Styling
Volume

Raise the Root Thicken + Lift Spray

All-day root lift + volume, never sticky or stiff, heat protection

4.6
Rated 4.6 out of 5 stars
6,508 Reviews
$26.00

Why it's WOW

  • Delivers major root lift without feeling stiff or sticky
  • Contains proprietary elastomers that form a “spring” at the roots
  • Root lifter that can be used on wet or dry hair
  • Non-yellowing; Never sticky or stiff for bouncy, natural styles

1. Spray onto damp or dry hair, concentrating at the roots.
2. Style as desired.
3. Hit with blow-dryer heat for lasting results.

For all hair types; ideal for fine, flat, thin hair

Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant lift and volume that lasts. 

There’s no stiff, sticky or crunchy feel like hairspray. Your hair looks and feels naturally full, big and bouncy. This formula won’t dull or darken color.

ALCOHOL DENAT., WATER/AQUA/EAU, VP, VP/VA COPOLYMER, PANTHENOL, PEG-75 LANOLIN, VP/METHACRYLAMIDE/VINYL IMIDAZOLE COPOLYMER, FRAGRANCE/PARFUM, PROPYLENE GLYCOL, HYDROLYZED KERATIN, POTASSIUM BENZOATE, POTASSIUM SORBATE, PHENOXYETHANOL, CITRIC ACID, LINALOOL, HEXYL CINNAMAL, CITRONELLOL. F#303-3

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Heat Protection
Paraben Free
Sulfate Free
Cruelty Free
Gluten Free

How to boost volume on dry hair

JAW-DROPPING 30 SECOND VOLUME HACK

Quote

Obsessed.
I absolutely love this! I have such fine hair and have tried so many products, nothing else has worked like this, I've been telling anyone that will listen to get it!!

Bree A.
Verified Buyer

Raise the Root Put to the test

This root volume hack went viral!

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Frequently Asked Questions

What does a root lifter do?

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It is a product that raises and supports hair strands at the roots, so that instead of laying flat against your head, strands stand up and away which creates the look of volume.

Is a root lifter the same as a mousse?

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Mousses are designed for overall fullness and volume throughout your hair, while root lifting products focus specifically on creating height and lift by holding hair up and away from your head.

Mousse is also very foamy for dispersed application where a root lifter is a targeted liquid spray.

How to use Color Wow Raise The Root

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1. Spray onto damp or dry hair, concentrating at the roots.

2. Style as desired using heat from a blow dryer.

Is Raise the Root a styling product or a hairspray?

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Raise The Root creates all-day lift, body and volume and has holding properties.

So it is technically a hairspray that provides styling benefits:

> Keeps hair flexible and manageable

> Formulated with three lightweight “elastimers” that keep hair pliable and soft – never sticky, brittle or rigid

> Proprietary vinyl polymer complex forms a supportive "spring" around each hair, creating volume and instant lift

> Contains crystal clear styling polymers that won’t yellow or darken hair

Can I continue to use Color Control Toning Foam in combination with Raise the Root to manage flyaways?

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Absolutely, you can definitely use Color Control Toning Foam first and then use Raise the Root.

Is Color Wow Raise the Root a heat protectant?

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Yes, Raise the Root offers three kinds of heat protection.

For more information on the heat protection in our products, visit our round-up of Color Wow heat protectants.

Is Color Wow Raise the Root safe for extensions?

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Yes. All Color Wow products are safe for extensions. But always consult your stylist on which products are best to use with your specific type of extensions.

4.6
Rated 4.6 out of 5 stars
Based on 6,508 reviews
6,508 reviews
  • Kelly
    I recommend this product
    Rated 5 out of 5 stars
    5 minutes ago
    5 Stars

    Price was great

  • Edythe T.
    Verified Buyer
    I recommend this product
    Hair Concern Fine, Flat Hair, Thin Hair
    Hair Type Fine
    My Results Visible Difference
    Rated 5 out of 5 stars
    7 hours ago
    Really helps

    When I spray this on damp hair and blow dry, it really pumps up my hair which is very fine and thin due to chemo.

  • A E.
    Verified Buyer
    Hair Concern Fine, Flat Hair
    Hair Type Straight
    My Results Smoother Hair
    Rated 3 out of 5 stars
    10 hours ago
    Disappointed

    Bought this as I have other WOW products. I’m a bit disappointed with it as it leaves my hair very dry. I have no colour on my hair but don’t think I’ll be giving it a second go.

  • Darlene
    I do not recommend this product
    Rated 1 out of 5 stars
    3 days ago
    1 Star

    My hair is very fine/thin. The feel in my hair is sticky and I can't put a comb or brush through it. I'm going to try and work with it more and see if maybe I'll be happier with the product.

  • Dina H. W.
    Verified Buyer
    I recommend this product
    Hair Concern Curl Definition, Frizzy Hair, Fine, Flat Hair, Thinning Hair, Damaged Hair or Breakage
    Hair Type Fine
    My Results Less Frizz, Bouncy Hair, Defined Curl/Wave Pattern
    Rated 5 out of 5 stars
    4 days ago
    WOW

    WOW is the best way to describe this stuff. It is amazing! It give so much volume to my very fine hair. LOVE THIS STUFF.