Shampoo and Conditioner
Curly

Hooked 100% Clean Shampoo for Curly Hair

Residue-free, sulfate-free formula helps anchor hair to prevent shedding + reduce breakage in curly hair

4.7
Rated 4.7 out of 5 stars
619 Reviews
$29.00

Why it's WOW

  • Unique, sulfate-free formula within our curl enhancing shampoo leaves NO residues for optimum scalp and hair conditions, and bouncier, weightless curls
  • Hooked curly hair shampoo features our proprietary Procapil® blend to help “anchor” strands at the root, preventing excessive shedding or hair loss from styling stressors (braids, weaves, extensions) 
  • Leaves curls’ surface film-free and optimally receptive to leave-in hydrators + moisturizing stylers

Unlike curl shampoos that deposit conditioners on the hair and scalp (which can block hair growth, make hair dull, and weigh it down), this advanced sulfate-free curl cleanser leaves no residues behind for fresher, healthier-looking results. Our proprietary Procapil Complex supports stronger, locked-in root structure to help reduce breakage and excessive shedding from the stress and strain of weaves, extensions, and styling.

AQUA/WATER/EAU, SODIUM METHYL 2-SULFOLAURATE, COCAMIDOPROPYL HYDROXYSULTAINE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROAMPHOACETATE, SODIUM METHYL COCOYL TAURATE, GLYCERIN, PHENOXYETHANOL, DISODIUM 2-SULFOLAURATE, FRAGRANCE/PARFUM, SODIUM COCOYL GLYCINATE, SODIUM PCA, PEG-150 DISTEARATE, POLYQUATERNIUM-22, ALOE BARBADENSIS LEAF EXTRACT, CHLORPHENESIN, PPG-2 HYDROXYETHYL COCAMIDE, BENZOIC ACID, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, DEHYDROACETIC ACID, CITRIC ACID, HYDROLYZED WHEAT STARCH, HYDROLYZED WHEAT PROTEIN, BUTYLENE GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, TOCOPHERYL ACETATE, BHA, PPG-26-BUTETH-26, PEG-40 HYDROGENATED CASTOR OIL, APIGENIN, OLEANOLIC ACID, BIOTINOYL TRIPEPTIDE-1, POTASSIUM SORBATE. F#102-0a

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Procapil® is a registered trademark of Sederma.

Pair it with

How to Use
Hooked Curl Shampoo

After treating with Snag-Free, apply to wet hair and massage into a lather.

Rinse thoroughly and repeat.

If you don’t achieve a rich, foamy lather, this means your hair has a lot of buildup and you may require a third shampoo application.

FREQUENTLY ASKED QUESTIONS

How to use Curl Wow Hooked

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1. Apply to wet hair and massage into a lather. Rinse thoroughly and repeat. 

2. If you don’t achieve a rich, foamy lather, this means your hair has a lot of buildup and you may require a third shampoo application.

Can this be used on all curl types?

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Yes, it can.

How does this product differ from the regular Color Security Shampoo?

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It contains Procapil and a natural combination of actives that help anchor the hair at the root for less shedding.

Is Hooked cruelty-free and vegan?

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Yes.

Is Hooked sulfate-free?

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Yes.

Is Hooked a heat protectant?

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No.

How much of this product should you use?

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That depends on the amount of hair you have; you can use as much as you need.

Can you use Hooked on extensions?

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All Color Wow products are safe for extensions. But always consult your stylist on which products are best to use with your specific type of extensions.

Can you use this product in conjunction with other products?

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Yes, you can.

What does Hooked smell like?

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It smells like vanilla and coconut.

4.7
Rated 4.7 out of 5 stars
Based on 619 reviews
619 reviews
  • Fiona D.
    Verified Buyer
    I recommend this product
    Hair Concern Curl Definition
    Hair Type Curly
    My Results Visible Difference, Defined Curl/Wave Pattern, Soft Touchable Hair, Cleaner, Fresher Hair, Bouncy Hair
    Rated 5 out of 5 stars
    5 days ago
    Great product, smells divine!

    Hair clean, refreshed, good condition, all round great product for curly hair!

  • Jennifer
    I recommend this product
    Rated 4 out of 5 stars
    1 week ago
    4 Stars

    Four stars because the bottle ALWAYS leaks in the mail.

  • Jamie P.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Curl wow

    Love the small

  • Rebecca B.
    Verified Buyer
    I recommend this product
    Hair Type Curly
    My Results Less Frizz, Defined Curl/Wave Pattern, Soft Touchable Hair
    Rated 5 out of 5 stars
    1 month ago
    Won't use anything else

    My son won't use any other products. He likes this shampoo the best for his fine curly hair.

  • Liz G.
    Verified Buyer
    I recommend this product
    Hair Concern Dry, Dehydrated Hair, Frizzy Hair
    Hair Type Wavy
    My Results Less Frizz, Bouncy Hair, Shinier Hair
    Rated 5 out of 5 stars
    2 months ago
    It works!

    Finally found a shampoo that suits my hair and the smell is divine! Worth every penny!