Hair Thickening & Volume Products

Tired of volumizers that fall flat and just don’t measure up? Our scientifically-advanced thickeners, volumizers and root lifters instantly add major mass and luxe, rich fullness. See a BIG difference with very little effort.

Take a look at our hair products for fine hair below, ranging from Raise The Root to leave-in treatments, and visit our guide on how to thicken hair for more tips and tricks.

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Big Hair BundleBig Hair Bundle
Holiday
On sale

Big Hair Bundle

$50.00 USD $50.00 Original price: $70.00 USD
4.5
Rated 4.5 out of 5 stars
593 Reviews
SOLD OUT
Root Cover Up + ~ FREE Wow PouchRoot Cover Up + ~ FREE Wow Pouch
Holiday
Sold out

Root Cover Up + FREE Wow Pouch

$34.50 USD $34.50 Original price: $49.50 USD
Choose your color
Medium Brown
4.5
Rated 4.5 out of 5 stars
236 Reviews
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Color Wow Youth Juice Collagen Scalp Treatment with the dropper sitting on top of the bottom on a blue background highlighting the Oprah Daily Editors Choice 2024 Awardcolor wow youth juice collagen scalp serum
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Youth Juice Scalp Treatment

$46.00
4.8
Rated 4.8 out of 5 stars
476 Reviews
BIG, Bombshell BundleBIG, Bombshell Bundle
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BIG, Bombshell Bundle

$42.00 USD $42.00 Original price: $50.00 USD
4.7
Rated 4.7 out of 5 stars
289 Reviews
2023 Allure Best of Beauty Award Winner Color Wow Hair Xtra Large Bombshell Volumizer Full Size (195ml/6.5 fl oz)Xtra Large Bombshell Volumizer
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Xtra Large Bombshell Volumizer

$26.00 $12.00
4.3
Rated 4.3 out of 5 stars
15,964 Reviews
Allure 2024 Best of Beauty Award Winner Color Wow Raise the Root Thicken and Lift Spray. The cure for flat hair, adds height + volume without dulling color. (150ml/ 5.0 fl oz)Raise The Root Thicken and Lift Spray - Size: 5.0 FL OZ
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Raise the Root Thicken + Lift Spray

$24.00 $12.00
4.5
Rated 4.5 out of 5 stars
6,373 Reviews
Style on Steroids ~ Color-Safe Texturizing SprayStyle on Steroids ~ Color-Safe Texturizing Spray
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Style on Steroids Color-Safe Texturizing Spray

$30.00 $15.00
4.5
Rated 4.5 out of 5 stars
7,354 Reviews
Dream Cocktail Carb-Infused Leave-in TreatmentDream Cocktail Carb-Infused Leave-in Treatment
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Dream Cocktail Carb-Infused Leave-in Treatment

$26.00 $12.00
4.5
Rated 4.5 out of 5 stars
10,335 Reviews
Color Security ShampooColor Security Shampoo
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Color Security Shampoo

$24.00 $11.00
4.8
Rated 4.8 out of 5 stars
6,741 Reviews
Color Security Conditioner ~ (For Fine to Normal Hair)Color Security Conditioner ~ (For Fine to Normal Hair)

Color Security Conditioner (For Fine to Normal Hair)

$24.00 $11.00
4.8
Rated 4.8 out of 5 stars
3,584 Reviews
Color Security Conditioner ~ (For Normal to Thick Hair)Color Security Conditioner ~ (For Normal to Thick Hair)

Color Security Conditioner (For Normal to Thick Hair)

$24.00 $24.00
4.8
Rated 4.8 out of 5 stars
1,809 Reviews
Hooked by Curl Wow: The best shampoo sulfate-free for frizzy curly hair Curl Wow Hooked Shampoo
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Hooked 100% Clean Curl Shampoo with Root-Locking Technology

$29.00 $13.00
4.7
Rated 4.7 out of 5 stars
423 Reviews
Color Wow Root cover up in all shades stacked (Platinum, Blonde, Dark Blonde, Red, Light Brown, Medium Brown, Dark Brown, and Black) on a white background with a red Allure best of beauty Hall of Fame AwardRoot Cover Up
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Root Cover Up

$34.50
Choose your color
Medium Brown
4.5
Rated 4.5 out of 5 stars
6,628 Reviews
Viral Volumizers KitViral Volumizers Kit
Holiday
On sale

Viral Volumizers Kit

$58.00 USD $58.00 Original price: $73.00 USD
4.3
Rated 4.3 out of 5 stars
6 Reviews

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