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Color Wow - Privacy Notice
Last Updated and Effective: September 8, 2025
Color Wow and Curl Wow, wholly owned brands of Federici Brands, LLC ("Company," “we,” “our,” or “us”), provide this privacy notice (“Privacy Notice”) to describe our practices regarding the collection, use, sharing, and protection of your Personal Information on the website located at colorwowhair.com (the “Website”) and any other services or communications that we provide (collectively, with the Website, the “Services”). This Privacy Notice also tells you about the rights and choices you have with respect to your Personal Information, how you can assert those rights, and how you can contact us to get answers to your questions.
Please note that our privacy practices are subject to the applicable laws of the regions in which we operate. Accordingly, some additional region-specific terms will only apply to individuals in those locations, or as required by applicable laws.
BY USING OR ACCESSING THE SERVICES, YOU AGREE TO THIS PRIVACY NOTICE. IF YOU DO NOT AGREE WITH THE POLICIES OR PRACTICES DESCRIBED IN THIS PRIVACY NOTICE, YOU SHOULD NOT USE OR ACCESS THE SERVICES OR PROVIDE US WITH ANY PERSONAL INFORMATION.
The following links will take you directly to the corresponding sections of this Privacy Notice.
• What Our Privacy Notice Covers
• Personal Information We Collect from You
• How We Collect Your Personal Information
• How We Use Your Personal Information
• How We Disclose or Share Your Personal Information
• How We Protect Your Personal Information
• Links to Other Sites and Social Media Services
• Financial Incentives and Bona Fide Loyalty Programs
• California "Shine the Light" Law
• Rights Under Additional U.S. State Comprehensive Privacy Laws
• Personal Information Processing Chart
WHAT OUR PRIVACY NOTICE COVERS
This Privacy Notice applies to the Personal Information that we obtain in various contexts, including when you:
• Access or use our Services
• Communicate with us over email or text message, or otherwise via the Services
• Engage with us on social media
• Provide Personal Information as otherwise described in this Privacy Notice
We may provide different or additional privacy notices in connection with certain activities, programs, and offerings. Additionally, we may provide additional “just-in-time” notices or notices at collection that may supplement or clarify our privacy practices or provide you with additional choices regarding your Personal Information.
PERSONAL INFORMATION WE COLLECT FROM YOU
We use the term “Personal Information” – also called “personal data” or “personally identifiable information” in the laws of some jurisdictions – to refer to information that reasonably identifies, relates to, describes, or can be associated with you. Data that has been deidentified or that otherwise cannot reasonably be related back to a specific person is not considered Personal Information. The precise definition of Personal Information may vary depending on your place of residence.
The following are the categories and types of Personal Information that we may collect from or about you, depending on how you interact with the Website or through our Services:
● Identifiers, such as your name, email address, physical address, and telephone or mobile number;
● Device and online identifiers and related information, including internet protocol (IP) address, data collected from cookies and other online tracking technologies, username and password that you use to create an account with us, and similar unique identifiers;
● Commercial information related to products or services that you purchase, obtain or consider purchasing through the Services;
● Internet or other electronic network activity information on our Website;
● Non-precise geolocation information;
● Any other Personal Information that you voluntarily provide us.
NON-PERSONAL INFORMATION
We may collect information that is not Personal Information (“Non-Personal Information”), which may include anonymous or aggregate data, or information lawfully made available from federal, state, or local government records. Because Non-Personal Information does not personally identify you, we may collect, use and disclose Non-Personal Information for any purpose permitted by applicable law. In some instances, we may combine Non-Personal Information with Personal Information, in which case the combined information will be treated by us as Personal Information to the extent that it may be used to personally identify you. We reserve the right to develop and derive aggregate data (meaning information that relates to a group or category of individuals, from which individual identities have been removed) from Personal Information in order to enhance and maintain the Website or our Services, and such aggregate data will be treated as non-Personal Information.
HOW WE COLLECT YOUR PERSONAL INFORMATION
Personal Information You Provide
We collect Personal Information that you provide to us directly. This may include, but is not limited to:
● Information you provide when you contact us via phone, email or text message, or through other Internet-enabled communications;
● Information you provide when you sign up for newsletters or other communications;
● Information you provide when you create a user profile or an account with us;
● Information you provide if you post content to our site, such as a product review;
● Information you provide if you complete quizzes, enter sweepstakes or other giveaways,
● Details relating to purchases or other transactions that you carry out through our Services, including any orders that you ask us to fulfill;
● Any other Personal Information that you provide us on or through the Services.
