Best Sellers
Three Color Wow hair products on a pink background. Text: Friends + Family—buy more, save more. Up to 25% off, happening now. Shop now. Click for exclusion details; valid through 10/23/26. Three Color Wow hair products on a pink background. Text: Friends + Family—buy more, save more. Up to 25% off, happening now. Shop now. Click for exclusion details; valid through 10/23/26.
A hand holds a black limited-edition bum bag against a sparkling background. Text: Our Gift to You—free limited-edition bum bag with orders of $75 or more. Exclusions apply; while supplies last. Shop now. A hand holds a black limited-edition bum bag against a sparkling background. Text: Our Gift to You—free limited-edition bum bag with orders of $75 or more. Exclusions apply; while supplies last. Shop now.
Dream Coat Supernatural SprayDream Coat Supernatural Spray
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Dream Coat Supernatural Spray

$30.00 $14.00
4.7
Rated 4.7 out of 5 stars
23,059 Reviews
Style on Steroids Texture SprayStyle on Steroids Texture Spray

Style on Steroids Texture Spray

$32.00 $15.00
4.6
Rated 4.6 out of 5 stars
8,336 Reviews
Dream Coat for Curly HairDream Coat Curly is the best Curly Hair Spray for frizz free soft curls
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Dream Coat for Curly Hair

$26.00 $14.00
4.6
Rated 4.6 out of 5 stars
6,649 Reviews
NEW! Money Mist Luxe, light, Leave-in conditioner for glossy, expensive-looking hair before and after imageNEW! Money Mist Luxe, light, Leave-in conditioner for glossy, expensive-looking hair
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Money Mist Leave-in Conditioner

$30.00 $14.00
4.8
Rated 4.8 out of 5 stars
4,702 Reviews
Xtra Large Bombshell VolumizerXtra Large Bombshell Volumizer
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Xtra Large Bombshell Volumizer

$28.00 $12.00
4.3
Rated 4.3 out of 5 stars
16,531 Reviews
Color Security ShampooColor Security Shampoo
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Color Security Shampoo

$26.00 $11.00
4.8
Rated 4.8 out of 5 stars
7,116 Reviews
Dream Cocktail Carb-Infused Leave-in Thickening TreatmentDream Cocktail Carb-Infused Leave-in Thickening Treatment
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Dream Cocktail Carb-Infused Leave-in Thickening Treatment

$26.00 $12.00
4.5
Rated 4.5 out of 5 stars
10,811 Reviews
Raise the Root Thicken + Lift SprayRaise The Root Thicken and Lift Spray - Size: 5.0 FL OZ
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Raise the Root Thicken + Lift Spray

$26.00 $12.00
4.6
Rated 4.6 out of 5 stars
6,771 Reviews
Color Wow Root cover up in all shades stacked (Platinum, Blonde, Dark Blonde, Red, Light Brown, Medium Brown, Dark Brown, and Black) on a white background with a red Allure best of beauty Hall of Fame AwardRoot Cover Up
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Root Cover Up

$34.50
Choose your color
Medium Brown
4.5
Rated 4.5 out of 5 stars
6,749 Reviews
Before and after of a brunette woman's hair using Color Wow's Insta-Wow Advanced Dry ShampooInsta-WOW Advanced Dry Shampoo

Insta-WOW Advanced Dry Shampoo

$32.00 $16.00
4.7
Rated 4.7 out of 5 stars
730 Reviews
GAME-CHANGING Dream Clean Duo (Normal to Thick)GAME-CHANGING Dream Clean Duo (Normal to Thick)
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GAME-CHANGING Dream Clean Duo (Normal to Thick)

Current price: $47.00 USD Current price: $47.00 Original price: $52.00 USD
4.8
Rated 4.8 out of 5 stars
650 Reviews
GAME-CHANGING Dream Clean Duo (Fine to Normal)GAME-CHANGING Dream Clean Duo (Fine to Normal)
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On sale

GAME-CHANGING Dream Clean Duo (Fine to Normal)

Current price: $47.00 USD Current price: $47.00 Original price: $52.00 USD
4.8
Rated 4.8 out of 5 stars
667 Reviews
Pop & Lock High Gloss FinishPop & Lock High Gloss Finish

Pop & Lock High Gloss Finish

$24.00 $10.00
4.7
Rated 4.7 out of 5 stars
5,804 Reviews
Before and after of a brunette woman's hair using Color Wow's Insta-Wow Advanced Dry ShampooFresh Fix Bundle
On sale

Fresh Fix Bundle

Current price: $32.00 USD Current price: $32.00 Original price: $48.00 USD
5.0
Rated 5.0 out of 5 stars
13 Reviews
Color Security Conditioner (For Fine to Normal Hair)Color Security Conditioner (For Fine to Normal Hair)

