Aerosol can of Color wow's Insta-Wow Advanced Dry Shampoo. 171ml/ 142g NET WEIGHT 5 oz
Aerosol can of Color wow's Insta-Wow Advanced Dry Shampoo. 171ml/ 142g NET WEIGHT 5 oz Hand holding silver Color Wow Insta-Wow Advanced Dry Shampoo spray can, 171ml / 142g / NET WT 5.0oz, releasing mist against a neutral gray background. Color Wow Insta-Wow Advanced Dry Shampoo can with text PROVEN PERFORMANCE above and product claims: Removes up to 95%\* of sebum (oil) in one use, 100%\*\* said hair felt clean after one use, and 100%\*\* said reduces the appearance of oil/sebum on the scalp, with footnotes for independent lab test and in-vivo clinical study of 22 volunteers. Before and after comparison of a woman with long blonde hair against a plain background. Insta-Wow dry shampoo can on a light gray background with product features listed. Before and after of a brunette woman's hair using Color Wow's Insta-Wow Advanced Dry Shampoo Comparison chart of hair color before and after using Insta-Wow dry shampoo versus competitors. Before and after of a blonde woman's hair using Color Wow's Insta-Wow Advanced Dry Shampoo Insta-Wow dry shampoo can with text about proprietary active cleansing technology on a white background Crisp, Bright, Fresh scent - Jasmin, Apple blossom & Lily of the valley

Insta-WOW Advanced Dry Shampoo

Breakthrough dry shampoo removes up to 95%* of oil for a shampoo-grade clean - no white cast, no clumping, no buildup

4.5
Rated 4.5 out of 5 stars
229 Reviews
$32.00

Why it’s WOW:

  • Powered by real cleansing tech

  • Best dry shampoo for dark hair, color-treated hair
  • Non-dulling, less whitening, no gritty texture

  • Leaves color light, bright and glossy again

  • Helps normalize excess sebum production

  • Deodorizing formula helps prevent odor absorption

Most dry shampoos sit on top of oil, forming clumps and a gritty texture. Insta-WOW dry shampoo spray contains a shampoo-grade cleanser that actually dissolves oil into micro-droplets (just like a real shampoo), while ultra-fine, high-performance starches absorb it and give it a slip factor which makes it possible to brush it off the hair. Oil and grime disappear, leaving hair clean.

These starches do double duty:

 ➤ Maximum absorption to soak up oil, sweat, and buildup

 ➤ Built-in slip so oil slides off effortlessly with a brush

HYDROFLUOROCARBON 152A, DIMETHYL ETHER, ALCOHOL DENAT.,
DIMETHYLIMIDAZOLIDINONE RICE STARCH, DISTARCH PHOSPHATE, GLYCERIN, PROPANEDIOL,
WATER (AQUA), CAPRYLOYL GLYCINE, SACCHAROMYCES FERMENT FILTRATE, HAMAMELIS
VIRGINIANA (WITCH HAZEL) WATER, COCO-GLUCOSIDE, SARCOSINE, DIPROPYLENE GLYCOL,
MORINGA OLEIFERA SEED EXTRACT, NYMPHAEA CAERULEA FLOWER EXTRACT, NELUMBO
NUCIFERA FLOWER EXTRACT, EPILOBIUM ANGUSTIFOLIUM FLOWER/LEAF/STEM EXTRACT,
QUERCUS SUBER BARK EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, FRAGRANCE
(PARFUM), PHENOXYETHANOL, POTASSIUM SORBATE, SODIUM BENZOATE, DISODIUM
PHOSPHATE, CITRIC ACID, ALPHA-ISOMETHYL IONONE, JUNIPERUS VIRGINIANA OIL,
HEXAMETHYLINDANOPYRAN, GERANIOL, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES,
LINALOOL, LINALYL ACETATE, CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL, TERPINEOL.
F#104-1a

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

How To Use FAQ

Side-by-side before-and-after comparison of a woman with long straight blonde hair wearing a black top. Left image labeled Before shows hair slightly dull with darker tones. Right image labeled After shows hair lighter, brighter, and glossier. Text reads: CLEANS LIKE WASH DAY. No grit, virtually no residue. Color light, bright and glossy again. Side-by-side before-and-after comparison of a woman with long straight blonde hair wearing a black top. Left image labeled Before shows hair slightly dull with darker tones. Right image labeled After shows hair lighter, brighter, and glossier. Text reads: CLEANS LIKE WASH DAY. No grit, virtually no residue. Color light, bright and glossy again.

