Shampoo and Conditioner
Curly

Hooked 100% Clean Curl Shampoo with Root-Locking Technology

Residue-free, sulfate-free formula helps anchor hair to prevent shedding + reduce breakage in curly hair

4.7
Rated 4.7 out of 5 stars
427 Reviews
$29.00

Why it's WOW

  • Unique, sulfate-free formula within our curl enhancing shampoo leaves NO residues for optimum scalp and hair conditions, and bouncier, weightless curls
  • Hooked curly hair shampoo features our proprietary Procapil® blend to help “anchor” strands at the root, preventing excessive shedding or hair loss from styling stressors (braids, weaves, extensions) 
  • Leaves curls’ surface film-free and optimally receptive to leave-in hydrators + moisturizing stylers

1. Apply to wet hair and massage into a lather. Rinse thoroughly and repeat.
2. If you don’t achieve a rich, foamy lather, this means your hair has a lot of buildup and you may require a third shampoo application.

Curly, Coily Hair (Type 3a - 4c curls)

AQUA/WATER/EAU, SODIUM METHYL 2-SULFOLAURATE, COCAMIDOPROPYL HYDROXYSULTAINE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROAMPHOACETATE, SODIUM METHYL COCOYL TAURATE, GLYCERIN, PHENOXYETHANOL, DISODIUM 2-SULFOLAURATE, FRAGRANCE/PARFUM, SODIUM COCOYL GLYCINATE, SODIUM PCA, PEG-150 DISTEARATE, POLYQUATERNIUM-22, ALOE BARBADENSIS LEAF EXTRACT, CHLORPHENESIN, PPG-2 HYDROXYETHYL COCAMIDE, BENZOIC ACID, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, DEHYDROACETIC ACID, CITRIC ACID, HYDROLYZED WHEAT STARCH, HYDROLYZED WHEAT PROTEIN, BUTYLENE GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, TOCOPHERYL ACETATE, BHA, PPG-26-BUTETH-26, PEG-40 HYDROGENATED CASTOR OIL, APIGENIN, OLEANOLIC ACID, BIOTINOYL TRIPEPTIDE-1, POTASSIUM SORBATE. F#102-0a

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Procapil® is a registered trademark of Sederma.

Silicone-free icon
No sulfates icon
Vegan icon
Paraben-free icon

STOP USING “heavy duty” curl shampoos 💪🏼

Quote

Just brilliant!

Perfect shampoo recipe for my wavy/curly, thin coloured hair. Leaves no heavy residue at all just a nice bounce and shine.

Jean W.
Verified Buyer

Two women with beautiful, natural curly hair in shades of red and deep brown, embracing each other against a neutral background. Their healthy, voluminous curls are showcased, highlighting the natural beauty and diversity of curly hair.

Naked Technology

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FREQUENTLY ASKED QUESTIONS

How to use Curl Wow Hooked

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1. Apply to wet hair and massage into a lather. Rinse thoroughly and repeat. 

2. If you don’t achieve a rich, foamy lather, this means your hair has a lot of buildup and you may require a third shampoo application.

Can this be used on all curl types?

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Yes, it can.

How does this product differ from the regular Color Security Shampoo?

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It contains Procapil and a natural combination of actives that help anchor the hair at the root for less shedding.

Is Hooked cruelty-free and vegan?

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Yes.

Is Hooked sulfate-free?

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Yes.

Is Hooked a heat protectant?

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No.

How much of this product should you use?

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That depends on the amount of hair you have; you can use as much as you need.

Can you use Hooked on extensions?

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All Color Wow products are safe for extensions. But always consult your stylist on which products are best to use with your specific type of extensions.

Can you use this product in conjunction with other products?

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Yes, you can.

What does Hooked smell like?

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It smells like vanilla and coconut.

4.7
Rated 4.7 out of 5 stars
Based on 427 reviews
427 reviews
  • Dayme
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    5 Stars

    Love how it makes my hair feel and smell. My hair is so healthy.

  • Lisa W.
    Verified Buyer
    I recommend this product
    Hair Concern Damaged Hair or Breakage, Frizzy Hair
    Hair Type Wavy
    My Results Less Frizz, Visible Difference, Defined Curl/Wave Pattern
    Rated 5 out of 5 stars
    1 month ago
    Daughter loves

    My 23 year old daughter loves this shampoo . She has wavy hair, prone to damage as she was a collegiate swimmer. Dry ends with greasy roots. Seems to work well for her…

  • Theresa S.
    Verified Buyer
    I recommend this product
    Hair Concern Curl Definition
    Hair Type Coarse
    My Results Defined Curl/Wave Pattern
    Rated 5 out of 5 stars
    1 month ago
    Miracle worker

    Bought for friend and her daughter

    Their curls are amazing from tight curls to soft relaxed curls .

    This is third time I've bought fir them .

    They love these products.

  • Kristina M.
    Verified Buyer
    I recommend this product
    Hair Concern Curl Definition
    Hair Type Curly
    My Results Less Frizz, Bouncy Hair, Defined Curl/Wave Pattern, Oil Absorbed
    Rated 5 out of 5 stars
    2 months ago
    Love it!!!

    A little bit goes a long way! The coconut scent is subtle and lovely. This shampoo leaves my hair feeling clean, but not stripped.

  • Sherry
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    5 Stars

    Like the shampoo. Site didnt give me s chance to put in code for discount.