Color Wow Summer Sleek promotional banner. Features a model with long, glossy, bone-straight blonde hair. Highlights ultra-strong humidity-proofers for glassy hair all season. Includes a Shop Dream Coat button. Color Wow Summer Sleek promotional banner. Features a model with long, glossy, bone-straight blonde hair. Highlights ultra-strong humidity-proofers for glassy hair all season. Includes a Shop Dream Coat button.

Best Sellers

Shop our favorites with over 50,000 5-star reviews

Color Wow 9th Anniversary promotional banner. Offer: 9 dollars off Dream Coat to celebrate being frizz-free since day one. Use promo code DREAM. Visual shows a slice of birthday cake with a silver number 9 candle flanked by Dream Coat Supernatural Spray, For Curly Hair, and Extra Strength bottles. Includes a Shop Now button. Color Wow 9th Anniversary vertical promotional banner. Headline reads: 9 Years of Dream Coat, 9 dollars off to celebrate being frizz-free since day one. Use promo code DREAM. Visual features a slice of birthday cake with a silver number 9 candle between three Dream Coat bottles. Includes a Shop Now button.

*Offer valid 7/14-7/16. Exclusions apply.
Color Wow Free Brush horizontal promotional banner. Offer: Get a free brush valued at 50 dollars with any purchase of 100 dollars or more. Visual displays a silver paddle brush next to a straw beach bag on a white towel. Includes a Shop Now button. Color Wow Free Brush promotional banner. Offer: Get a free brush valued at 50 dollars with any purchase of 100 dollars or more. Visual displays a silver paddle brush inside a straw beach bag on a white towel. Includes a Shop Now button.