Talc-free / Vegan / Gluten-free / Paraben-free / Cruelty-free / Silicone-free / Sulfate-free Talc-free / Vegan / Gluten-free / Paraben-free / Cruelty-free / Silicone-free / Sulfate-free

Side-by-side comparison of six hair tresses labeled “INSTA-WOW,” “Competitor A,” “Competitor B,” “Competitor C,” “Competitor D,” and “Competitor E.” Insta-Wow-treated hair appears smooth and natural, while competitor samples show varying levels of visible white residue and dullness. Bold text on the right reads “Insta-WOW non-dulling, less whitening\*,” followed by: “Tresses sprayed from a distance of 5 inches for 3 seconds, let sit for 15 seconds.” Fine print states “\*Independent lab test.” Side-by-side comparison of six hair tresses labeled “INSTA-WOW,” “Competitor A,” “Competitor B,” “Competitor C,” “Competitor D,” and “Competitor E.” Insta-Wow-treated hair appears smooth and natural, while competitor samples show varying levels of visible white residue and dullness. Bold text on the right reads “Insta-WOW non-dulling, less whitening\*,” followed by: “Tresses sprayed from a distance of 5 inches for 3 seconds, let sit for 15 seconds.” Fine print states “\*Independent lab test.”

HOW TO USE INSTA-WOW
ADVANCED DRY SHAMPOO LIKE A PRO

Before and after comparison of a person with hair styled with dry shampoo on a white background

STEP 1
Shake well. Hold 8 inches from hair and spray toward roots, lifting up sections to get underneath.

STEP 2
Let sit for several seconds.

STEP 3
Rake through with fingers and brush through to reveal clean, refreshed hair.

*Independent lab test

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Frequently Asked Questions

What does COLOR WOW Insta-WOW dry shampoo do?

+

Unlike typical dry shampoos that just mask oil, Insta-WOW actually cleans your hair. It uses shampoo-grade cleansing ingredients to break down and lift away oil, impurities, and odor—leaving your hair soft, silky, and fresh, as if it were just washed.

How do I use COLOR WOW Insta-WOW dry shampoo?

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Shake well, then spray toward the roots from 8 inches away, lifting sections to reach underneath. Let it sit for a few seconds, then rake through with fingers and brush to reveal clean, refreshed hair.

Does COLOR WOW Insta-WOW dry shampoo leave white residue?

+

Insta-WOW is powered by ultra-fine, high-performance starches that absorb oil. In lab tests, it showed virtually no white cast, even on dark hair.

Why does my hair feel dirty after using other dry shampoos?

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Most dry shampoos use low-quality powders that sit on top of the oil, creating a gritty, chalky, buildup-heavy feeling. Insta-WOW’s breakthrough technology actively cleans and removes oils, leaving your hair clean-feeling—not clumpy or congested.

Can COLOR WOW Insta-WOW clog your hair follicles?

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Insta-WOW is designed to be brush-out-able, leaving virtually no residues, so it won’t build up or block follicles. That means a cleaner scalp and no gunky residue.

How does COLOR WOW Insta-WOW help with scalp health?

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It’s more than a dry shampoo—it’s scalp care, too. Insta-WOW:

  • Helps rebalance the scalp’s microbiome to reduce excess oil production
  • Provides anti-pollution protection
  • Includes a deodorizer to prevent odors from sticking to your strands

 Is COLOR WOW Insta-WOW safe for daily use?

+

Yes. Because Insta-WOW actively cleans and doesn’t build up, it’s safe to use any time you want to refresh your style or stretch your wash day.

Does COLOR WOW Insta-WOW have a scent?

+

Yes. It has a crisp, clean fragrance with notes of apple blossom, jasmine, and lily of the valley.

What makes COLOR WOW Insta-WOW different from other dry shampoos?

+

Insta-WOW is the only dry shampoo powered by Active Cleansing Technology. It combines a shampoo-grade cleanser and ultra-fine, high performance starches to deliver results like a true shampoo clean. 

4.5
Rated 4.5 out of 5 stars
Based on 229 reviews
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229 reviews
  • elisabeth
    Rated 3 out of 5 stars
    2 days ago
    3 Stars

    made my hair look dull and made my scalp itch

    Was this helpful?
  • Victoria
    I recommend this product
    Rated 5 out of 5 stars
    6 days ago
    5 Stars

    Luxurious dry shampo. Fabulous!

    Was this helpful?
  • Teresa W.
    Verified Buyer
    I recommend this product
    Hair Concern Fine, Flat Hair, Thin Hair
    Hair Type Fine, Thin
    My Results Bouncy Hair, Visible Difference, Soft Touchable Hair
    Rated 5 out of 5 stars
    1 week ago
    Dry shampoo

    Great product when not able to wash my hair

    Was this helpful?
  • Deanna
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    5 Stars

    Would not use anytimh else! Works better than anything on market.

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  • Pamela
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    5 Stars

    Love it

    Was this helpful?