Personal Information We Collect Automatically
Company, our service providers, or our third-party partners may also automatically collect information, including Personal Information, from you when you visit our Website and use or interact with our Services. While some of this information (like a device ID or cookie ID) does not enable us to directly identify you or other users (e.g., we do not know your name or contact information), that information may still be considered Personal Information under applicable privacy laws. Such information may include data collected by the following methods:
● Cookies and Similar Technologies
We or our vendors may store information on your device or device hard drive as a cookie or may use other data collection technologies (such as clear gifs, tracking pixels, web beacons, tags, and similar technologies (collectively, “Tags”)) to collect data related to usage of the Website or our other Services. "Cookies" are short lines of computer code that may be placed on your computer by a website, and Tags are small bits of code added to a website, email, advertisement, or other location, for the purpose of collecting data to facilitate and enhance your communication and interaction with that website or for advertising and marketing purposes. Such data may include, without limitation, the address of the websites you visited before and after you visited the Website, the type of browser you are using, your Internet Protocol (IP) address, what pages on the Website (or other Services) you visited and what links you clicked on, and the region where your device is located. To the extent we collect geolocation data that you have not provided to us directly, such data shall not constitute precise geolocation data, as defined under applicable privacy laws. We may use cookies or Tags to customize your visit to the Website and for other purposes to make your visit more convenient or to enable us to provide or enhance our Services.
● Clickstream
As you use the Internet, a trail of electronic information is left at each website you visit. This information, which is sometimes referred to as "clickstream data," can be collected and stored by a website's server. Clickstream data can tell us the type of computer and browsing software you use and the address of the website from which you linked to the Website or interacted with our Services. We may collect and use clickstream data to determine how much time visitors spend on each page of our Website (or other Services), how visitors navigate throughout the Website and Services, which products or website features a user clicks on, and how we may tailor our web pages to better meet the needs of visitors. This information will be used to improve our Website and our Services.
We may provide informational and testimonial video content on our Website and may collect information regarding your viewing activity of specific video content available on the Website so that we may better tailor the content we present to your interests and preferences. In some instances, your video viewing activity may be disclosed to third parties, including, without limitation, service providers with whom we partner to provide our Services to you, or the platforms that host the video content. By accessing video content displayed on our Website, you consent to our collection and disclosure to third parties of your video viewing activity. You may withdraw your consent to the sharing of video viewing activity on our Website by emailing us with your request at privacy@colorwowhair.com.
We offer a chatbot feature on our Website where consumers may ask questions or request support in connection with their user accounts, products we offer, billing or other order history, and similar support-related inquiries. Our chatbot provides responses based on an artificial intelligence (AI) analysis of your inquires but does not transmit what you enter to a live customer support representative. Our chatbot feature is supported by a third-party service provider, with which your inquiries and comments are shared for the sole purpose of providing responses to your customer-support inquiries or communications. By using the chatbot feature of our Website, you consent to our disclosure of your communications to our third-party platform that supports the chatbot. If you do not wish to have your customer-service communications disclosed to a third-party through the chatbot, you may direct your communications to us by email at privacy@colorwowhair.com or by toll-free telephone at (844) 495-5969
● Session Replay
We use session replay technology to help us understand how users interact with our website and to improve their experience. Session replay technology captures various interactions that you may have with our Website—such as clicks, scrolling, and keystrokes—that permit us to identify usability issues and optimize our Website content and presentation. We may use third-party session replay technology tools provide by service providers Lucky Orange and the data collected through such session replay tools may be transmitted to those third parties to provide services solely for our own analytic purposes. Sensitive data is not collected, stored or transmitted through our third-party service providers.
● Website Analytics
We may work with third-party vendors who use the technologies described in this section to conduct website analytics to help us track and understand how visitors use our Website. One such provider is Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help analyze how users use the Website. By using the Website and accepting cookies, you consent to the processing of data about you by Google in the manner and for the purposes set out above. Please refer to the currently available opt-outs for Google Analytics by visiting https://tools.google.com/dlpage/gaoptout/. You may obtain additional information about Google Analytics by visiting the section titled “How Google uses information from sites or apps that use our services,” located at www.google.com/policies/privacy/partners/.