Color Security Conditioner (For Fine to Normal Hair)

$26.00 $11.00
4.8
Rated 4.8 out of 5 stars
3,844 Reviews
Make Waves BundleMake Waves Bundle
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On sale

Make Waves Bundle

Current price: $44.80 USD Current price: $44.80 Original price: $56.00 USD
5.0
Rated 5.0 out of 5 stars
11 Reviews
Before & after of a model with dry, damaged, dehydrated straight hair and then smooth, hydrated, healthy straight hair. Chris Appleton + Color Wow Money Masque
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Chris Appleton + Color Wow Money Masque

$45.00 $15.00
4.8
Rated 4.8 out of 5 stars
3,442 Reviews
Use on dry hair for instant de-frizzing. Before image of a model with frizzy hair. One minute later image of the same model with smooth, polished hair. One-Minute Transformation Styling Cream

One-Minute Transformation Styling Cream

$26.00 $12.00
4.4
Rated 4.4 out of 5 stars
5,640 Reviews
Fastest ever hair detox. Removes brassy, yellow, dark + dingy tones. Before & after from @amara.uk of yellow brassy hair and then bright, white hair.Dream Filter For Picture-Perfect Color

Dream Filter For Picture-Perfect Color

$26.00 $12.00
4.6
Rated 4.6 out of 5 stars
5,535 Reviews
Extra Strength Dream CoatExtra Strength Dream Coat
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Extra Strength Dream Coat

$32.00 $15.00
4.6
Rated 4.6 out of 5 stars
3,141 Reviews
Dream Cocktail Kale-Infused Leave-in Strengthening TreatmentColor Wow Kale Cocktail
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Dream Cocktail Kale-Infused Leave-in Strengthening Treatment

$26.00 $12.00
4.8
Rated 4.8 out of 5 stars
6,156 Reviews
Shook Mix + Fix Bundling Spray for Curly HairShook Mix + Fix Bundling Spray for Curly Hair
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Shook Mix + Fix Bundling Spray for Curly Hair

$38.00 $16.00
4.5
Rated 4.5 out of 5 stars
1,838 Reviews
Best Anti-Frizz Curl Styling SetBest Anti-Frizz Curl Styling Set
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On sale

Best Anti-Frizz Curl Styling Set

Current price: $54.00 USD Current price: $54.00 Original price: $68.00 USD
4.4
Rated 4.4 out of 5 stars
1,153 Reviews
Color Security Conditioner (For Normal to Thick Hair)Color Security Conditioner (For Normal to Thick Hair)

Color Security Conditioner (For Normal to Thick Hair)

$26.00 $26.00
4.8
Rated 4.8 out of 5 stars
1,899 Reviews
Youth Juice Scalp TreatmentYouth Juice Scalp Treatment
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Youth Juice Scalp Treatment

$46.00
4.7
Rated 4.7 out of 5 stars
921 Reviews
Flo-etry Vital Natural Serum for Curly HairFlo-etry Vital Natural Serum for Curly Hair

Flo-etry Vital Natural Serum for Curly Hair

$30.00 $14.00
4.6
Rated 4.6 out of 5 stars
952 Reviews
BIG, Bombshell BundleBIG, Bombshell Bundle
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On sale

BIG, Bombshell Bundle

Current price: $45.00 USD Current price: $45.00 Original price: $54.00 USD
4.7
Rated 4.7 out of 5 stars
422 Reviews
Which conditioner is best for curly hair? Coco-motion, it hydrates hair with coconut oil.Coco-Motion Lubricating Conditioner for Curly Hair

Coco-Motion Lubricating Conditioner for Curly Hair

$29.00 $13.00
4.7
Rated 4.7 out of 5 stars
683 Reviews
Hooked by Curl Wow: The best shampoo sulfate-free for frizzy curly hair Curl Wow Hooked Shampoo

Hooked 100% Clean Shampoo for Curly Hair

$29.00 $13.00
4.7
Rated 4.7 out of 5 stars
619 Reviews
Chris Appleton's Wash Day FavesChris Appleton's Wash Day Faves
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On sale

Chris Appleton's Wash Day Faves

Current price: $60.00 USD Current price: $60.00 Original price: $71.00 USD
4.7
Rated 4.7 out of 5 stars
306 Reviews
Thicker, Fuller, Higher Travel KitThicker, Fuller, Higher Travel Kit
On sale

Thicker, Fuller, Higher Travel Kit

Current price: $48.00 USD Current price: $48.00 Original price: $61.00 USD
4.9
Rated 4.9 out of 5 stars
161 Reviews

Best Sellers

These Color Wow fam favorites are known for their transformative results. Whether it's reviving dull hair, giving explosive volume or smoothing out frizz, they deliver professional-quality results every time.

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