Best Sellers
Color Wow Insta-WOW Advanced Dry Shampoo in full and travel sizes on a white background. Text reads BIGGEST MIC DROP MOMENT… MADE MINI!! NEW! Now Available in Travel Size! Insta-WOW Advanced Dry Shampoo Removes up to 95%* of oil in just one use for a shampoo-grade clean. Black button reads SHOP NOW. *Independent lab test. Color Wow Insta-WOW Advanced Dry Shampoo in full and travel sizes on a white background. Text reads BIGGEST MIC DROP MOMENT… MADE MINI!! NEW! Now Available in Travel Size! Insta-WOW Advanced Dry Shampoo Removes up to 95%* of oil in just one use for a shampoo-grade clean. Black button reads SHOP NOW. *Independent lab test.
Dream Coat Supernatural SprayColor Wow Dream Coat Anti-Frizz Spray - Size: 6.7 fl oz
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Dream Coat Supernatural Spray

$30.00 $14.00
4.7
Rated 4.7 out of 5 stars
22,843 Reviews
Xtra Large Bombshell VolumizerXtra Large Bombshell Volumizer
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Xtra Large Bombshell Volumizer

$28.00 $12.00
4.3
Rated 4.3 out of 5 stars
16,252 Reviews
Style on Steroids Texture SprayStyle on Steroids Texture Spray
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Style on Steroids Texture Spray

$32.00 $15.00
4.6
Rated 4.6 out of 5 stars
7,953 Reviews
Color Security ShampooColor Security Shampoo
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Color Security Shampoo

$26.00 $11.00
4.8
Rated 4.8 out of 5 stars
6,919 Reviews
Dream Cocktail Carb-Infused Leave-in TreatmentDream Cocktail Carb-Infused Leave-in Treatment
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Dream Cocktail Carb-Infused Leave-in Treatment

$26.00 $12.00
4.5
Rated 4.5 out of 5 stars
10,611 Reviews
Raise the Root Thicken + Lift SprayRaise The Root Thicken and Lift Spray - Size: 5.0 FL OZ
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Raise the Root Thicken + Lift Spray

$26.00 $12.00
4.6
Rated 4.6 out of 5 stars
6,573 Reviews
Color Wow Root cover up in all shades stacked (Platinum, Blonde, Dark Blonde, Red, Light Brown, Medium Brown, Dark Brown, and Black) on a white background with a red Allure best of beauty Hall of Fame AwardRoot Cover Up
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Root Cover Up

$34.50
Choose your color
Medium Brown
4.5
Rated 4.5 out of 5 stars
6,669 Reviews
One-Minute Transformation Styling CreamOne-Minute Transformation Styling Cream

One-Minute Transformation Styling Cream

$26.00 $12.00
4.4
Rated 4.4 out of 5 stars
5,553 Reviews
NEW! Money Mist Luxe, light, Leave-in conditioner for glossy, expensive-looking hair on a crystal backgroundNEW! Money Mist Luxe, light, Leave-in conditioner for glossy, expensive-looking hair
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Money Mist Leave-in Conditioner

$30.00 $14.00
4.8
Rated 4.8 out of 5 stars
4,403 Reviews
Dream Coat Curly is a light weight curl spray that hydrates and defines waves and curlsDream Coat Curly is the best Curly Hair Spray for frizz free soft curls
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Dream Coat for Curly Hair

$26.00 $14.00
4.6
Rated 4.6 out of 5 stars
6,304 Reviews
Pop & Lock High Gloss FinishPop & Lock High Gloss Finish

Pop & Lock High Gloss Finish

$24.00 $10.00
4.7
Rated 4.7 out of 5 stars
5,674 Reviews
Dream Filter For Picture-Perfect ColorDream Filter For Picture-Perfect Color

Dream Filter For Picture-Perfect Color

$26.00 $12.00
4.6
Rated 4.6 out of 5 stars
5,480 Reviews
Color Security Conditioner (For Fine to Normal Hair)Color Security Conditioner (For Fine to Normal Hair)

Color Security Conditioner (For Fine to Normal Hair)

$26.00 $11.00
4.8
Rated 4.8 out of 5 stars
3,705 Reviews
Chris Appleton + Color Wow Money MasqueColor Wow Money Masque
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Chris Appleton + Color Wow Money Masque