● Social Media Platforms and Networks
If you interact with us on social media or use features, such as plugins, widgets, or other tools made available by social media platforms or networks (such as Instagram, Facebook, X, Google, Pinterest, Snapchat, or TikTok,) in connection with our Services, we may collect information that you share with us on social media or that such platforms share with us. Please review the privacy notices and settings of the social media platforms and networks that you use for more information about their privacy practices.
We may obtain information about you from other sources, such as data analytics providers, third-party data providers, payment processors, fraud prevention vendors, vendors that provide other services on our behalf, or publicly available sources.
HOW WE USE YOUR PERSONAL INFORMATION
We use Personal Information and other information as described herein including for the following purposes:
● To contact you about our Services and to provide our Services to you;
● To fulfill orders that you make on our Website or through our Services;
● To create, maintain, customize, and secure your account with us, and to personalize your experience on the Website or Services;
● To send you requested newsletters, updates, or other information;
● To send you requested product information;
● To operate the Website and to provide you with any specific services that you have requested;
● To deliver content and product and service offerings relevant to your interests, including through marketing and advertising;
● To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for payments or billing;
● To help maintain the safety, security, and integrity of our Website, Services, databases and other technology assets, and business;
● For internal research; for technological development and demonstration; and to improve, upgrade, or enhance the functionality our Website and Services;
● For detecting security incidents; protecting against malicious, deceptive, fraudulent, or illegal activity; and prosecuting those responsible for that activity;
● To investigate suspected fraud, harassment, or other violations of any law, rule, or regulation, or the policies for the Website;
● As required by law or legal process;
● To respond to your direct inquiries;
● To add you to our mailing lists and send you emails from time to time; and
● For any additional purposes to which you specifically consent.
Besides using your Personal Information ourselves, we may send your Personal Information and other information to other companies, affiliates, and third parties in the following instances:
● Service Providers and other Third-Party Processors. We may disclose your Personal Information to third parties who may use your information to provide us services such as website hosting, data analysis, infrastructure provision, information technology services, customer service, e-mail and/or SMS text delivery services, payment processing, physical delivery services, auditing, and anti-fraud monitoring. These third parties may have access to Personal Information that is necessary to perform their functions, but they are only permitted to use such information in connection with performing services for us. They are not authorized by us to use the information for their own benefit.
o For products purchased through our Services, we use Shopify as our payment processor. We do not receive or process your payment information, which is collected and processed through the Shopify platform. Please see Shopify’s privacy notice and terms of use for additional information.
● Business and Advertising Partners. We may share Personal Information with our business partners, which may include information shared for the purposes of marketing or interest-based advertising. If you provide any user information via an advertiser promotion, please be aware you are directly providing your user information to that advertiser.
● Legal Compliance and to Defend Our Rights. We may disclose Personal Information and other information as we believe necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process, including to respond to requests from public and government authorities from jurisdictions outside your country of residence; (c) to enforce our terms and conditions; (d) to protect our operations or those of any of our affiliates; (e) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (f) to allow us to pursue available remedies or limit the damages that we may sustain.
● Business Transfers. We may disclose your Personal Information and other information to third parties in connection with a corporate restructuring, acquisition, or divestiture.
● Aggregated or Non-Personal Information. We may disclose aggregated information or Non-Personal Information to unaffiliated third parties, such as business partners, manufacturers, distributors, and retailers, in a form in which the disclosed information will not contain nor be linked to any Personal Information, including without limitation to improve and enhance your experience using the Website and Services, and for our market research activities.
Please note that if you specifically consent to additional uses of your Personal Information, we may use your Personal Information in a manner consistent with that consent.
HOW WE PROTECT YOUR PERSONAL INFORMATION
Personal information is maintained on our servers or those of our vendors, and is accessible by authorized employees, independent contractors, representatives, and agents as necessary for the purposes described in this privacy policy. We use reasonable and appropriate physical, technical, and organizational safeguards designed to promote the security of our systems and protect the confidentiality, integrity, availability, and resilience of Personal Information. However, due to the inherent open nature of the Internet, we cannot guarantee that communications between you and Company, or information stored on the Website, our Services, or our servers, will be free from unauthorized access by third parties such as hackers, and your use of the Website or Services demonstrates your assumption of this risk. If you have reason to believe that your interaction with us is no longer secure (for example, if you believe that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us as provided below.
