Woman with styled hair, comparison inset labeled 'Before' and 'After', wearing a red 'Nike' shirt.WOW Color Wow Dream Coat Supernatural Spray in a clear rectangular bottle with a white pump dispenser, shown on a light gray background with a black Cosmopolitan Readers' Choice badge.
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Dream Coat Supernatural Spray

$30.00 $14.00
4.7
Rated 4.7 out of 5 stars
23,072 Reviews
Xtra Large Bombshell VolumizerXtra Large Bombshell Volumizer
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Xtra Large Bombshell Volumizer

$28.00 $12.00
4.3
Rated 4.3 out of 5 stars
16,555 Reviews
Color Security ShampooColor Security Shampoo
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Color Security Shampoo

$26.00 $11.00
4.8
Rated 4.8 out of 5 stars
7,139 Reviews
Color Wow Root cover up in all shades stacked (Platinum, Blonde, Dark Blonde, Red, Light Brown, Medium Brown, Dark Brown, and Black) on a white background with a red Allure best of beauty Hall of Fame AwardRoot Cover Up
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Root Cover Up

$34.50
Choose your color
Medium Brown
4.5
Rated 4.5 out of 5 stars
6,762 Reviews
NEW! Money Mist Luxe, light, Leave-in conditioner for glossy, expensive-looking hair before and after imageNEW! Money Mist Luxe, light, Leave-in conditioner for glossy, expensive-looking hair
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Money Mist Leave-in Conditioner

$30.00 $14.00
4.8
Rated 4.8 out of 5 stars
4,718 Reviews
A side-by-side before and after comparison showing a woman with long, straight blonde hair on the left and voluminous, wavy blonde hair on the right, wearing a white t-shirt and blue jeans against a plain beige background.Silver and black spray bottle with 'WOW' branding on a white background

Style on Steroids Texture Spray

$32.00 $15.00
4.6
Rated 4.6 out of 5 stars
8,369 Reviews
Cult Favorite Firm + Flexible HairsprayCult Favorite Firm + Flexible Hairspray

Cult Favorite Firm + Flexible Hairspray

$30.00 $15.00
4.8
Rated 4.8 out of 5 stars
4,109 Reviews
Before and after comparison of a woman's hair, showing frizzy, wavy blonde hair on the left and defined, voluminous curly brown-blonde hair on the right. The left side is labeled 'BEFORE' and the right side is labeled 'AFTER'.Dream Coat Curly is the best Curly Hair Spray for frizz free soft curls
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Dream Coat for Curly Hair

$26.00 $14.00
4.6
Rated 4.6 out of 5 stars
6,661 Reviews
Extra Strength Dream CoatExtra Strength Dream Coat
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Extra Strength Dream Coat

$32.00 $15.00
4.6
Rated 4.6 out of 5 stars
3,148 Reviews
Before & after of a model with dry, damaged, dehydrated straight hair and then smooth, hydrated, healthy straight hair. Chris Appleton + Color Wow Money Masque
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Chris Appleton + Color Wow Money Masque

$45.00 $15.00
4.8
Rated 4.8 out of 5 stars
3,449 Reviews
Color Security Conditioner (For Fine to Normal Hair)Color Security Conditioner (For Fine to Normal Hair)

Color Security Conditioner (For Fine to Normal Hair)

$26.00 $11.00
4.8
Rated 4.8 out of 5 stars
3,854 Reviews
Color Security Conditioner (For Normal to Thick Hair)Color Security Conditioner (For Normal to Thick Hair)

Color Security Conditioner (For Normal to Thick Hair)

$26.00 $26.00
4.8
Rated 4.8 out of 5 stars
1,902 Reviews