Styling
Volume

Raise the Root Thicken + Lift Spray

All-day root lift + volume, never sticky or stiff, heat protection

4.6
Rated 4.6 out of 5 stars
6,525 Reviews
$26.00

Why it's WOW

  • Delivers major root lift without feeling stiff or sticky
  • Contains proprietary elastomers that form a “spring” at the roots
  • Root lifter that can be used on wet or dry hair
  • Non-yellowing; Never sticky or stiff for bouncy, natural styles

1. Spray onto damp or dry hair, concentrating at the roots.
2. Style as desired.
3. Hit with blow-dryer heat for lasting results.

For all hair types; ideal for fine, flat, thin hair

Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant lift and volume that lasts. 

There’s no stiff, sticky or crunchy feel like hairspray. Your hair looks and feels naturally full, big and bouncy. This formula won’t dull or darken color.

ALCOHOL DENAT., WATER/AQUA/EAU, VP, VP/VA COPOLYMER, PANTHENOL, PEG-75 LANOLIN, VP/METHACRYLAMIDE/VINYL IMIDAZOLE COPOLYMER, FRAGRANCE/PARFUM, PROPYLENE GLYCOL, HYDROLYZED KERATIN, POTASSIUM BENZOATE, POTASSIUM SORBATE, PHENOXYETHANOL, CITRIC ACID, LINALOOL, HEXYL CINNAMAL, CITRONELLOL. F#303-3

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Heat Protection
Paraben Free
Sulfate Free
Cruelty Free
Gluten Free

How to boost volume on dry hair

JAW-DROPPING 30 SECOND VOLUME HACK

Quote

Obsessed.
I absolutely love this! I have such fine hair and have tried so many products, nothing else has worked like this, I've been telling anyone that will listen to get it!!

Bree A.
Verified Buyer

Raise the Root Put to the test

This root volume hack went viral!

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Frequently Asked Questions

What does a root lifter do?

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It is a product that raises and supports hair strands at the roots, so that instead of laying flat against your head, strands stand up and away which creates the look of volume.

Is a root lifter the same as a mousse?

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Mousses are designed for overall fullness and volume throughout your hair, while root lifting products focus specifically on creating height and lift by holding hair up and away from your head.

Mousse is also very foamy for dispersed application where a root lifter is a targeted liquid spray.

How to use Color Wow Raise The Root

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1. Spray onto damp or dry hair, concentrating at the roots.

2. Style as desired using heat from a blow dryer.

Is Raise the Root a styling product or a hairspray?

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Raise The Root creates all-day lift, body and volume and has holding properties.

So it is technically a hairspray that provides styling benefits:

> Keeps hair flexible and manageable

> Formulated with three lightweight “elastimers” that keep hair pliable and soft – never sticky, brittle or rigid

> Proprietary vinyl polymer complex forms a supportive "spring" around each hair, creating volume and instant lift

> Contains crystal clear styling polymers that won’t yellow or darken hair

Can I continue to use Color Control Toning Foam in combination with Raise the Root to manage flyaways?

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Absolutely, you can definitely use Color Control Toning Foam first and then use Raise the Root.

Is Color Wow Raise the Root a heat protectant?

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Yes, Raise the Root offers three kinds of heat protection.

For more information on the heat protection in our products, visit our round-up of Color Wow heat protectants.

Is Color Wow Raise the Root safe for extensions?

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Yes. All Color Wow products are safe for extensions. But always consult your stylist on which products are best to use with your specific type of extensions.

4.6
Rated 4.6 out of 5 stars
Based on 6,525 reviews
6,525 reviews
  • Karen
    I do not recommend this product
    Rated 1 out of 5 stars
    4 minutes ago
    1 Star

    Don’t see much lift or thickening! Not impressed.

  • Diane K.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    16 hours ago
    Thicken up

    This is great for root lifting and volume !

  • Sally V.
    Verified Buyer
    I recommend this product
    Hair Concern Fine, Flat Hair, Thin Hair
    Hair Type Fine, Straight, Thin
    My Results Soft Touchable Hair, Cleaner, Fresher Hair, Visible Difference, Smoother Hair
    Rated 5 out of 5 stars
    18 hours ago
    Raise the Roots

    I use this in conjunction with the Carb- Infused treatment and it makes a big difference! I sometimes use it when trying to refresh my hairstyle.

  • Rachael R.
    Verified Buyer
    I recommend this product
    Hair Concern Dullness, Thin Hair, Thinning Hair, Fine, Flat Hair
    Hair Type Wavy, Fine, Thin
    My Results Visible Difference, Bouncy Hair
    Rated 5 out of 5 stars
    21 hours ago
    Perfect for adding volume

    I’ve searched for years for a solution to my limp hair, I’ve teased at my roots forever to make it a bit bigger. I love spraying this at my roots (wet or dry) then blow drying with a round brush for extra bounce and volume. Make sure to blow dry it until completely dry so it doesn’t leave a crunchy feel.

  • Jan K.
    Verified Buyer
    I recommend this product
    Hair Concern Thinning Hair, Thin Hair, Fine, Flat Hair
    Hair Type Fine, Curly, Wavy
    My Results Bouncy Hair, Stronger Hair, Soft Touchable Hair
    Rated 5 out of 5 stars
    Yesterday
    Root Thicken Spray

    This is the second time I have ordered the root thicken spray. It will give you lots of hold and thickness if you have thin hair like I have. I love it!