DATA RETENTION
We will retain your information for as long as your account, order or inquiry is active or as needed to provide you with the Website or Services and for a reasonable time thereafter in accordance with our standard procedures or as necessary to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Even if we delete some or all of your information, we may continue to retain and use anonymous or aggregated data previously collected.
Our Website may contain links to other websites, applications or services that are not owned or controlled by us, including links to social media platforms, or may redirect you off our Website to other websites or locations for information or other services. This Privacy Notice only applies to information collected by us through our Website. We are not responsible for the privacy and security practices of other websites, applications, services, or social media platforms, or the information they may collect (which may include IP addresses or device identifiers). You should refer to such third parties’ privacy policies on their sites to determine their respective privacy practices. Links to any other websites, applications, services, social media platforms, or content do not constitute or imply an endorsement or recommendation by us of the linked website, application, services, social media platform, and/or content.
You should be aware that any Personal Information that you voluntarily include and transmit online in a publicly accessible blog, forum, social network, or otherwise may be viewed and used by others. By using such features, you assume the risk that the Personal Information provided by you may be viewed and used by third parties.
INTEREST-BASED ADVERTISING
We may ourselves, or with third-party vendors, use Personal Information to deliver targeted advertising to you when you visit other websites or our Properties (including emails). Cookies, Tags, clickstream data, and other similar technologies described above may be used in this process. For example, if you are searching for information on a particular product, we or our vendor may cause an advertisement to appear on other websites you view with information on that product. This form of advertising, sometimes called "targeted advertising," "behavioral advertising," or "cross-context behavioral advertising," enables us and our vendors to know your interests in connection with the delivery of that specific ad. We believe that such advertising is helpful because you will see advertisements that are relevant to your interests. If you would like to opt out of these interest-based advertisements, please follow the opt-out process described below under Your Choices below.
We may use information we have collected to help us, or our third-party vendors, determine if you have interacted with our Properties across multiple devices and to match such devices. To accomplish this, we may rely on information (including demographic, geographic, and interest-based data) from third parties such as data vendors, pursuant to their own privacy policies, or we may use information we collect in conjunction with such third-party data. Based on this data, we may then display targeted advertisements across devices that we believe are associated and may provide other services to our advertisers to better enable cross-device targeting and analysis. For further instructions on restricting our use of certain cross-device data, please see Your Choices below.
CROSS-BORDER DATA TRANSFERS
If you submit Personal Information to us, such information may be processed in a jurisdiction where privacy laws may be less stringent than those in your country of residence. By submitting your Personal Information to us, you agree to the transfer, storage, and processing of such information in foreign jurisdictions including, but not limited to, the United States. Your Personal Information may be subject to access requests from governments, courts, or law enforcement in the United States. Where applicable, we may use model clauses approved by the laws of your jurisdiction (such as Standard Contractual Clauses approved by the European Commission) for cross-border data transfers.
CHILDREN’S PRIVACY
Our Services are intended for users ages 18 and over. We do not knowingly collect Personal Information from persons ages 17 and under. If you are under 18, we request that you do not send any Personal Information to us, such as name, email address, or physical address. Should we become aware that Personal Information (or other information protected under applicable law) from a person under 18 (or such other age as may be restricted under applicable law) has been collected, we will use all reasonable efforts to delete such information from our database. If you believe we might have any Personal Information from or about a person 17 years of age or under, please contact us at privacy@colorwowhair.com.
You may withdraw from participating in a Program at any time by contacting us using the designated method set forth in the applicable Program rules. Please read the terms and conditions of each Program to view full details, including how to join. You may also withdraw from or opt into the Program by contacting us at the email address provided in connection with the Program. If none is provided, you may contact us as set forth above in the Contacting Us section.
YOUR CHOICES
If you receive a marketing/promotional email from us, you may unsubscribe from any future such emails by sending an unsubscribe request to privacy@colorwowhair.com or by clicking the “unsubscribe” link in a marketing/promotional email that you receive from us. We will process your request within a reasonable time after receipt. The same unsubscribe feature is available if you have signed up for our newsletter, updates through the Website, or other communications from us, and no longer wish to receive such communications. If you wish to withdraw consent to receive future marketing or promotional SMS texts, please follow the instructions contained in such texts.