$45.00 $15.00
4.8
Rated 4.8 out of 5 stars
3,347 Reviews
Extra Strength Dream CoatExtra Strength Dream Coat
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Extra Strength Dream Coat

$32.00 $15.00
4.6
Rated 4.6 out of 5 stars
3,057 Reviews
Dream Cocktail Kale-Infused Leave-in TreatmentColor Wow Kale Cocktail
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Dream Cocktail Kale-Infused Leave-in Treatment

$26.00 $12.00
4.8
Rated 4.8 out of 5 stars
6,080 Reviews
Shook Mix + Fix Bundling Curly Hair SprayShook Mix + Fix Bundling Curly Hair Spray
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Shook Mix + Fix Bundling Curly Hair Spray

$38.00 $16.00
4.5
Rated 4.5 out of 5 stars
1,623 Reviews
Color Security Conditioner (For Normal to Thick Hair)Color Security Conditioner (For Normal to Thick Hair)

Color Security Conditioner (For Normal to Thick Hair)

$26.00 $26.00
4.8
Rated 4.8 out of 5 stars
1,850 Reviews
Best Anti-Frizz Curl Styling SetBest Anti-Frizz Curl Styling Set
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On sale

Best Anti-Frizz Curl Styling Set

Current price: $54.00 USD Current price: $54.00 Original price: $68.00 USD
4.4
Rated 4.4 out of 5 stars
1,080 Reviews
Youth Juice Scalp Treatmentcolor wow youth juice collagen scalp serum
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Youth Juice Scalp Treatment

$46.00
4.8
Rated 4.8 out of 5 stars
499 Reviews
Insta-WOW Advanced Dry ShampooAerosol can of Color wow's Insta-Wow Advanced Dry Shampoo. 171ml/ 142g NET WEIGHT 5 oz
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Insta-WOW Advanced Dry Shampoo

$32.00 $16.00
4.7
Rated 4.7 out of 5 stars
434 Reviews
Curl Wow's Flo-etry is the best smoothing serum for curly hairFlo-etry Vital Natural Curly Hair Serum

Flo-etry Vital Natural Curly Hair Serum

$30.00 $14.00
4.6
Rated 4.6 out of 5 stars
762 Reviews
BIG, Bombshell BundleBIG, Bombshell Bundle
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On sale

BIG, Bombshell Bundle

Current price: $45.00 USD Current price: $45.00 Original price: $54.00 USD
4.7
Rated 4.7 out of 5 stars
378 Reviews
GAME-CHANGING Dream Clean Duo (Fine to Normal)GAME-CHANGING Dream Clean Duo (Fine to Normal)
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On sale

GAME-CHANGING Dream Clean Duo (Fine to Normal)

Current price: $47.00 USD Current price: $47.00 Original price: $52.00 USD
4.8
Rated 4.8 out of 5 stars
631 Reviews
Which conditioner is best for curly hair? Coco-motion, it hydrates hair with coconut oil.Coco-Motion Lubricating Curl Conditioner

Coco-Motion Lubricating Curl Conditioner

$29.00 $13.00
4.7
Rated 4.7 out of 5 stars
509 Reviews
Hooked by Curl Wow: The best shampoo sulfate-free for frizzy curly hair Curl Wow Hooked Shampoo

Hooked 100% Clean Curl Shampoo with Root-Locking Technology

$29.00 $13.00
4.7
Rated 4.7 out of 5 stars
433 Reviews
GAME-CHANGING Dream Clean Duo (Normal to Thick)GAME-CHANGING Dream Clean Duo (Normal to Thick)
On sale

GAME-CHANGING Dream Clean Duo (Normal to Thick)

Current price: $47.00 USD Current price: $47.00 Original price: $52.00 USD
4.8
Rated 4.8 out of 5 stars
641 Reviews
Chris Appleton's Wash Day FavesChris Appleton's Wash Day Faves
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On sale

Chris Appleton's Wash Day Faves

Current price: $60.00 USD Current price: $60.00 Original price: $71.00 USD
4.7
Rated 4.7 out of 5 stars
302 Reviews

Best Sellers

These Color Wow fam favorites are known for their transformative results. Whether it's reviving dull hair, giving explosive volume or smoothing out frizz, they deliver professional-quality results every time.

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