor's Choice Award Winner 2023 and Harpers Bazaar Beauty Icon Award 2023. Extra Strength Dream Coat Ultra Moisturizing Anti-Frizz Treatment (200ml/ 6.7 fl oz)Extra Strength Dream Coat
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Extra Strength Dream Coat

$32.00 $14.00
Dream Cocktail Coconut-Infused Leave-in TreatmentDream Cocktail Coconut-Infused Leave-in Treatment

Dream Cocktail Coconut-Infused Leave-in Treatment

$26.00 $12.00
Dream Cocktail Kale-Infused Leave-in TreatmentColor Wow Kale Cocktail
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Dream Cocktail Kale-Infused Leave-in Treatment

$26.00 $12.00
Harper Bazaar 2023 Hair Award winner Color Wow Curl wow Snag-Free Pre-Shampoo Detangler (265ml/10 fl oz)Snag-Free ~ Pre-Shampoo Detangler For Curly Hair
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Snag-Free Pre-Shampoo Detangler For Curly Hair

$28.00 $12.00
Hooked by Curl Wow: The best shampoo sulfate-free for frizzy curly hair Hooked ~ 100% Clean Curl Shampoo ~ with Root-Locking Technology

Hooked 100% Clean Curl Shampoo with Root-Locking Technology

$29.00 $13.00
Which conditioner is best for curly hair? Coco-motion, it hydrates hair with coconut oil.Coco-Motion ~ Lubricating Curl Conditioner

Coco-Motion Lubricating Curl Conditioner

$29.00 $13.00
Curl Wow's Flo-etry is the best smoothing serum for curly hairFlo-etry ~ Vital Natural Curly Hair Serum

Flo-etry Vital Natural Curly Hair Serum

$30.00 $14.00
Shook ~ Mix + Fix Bundling Curly Hair SprayShook ~ Mix + Fix Bundling Curly Hair Spray
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Shook Mix + Fix Bundling Curly Hair Spray

$38.00 $16.00
One-Minute Transformation Styling CreamOne-Minute Transformation Styling Cream

One-Minute Transformation Styling Cream

$24.00 $12.00
Pop & Lock High Gloss FinishPop & Lock High Gloss Finish

Pop & Lock High Gloss Finish

$24.00 $10.00
2024 Byrdie Beauty Award Winner Color Wow Hair Extra Mist-ical Shine Spray Get lit + keep dark forces at bay! Full sizeExtra Mist-ical Shine Spray
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Extra Mist-ical Shine Spray

$29.00
Chris Appleton's Wash Day FavesChris Appleton's Wash Day Faves
On sale

Chris Appleton's Wash Day Faves

$58.00 USD $58.00 Original price: $69.00 USD
Best Anti-Frizz Curl Styling SetBest Anti-Frizz Curl Styling Set
On sale

Best Anti-Frizz Curl Styling Set

$54.00 USD $54.00 Original price: $68.00 USD
Dream Coat Curly Travel KitDream Coat Curly Travel Kit
20% OFF Icon
On sale

Dream Coat Curly Travel Kit

$27.00 USD $27.00 Original price: $34.00 USD
Best of Beauty 2022 Award Winner Color Wow Money Masque Chris Appleton + Color Wow Money Masque
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Chris Appleton + Color Wow Money Masque

$45.00 $15.00

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