As described above in Personal Information We Collect Automatically, we may use cookies and other tracking technologies for the purposes stated in that section.
You may exercise consumer privacy rights available to you in your jurisdiction, related to opting out of the use of cookies and other tracking technologies, by visiting our Privacy Choices at Privacy Settings
If you would like to stop or restrict the placement of cookies or flush any cookies that may already be on your computer or device, please refer to and adjust your web browser preferences. Further information on cookies is available at www.allaboutcookies.org. Note that cookie-based opt-outs must be performed on each device and browser that you wish to have opted out. For example, if you have opted out on your device browser, that opt-out will not be effective on your mobile device. Additionally, if you opt out on one of your devices, that opt out may not be effective on all of your devices. However, please be advised that cookie-based opt-outs are not effective on some mobile services.
The online advertising industry provides a service through which you may opt out of receiving targeted ads from certain data partners and other advertising partners that participate in self-regulatory programs. You can opt out of targeted advertising from certain providers that participate in the Digital Advertising Alliance (DAA) program at www.aboutads.info/consumers. Other providers are members of the Network Advertising Initiative, and you can opt out of interest-based advertising by those members by visiting http://optout.networkadvertising.org/. Please note that by opting out, you may continue to see generic advertising that is not tailored to your specific interests and activities. Additionally, be advised that these industry opt-out methods will not prevent the receipt of interest-based advertising from other companies that do not participate in these programs.
If you are visiting our Website from a mobile device, the operating system of the device may offer you options regarding how the device collects and uses your information for interest-based advertising. Please visit https://thenai.org/opt-out/mobile-opt-out/ for more information. For targeted advertisements delivered through mobile apps, you can install the DAA's AppChoices app on your device to opt out of targeted advertising by certain provider and can select a system-level advertising preference on your device.
While some browsers offer a "do not track" (also known as DNT) feature that lets you instruct websites not to track your online activities, we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers. However, in jurisdictions where required, our Properties are designed to honor opt-out preferences, such as Global Privacy Control (GPC) signals.
CALIFORNIA PRIVACY RIGHTS
The California Consumer Privacy Act of 2018 (“CCPA”), as amended by the California Privacy Rights Act of 2020, provides California consumers with specific rights regarding their Personal Information. This section describes the rights that California consumers have and explains how to exercise those rights. For the purposes of this section, Personal Information does not include: (i) information that is lawfully made available from federal, state or local government records; (ii) de-identified or aggregated data; or (iii) information excluded from the scope of the CCPA.
Information We Collect and How We Disclose It
General information regarding our collection, use, and disclosure of Personal Information is set forth in this Privacy Notice above. More specific information about our data practices pertaining to general categories of Personal Information set forth in the CCPA can be found in the Personal Information Processing Chart at the end of this Privacy Notice.
Your Rights Under the CCPA
You have the right to request that we provide certain information to you about our collection, use, or disclosure of your Personal Information. Once we receive and confirm your verifiable consumer request (see Exercising Your Rights, below), and subject to certain limitations that we describe below, we will disclose such information.
You have the right to request that we delete any of your Personal Information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see Exercising Your Rights, below), we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies. However, we may retain Personal Information that has been de-identified or aggregated.
You have the right to request a copy of Personal Information we have collected and maintained about you. The CCPA allows you to request your information from us up to twice during a 12-month period. We will provide our response in a readily usable (and usually electronic) format.
You have the right to request the correction of any Personal Information we maintain about you.
You have the right to opt out of the sale or sharing of your Personal Information, along with the right to opt in to the sale or sharing of such information. We do not sell or share the Personal Information of consumers we actually know are less than 18 years of age, unless we receive affirmative authorization (the "right to opt-in") from either the consumer who is less than 18 (but greater than 13) years of age, or the parent or guardian of a consumer less than 13 years of age. To our knowledge, we do not sell or share the Personal Information of persons under 18 years of age.
To exercise the right to opt out, you (or your authorized representative) may visit our Privacy Choices page at Privacy Settings
. Alternatively, you may submit an opt-out request by contacting us at (844) 495-5969. We will also treat opt-out preference (aka, Global Privacy Control) browser signals as valid opt out requests.
