TIME TO CARB LOAD: 3 TIPS FOR THICKER, FULLER HAIR

So many wonderful things about Thanksgiving… friends, family, mashed potatoes, sweet potatoes, stuffing, rolls! We have to admit: Among all the blessings of the day, we love the chance to ditch our diets and load up on carbs. No shame, no remorse, no guilt. Not a shred of self-control when it comes to second helpings!

Fortunately, the Thanksgiving “carb-a-thon” is a once-a-year thing. Because it’s true: The path to “plumpness” is paved with carbs. Not a great outcome for your body. But, a highly-desirable result for you hair!

Since the beginning of time, women have shared a profound belief: Thin is NEVER in when it comes to hair. Fine, flat, limp, lank hair is anathema. But thanks to the inquiring mind of our Color Wow chemist and product innovator, Dr. Joe Cincotta, we’ve found a way to turn “carb-loading” into a power-house hair plumping phenomenon!

Read on to learn easy ways to plump and thicken the look of your hair. You’ll be amazed at the heft and heights you can take your hair to when you treat it with some major TLC… and some breakthrough hair-fattening technology.

START WITH A CLEAN BASE

Starting with truly clean, fresh, residue-free strands is critical. We know, it’s tempting to reach for those thickening and volumizing shampoos, but don’t do it! These shampoos will not rinse clean, and will leave your hair weighed down with thickening agents. Instead, try Color Wow Color Security Shampoo, which has no “stay-behind” ingredients. Now, instead of straining under the weight of residue, your hair automatically has a healthier, more natural bounce to it. Follow this with Color Wow Color Security Conditioner, a weightless formula that hydrates and silkens hair without fear of color disruption.

PLUMP UP EACH STRAND

This is where the carb-loading kicks in. Our Color Wow Dream Cocktail Carb-Infused works with the heat of your blow-dryer to add a carb-based complex to your hair. This weightless layer thickens and adds mass to each individual strand as you blow dry. This is especially key if you have naturally fine hair or hair that’s broken down and lost density from color processing.

LIFT THOSE ROOTS

If you’re serious about getting gravity-defying volume, then you definitely need a boost from Raise the Root Thicken & Lift Spray. It literally forms a flexible “spring” around your roots, giving your overall look major lift and upright staying power. Direct the spray to your roots when your hair is damp for a majorly uplifted blow-dry, or use it on dry hair to “fix flats” and refresh the look you’re already rockin’.

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