*Offer valid 7/10-9/9. Limit one free gift per order. While Supplies Last.
Color Wow Bundle and Save promotional banner. Offer: Save up to 15 percent when purchasing 3 or more full-size products. Features a wet lineup of Color Wow products, including shampoo, Money Masque, and Dream Coat, with a badge reading Your best hair days. Just a bundle away. Includes a Bundle and Save button. Color Wow Bundle and Save promotional banner. Offer: Save up to 15 percent when purchasing 3 or more full-size products. Features a wet lineup of Color Wow products, including shampoo, Money Masque, and Dream Coat, with a badge reading Your best hair days. Just a bundle away. Includes a Bundle and Save button.
Color Wow Free Summer Surprise promotional banner. Offer: Buy 2 full-size items and get a free mystery accessory plus free shipping. Light gradient background with question marks and a Shop Now button. Color Wow Free Summer Surprise promotional banner. Offer: Buy 2 full-size items and get a free mystery accessory plus free shipping. Light gradient background with question marks and a Shop Now button.
Color Wow Summer Rescue Squad promotional banner. Solves hot weather hair problems like frizz, chlorine, and color fade. Visual shows an inflatable yellow-and-white pool ring holding Dream Filter, Pop and Lock, One-Minute Transformation, and Insta-Wow. Includes a Shop Now button. Color Wow Summer Rescue Squad promotional banner. Solves hot weather hair problems like frizz, chlorine, and color fade. Visual shows an inflatable yellow-and-white pool ring holding Dream Filter, Pop and Lock, One-Minute Transformation, and Insta-Wow. Includes a Shop Now button.
Color Wow Big, Sexy Styles Under the Sun promotional banner. Features a woman with a voluminous blonde blowout. Highlights most-loved volumizers for body, bounce, and bombshell blowouts. Includes a Shop Now button. Color Wow Big, Sexy Styles Under the Sun promotional banner. Features a woman with a voluminous blonde blowout. Highlights most-loved volumizers for body, bounce, and bombshell blowouts. Includes a Shop Now button.
Color Wow Travel Sets promotional banner. Offer: 20 percent off travel sets of carry-on approved minis. Visual shows a clear travel pouch with travel-sized Color Wow shampoo, conditioner, and Dream Coat spray. Includes a Shop Now button. Color Wow Travel Sets promotional banner. Offer: 20 percent off travel sets of carry-on approved minis. Visual shows a clear travel pouch with travel-sized Color Wow shampoo, conditioner, and Dream Coat spray. Includes a Shop Now button.
Color Wow Thirsty Curls promotional banner. Offer: 20 percent off the Best Anti-Frizz Curl Styling Set. Visual shows Curl Wow Flo-etry and Shook styling products on a striped beach towel by a pool. Highlights juicy, hydrated curls that thrive in the heat. Includes a Shop Now button. Color Wow Thirsty Curls promotional banner. Offer: 20 percent off the Best Anti-Frizz Curl Styling Set. Visual shows Curl Wow Flo-etry and Shook styling products on a striped beach towel by a pool. Highlights juicy, hydrated curls that thrive in the heat. Includes a Shop Now button.
Bold black text on a white background reads: “SHOP BY #HAIRGOALS.” Bold black text on a white background reads: “SHOP BY #HAIRGOALS.”
Model with long, voluminous red hair styled in soft, full-bodied layers with lifted roots and curved ends, wearing a black tank top against a blush background with the word “VOLUME” displayed above. Model with long, voluminous red hair styled in soft, full-bodied layers with lifted roots and curved ends, wearing a black tank top against a blush background with the word “VOLUME” displayed above.
Model with ultra-sleek, glossy, dark brown straight hair cascading down one side, posed with hand near chin against a soft lavender background. Bold black text above reads: SMOOTH. Model with ultra-sleek, glossy, dark brown straight hair cascading down one side, posed with hand near chin against a soft lavender background. Bold black text above reads: SMOOTH.
Model with long, voluminous, defined curls wearing a white button-up shirt against a dark gray background. Bold white text above reads: CURL. Model with long, voluminous, defined curls wearing a white button-up shirt against a dark gray background. Bold white text above reads: CURL.
Model with voluminous, glossy, golden blonde waves styled in a deep side part, wearing a sleeveless brown top against a pale lavender background. Bold black text above reads: STRENGTH. Model with voluminous, glossy, golden blonde waves styled in a deep side part, wearing a sleeveless brown top against a pale lavender background. Bold black text above reads: STRENGTH.
The Critical Wow Difference banner with text: We’ve identified over 70 commonly used ingredients that cause brassiness, dulling, and darkening of hair—and banned them all. Every product includes at least 2 levels of heat protection†. Icons with labels: Heat Protection, Cruelty-Free, Color-Safe, Sulfate-Free, Phthalate-Free, Paraben-Free. Small print: †Except Dream Filter, Color Security Shampoo, Hooked Shampoo, Snag-Free, Youth Juice, Insta-Wow and Root Cover Up. Pink background. The Critical Wow Difference banner with text: We’ve identified over 70 commonly used ingredients that cause brassiness, dulling, and darkening of hair—and banned them all. Every product includes at least 2 levels of heat protection†. Icons with labels: Heat Protection, Cruelty-Free, Color-Safe, Sulfate-Free, Phthalate-Free, Paraben-Free. Small print: †Except Dream Filter, Color Security Shampoo, Hooked Shampoo, Snag-Free, Youth Juice, Insta-Wow and Root Cover Up. Pink background.

Color Wow mission statement and ingredients

Trending Blogs

The Science Behind The Shine: Introducing Money Laundering Shampoo + Conditioner

Why Are the Ends of My Hair So Dry?
Q&A YOUR BEST DREAM COAT RESULTS... EVERY TIME! Q&A YOUR BEST DREAM COAT RESULTS... EVERY TIME!

Q&A: How to Use Color Wow Dream Coat like a Pro
How to Stop Frizzy Hair in Humidity: Expert Tips & Products That Actually Work How to Stop Frizzy Hair in Humidity: Expert Tips & Products That Actually Work

How to Stop Frizzy Hair in Humidity: Expert Tips & Products That Actually Work