You may change your mind and opt back into Personal Information sales at any time by contacting us at privacy@colorwowhair.com.
The CCPA provides the right to limit the use or disclosure of your sensitive Personal Information (“SPI”) if we are using your SPI beyond what is reasonable and proportionate to provide the requested goods or services. A business is only required to provide this right when its use of SPI does not fall within certain exceptions provided under the CCPA’s regulations. Our use of SPI, if any, falls within this list of exceptions, and therefore we are not currently required to offer this opt-out right.
You have the right not to receive discriminatory treatment for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:
· Deny you goods or services.
· Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
· Provide you a different level or quality of goods or services.
· Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
To exercise the rights described above in (a), (b), (c), and (d), please contact us by using the following methods and indicate the right(s) that you wish to exercise:
195 Danbury Road, Suite A300
Wilton, CT 06897
After submitting a request, we may, depending on the nature of the request, take steps to verify your identity so that we may properly respond and confirm that it is not a fraudulent request. When providing us this information, you represent and affirm that all information provided is true and accurate. If we are unable to verify that the consumer submitting the request is the same individual about whom we have collected Personal Information, we may contact you for more information, or we may not be able to meet your request.
Only you, or an agent legally authorized to act on your behalf, may make a verifiable request related to your Personal Information. If you are making a request as the authorized agent of a California consumer, we will ask you also submit reliable proof that you have been authorized in writing by the consumer to act on such consumer’s behalf.
CALIFORNIA “SHINE THE LIGHT” LAW
In addition to the above rights, under California Civil Code Section 1798.83 (“Shine the Light”), California residents may have the right to request in writing from businesses with whom they have an established business relationship: (a) a list of the categories of Personal Information, as defined under Shine the Light, such as name, email address, and mailing address, and the type of services provided to the customer that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes; and (b) the names and addresses of all such third parties. To request the above information, please contact us by email at privacy@colorwowhair.com. If you do not want your Personal Information shared with any third party who may use such information for direct marketing purposes, then you may opt out of such disclosures by sending an email to us at privacy@colorwowhair.com.
RIGHTS UNDER OTHER U.S. STATE COMPREHENSIVE PRIVACY LAWS
The Colorado Privacy Act, Connecticut Data Privacy Act, Delaware Personal Information Privacy Act, Iowa Consumer Data Protection Act, Minnesota Consumer Data Privacy Act, Montana Consumer Data Privacy Act, Nebraska Data Privacy Act, New Hampshire Data Privacy Act, New Jersey Data Privacy Act, Oregon Consumer Privacy Act, Tennessee Information Privacy Act, Texas Data Privacy and Security Act, Utah Consumer Privacy Act, Virginia Consumer Data Protection Act, and such other U.S. states that have comparable consumer privacy laws ("State Privacy Laws") provide their consumers with specific rights regarding their Personal Information. To the extent that you are a resident of one of these states, this section describes your rights under the State Privacy Laws and explains how you may exercise these rights.
The categories of Personal Information we process, our purposes for processing your Personal Information, the categories of Personal Information that we share with third parties, and the categories of third parties with whom we share it are detailed above in our Privacy Notice, above, and in the Personal Information Processing Chart, below.
Rights to Your Information
In addition to the rights set forth in our Privacy Notice, the State Privacy Laws provide you with the following rights:
• Right to know. You have the right to know whether we process your Personal Information and to access such Personal Information.
· Oregon residents also have the rights to (i) confirm additional information about the categories of Personal Information we have processed about you; and (ii) obtain a list of third parties to which we have disclosed Personal Information of Oregon consumers.
· Delaware residents also have the right to obtain a list of the categories of third parties to which we have disclosed Personal Information of Delaware consumers.
• Right to data portability. You have the right to obtain a copy of your Personal Information that you previously provided to us in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another business without hindrance, where the processing is carried out by automated means. You may request such Personal Information up to twice annually, subject to certain exceptions.
• Right to delete. You have the right to delete Personal Information that you have provided or that we have obtained about you. Please note that we may deny such request if the requested deletion falls under an exception to this right set forth in State Privacy Laws.
· For residents of Colorado, Connecticut, and Texas: If you request deletion of your Personal Information and we have obtained such data from a third-party source, we may retain such data by keeping a record of the deletion request and the minimum data necessary to ensure that your Personal Information remains deleted from our records and that such retained data is not used for any other purpose, or we may opt you out of the processing of such Personal Information for any purpose except for those allowed under the applicable State Privacy Law.
· Certain State Privacy Laws, such as those of Iowa and Utah, limit this right to delete only to the data you have provided us.
• Right to opt out of selling or sharing. You have the right to opt out of the processing of your Personal Information for purposes of: (i) targeted advertising; (ii) the sale of Personal Information; or (iii) profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.
• Right to correct. You have the right to correct inaccuracies in your Personal Information, taking into account the nature of the Personal Information and the purposes for which we process it.
• Right to nondiscrimination. You have the right not to receive discriminatory treatment by us for the exercise of your privacy rights. We will not:
o Deny you goods or services;
o Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
o Provide you a different level or quality of goods or services; or
o Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
• Sensitive Personal Information. We do not currently collect or process sensitive Personal Information as defined under the State Privacy Laws.
How to Exercise Your Rights; Verifying Your Identity
To exercise your right to opt out of the selling or sharing of your personal information, please visit our Privacy Choices page at Privacy Settings
. To exercise the other rights described in this section, or if you have any questions about your privacy rights, you may contact us by one of the means provided in the Contact Us section, below.
After submitting a request, we will take steps to verify your identity so that we may properly respond and/or confirm that your request is not fraudulent. We may contact you for additional information as reasonably necessary to authenticate your request, but if we are ultimately unable to authenticate your request using reasonably commercial efforts, then we may not be able to comply with it.
Only you—or for Colorado, Connecticut, Delaware, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, and Texas consumers making an opt-out request, an agent legally authorized to act on your behalf— may make a verifiable request related to your Personal Information. If you are making a request as the authorized agent of a consumer in the above-mentioned states, we will also ask you to submit reliable proof that you have been authorized in writing by the consumer to act on such consumer’s behalf. If you are making a request as the parent or legal guardian of a known child regarding the processing of that child’s Personal Information, we may ask you to submit reliable proof of your identity.
Response Time; Your Right to Appeal
We will make every effort to respond to your request within 45 days from when you contacted us. If you have a complex request, State Privacy Laws generally allow us up to an additional 45 days to respond. We will contact you within 45 days from when you contacted us to inform you of the need for additional time and the reason for such extension.
If we decline to take action on a request that you have submitted, we will inform you of our reasons for doing so and, unless you are a Utah resident, provide instructions for how to appeal the decision. Unless you are a Utah resident, you will have the right to appeal within a reasonable time after you have received our decision not to take action. Within 60 days (or 45 days for residents of Colorado) of our receipt of your appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If we deny your appeal, we will provide you with a method for contacting your state attorney general’s office to submit a complaint.
CHANGES TO THIS PRIVACY NOTICE
We reserve the right, at our discretion, to update this Privacy Notice at any time and will notify you of any material changes to the way in which we treat Personal Information by posting an updated Privacy Notice or other notice on relevant areas of our Website. Any updated version of this Privacy Notice will be effective immediately upon posting unless otherwise specified. Your continued use of the Website or Services after the effective date of the revised Privacy Notice will constitute your consent to those changes. However, we will not, without your consent, use your previously collected Personal Information in a manner materially different from what was stated at the time your Personal Information was collected. We encourage you to periodically review the Website for the latest information on our privacy practices.
CONTACT US
For questions or concerns relating to privacy, please contact us at:
EMAIL: privacy@colorwowhair.com
TOLL-FREE TELEPHONE: (844) 495-5969
ADDRESS: Federici Brands, LLC
195 Danbury Road, Ste A300
Wilton, CT 06897
PERSONAL INFORMATION PROCESSING CHART
In the past 12 months, we have collected the following categories of Personal Information from the sources described in the section of the Privacy Policy above titled How We Collect Your Personal Information. The chart below describes our business or commercial purposes for collecting and disclosing these categories Personal Information, the parties we have disclosed such information to, and whether we have sold or shared (or otherwise disclosed for targeted advertising) each category of Personal Information. Depending on your level of interaction with us, we may not have collected your Personal Information from all of the categories listed below. The categories of Personal Information described below are retained and stored for as long as is necessary to effectuate the business and commercial purposes for which they have been collected, and otherwise as described in the section of the Privacy Policy above titled Data Retention.
Please note that Color Wow does not “sell” any of your Personal Information in exchange for money. However, the term “sell” has a broader meaning under applicable privacy laws than would ordinarily be understood in a non-legal context.
|
Category |
Examples |
Business or Commercial Purposes for Collecting Personal Information (We may or may not use each data type in the "Examples" column for each purpose listed out) |
Disclosed in the Prior Twelve (12) Months for the Following Business Purposes |
"Sold" or "Shared" in the Prior Twelve (12) Months for the Following Purposes |
Categories of Third Parties With Whom We Disclose, Sell, or Share Personal Information |
|
Personal identifiers |
A real name, postal address, online identifier, Internet Protocol address, email address, account name |
Business Purposes: To communicate with you; to provide products and services, and to maintain their quality and safety; to identify and repair errors; to process and fulfill orders and transactions; for quizzes and giveaways; marketing and promotions; for internal reporting and service optimization; to serve you content recommendations and advertising; auditing related to counting ad impressions and unique visitors; marketing and promotions; to enhance the information we may have on you; security and fraud prevention; to enable exercise of privacy rights; to verify customer information; to provide customer service Commercial Purposes: to provide marketing and advertising, including targeted advertising |
For the listed Business Purposes to be performed on our behalf |
For the listed Commercial Purposes |
Service providers; business and advertising partners |
|
Personal information covered by the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) (Some Personal Information in this category may overlap with other categories) |
A name, physical characteristics or description, address, telephone number |
Business Purposes: To communicate with you; to provide products and services, and to maintain their quality and safety; to process and fulfill orders and transactions; for quizzes and giveaways; marketing and promotions; for internal reporting and service optimization; to serve you content recommendations and advertising; to enhance the information we may have on you; security and fraud prevention; to enable exercise of privacy rights; to verify customer information; to provide customer service |
For the listed Business Purposes to be performed on our behalf |
N/A |
Service providers |
|
Protected classification characteristics under California or federal law. |
Age, race, national origin, citizenship, marital or familial status, sex, gender, veteran status, and other similar information |
Business Purposes: To provide you with products and services, and to maintain their quality and safety; marketing and promotions; for internal reporting and service optimization; to serve you content recommendations and advertising (e.g., based on age or gender); Commercial Purposes: to provide marketing and advertising, including targeted advertising (e.g., based on age or gender) |
For the listed Business Purposes to be performed on our behalf |
For age and gender information, only the listed Commercial Purposes |
Service providers; business and advertising partners |
|
Commercial information |
Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. |
Business Purposes: To communicate with you; to provide products and services, and to maintain their quality and safety; marketing and promotions; to process and fulfill orders and transactions; for internal reporting and service optimization; to serve you content recommendations and targeted advertising; to provide customer service; to verify customer information Commercial Purposes: to provide marketing and advertising, including targeted advertising |
For the listed Business Purposes to be performed on our behalf |
For the listed Commercial Purposes |
Service providers; business and advertising partners |
|
Internet or other similar network activity |
Browsing history, search history, information on a consumer's interaction with a website, app, or ad |
Business Purposes: To communicate with you; to provide you with products and services, and to maintain their quality and safety; to identify and repair errors; for surveys, sweepstakes, and contests; marketing and promotions; for internal reporting and service optimization; to serve you content recommendations and advertising; to create a session replay that shows your visit to our site auditing related to counting ad impressions and unique visitors; security and fraud prevention; to enable exercise of privacy rights Commercial Purposes: to provide marketing and advertising, including targeted advertising |
For the listed Business Purposes to be performed on our behalf |
For the listed Commercial Purposes |
Service providers; business and advertising partners |
|
Inferences drawn from other Personal Information for profiling purposes |
Used to create a profile reflecting a person's preferences, characteristics, and behavior |
Business Purposes: To communicate with you; to provide you products and services, and to maintain their quality and safety; for internal reporting and service optimization; to identify and repair errors; to serve you content recommendations and advertising; auditing related to counting ad impressions and unique visitors; for surveys; marketing and promotions; to provide customer service Commercial Purposes: to provide marketing and advertising, including targeted advertising |
For the listed Business Purposes to be performed on our behalf |
For the listed Commercial Purposes |
Service providers; business and advertising partners |
