Styling
Volume

Raise the Root Thicken + Lift Spray

All-day root lift + volume, never sticky or stiff, heat protection

4.6
Rated 4.6 out of 5 stars
6,789 Reviews
$26.00

Why it's WOW

  • Delivers major root lift without feeling stiff or sticky
  • Contains proprietary elastomers that form a “spring” at the roots
  • Root lifter that can be used on wet or dry hair
  • Non-yellowing; Never sticky or stiff for bouncy, natural styles

Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant lift and volume that lasts. 

There’s no stiff, sticky or crunchy feel like hairspray. Your hair looks and feels naturally full, big and bouncy. This formula won’t dull or darken color.

ALCOHOL DENAT., WATER/AQUA/EAU, VP, VP/VA COPOLYMER, PANTHENOL, PEG-75 LANOLIN, VP/METHACRYLAMIDE/VINYL IMIDAZOLE COPOLYMER, FRAGRANCE/PARFUM, PROPYLENE GLYCOL, HYDROLYZED KERATIN, POTASSIUM BENZOATE, POTASSIUM SORBATE, PHENOXYETHANOL, CITRIC ACID, LINALOOL, HEXYL CINNAMAL, CITRONELLOL. F#303-3

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Pair it with

How to Use 
Raise the Root

Spray onto damp or dry hair, concentrating at the roots.

Style as desired.

Hit with blow-dryer heat for lasting results.

WHAT IS HAIR VOLUME?

WHAT IS HAIR VOLUME?

Everything you need to know to achieve full, fabulous, long-lasting body.

Learn More

WHAT IS HAIR VOLUME?
WHAT IS HAIR VOLUME?

Everything you need to know to achieve full, fabulous, long-lasting body.

Learn More

Frequently Asked Questions

What does a root lifter do?

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It is a product that raises and supports hair strands at the roots, so that instead of laying flat against your head, strands stand up and away which creates the look of volume.

Is a root lifter the same as a mousse?

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Mousses are designed for overall fullness and volume throughout your hair, while root lifting products focus specifically on creating height and lift by holding hair up and away from your head.

Mousse is also very foamy for dispersed application where a root lifter is a targeted liquid spray.

How to use Color Wow Raise The Root

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1. Spray onto damp or dry hair, concentrating at the roots.

2. Style as desired using heat from a blow dryer.

Is Raise the Root a styling product or a hairspray?

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Raise The Root creates all-day lift, body and volume and has holding properties.

So it is technically a hairspray that provides styling benefits:

> Keeps hair flexible and manageable

> Formulated with three lightweight “elastimers” that keep hair pliable and soft – never sticky, brittle or rigid

> Proprietary vinyl polymer complex forms a supportive "spring" around each hair, creating volume and instant lift

> Contains crystal clear styling polymers that won’t yellow or darken hair

Can I continue to use Color Control Toning Foam in combination with Raise the Root to manage flyaways?

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Absolutely, you can definitely use Color Control Toning Foam first and then use Raise the Root.

Is Color Wow Raise the Root a heat protectant?

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Yes, Raise the Root offers three kinds of heat protection.

For more information on the heat protection in our products, visit our round-up of Color Wow heat protectants.

Is Color Wow Raise the Root safe for extensions?

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Yes. All Color Wow products are safe for extensions. But always consult your stylist on which products are best to use with your specific type of extensions.

4.6
Rated 4.6 out of 5 stars
Based on 6,789 reviews
6,789 reviews
  • Lynne S.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Lift for thin fine hair

    Excited about product

  • Carolyn G.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Raise the root thicken lift spray

    Awesome product!!!

  • karen O.
    Verified Buyer
    I recommend this product
    Hair Concern Fine, Flat Hair, Curl Definition
    Hair Type Curly, Fine
    My Results Visible Difference, Bouncy Hair
    Rated 5 out of 5 stars
    Yesterday
    Love ❤️

    Love all wow products! This is great for fine hair to give it lift and makes my hair look thicker.

  • Deborah
    I recommend this product
    Rated 4 out of 5 stars
    2 days ago
    4 Stars

    Works well in wet and damp hair to add life and volume.

  • Yvonne V.
    Verified Buyer
    I recommend this product
    Hair Concern Scalp Health, Fine, Flat Hair, Dry, Dehydrated Hair, Thinning Hair
    Hair Type Fine, Wavy, Thin
    My Results Cleaner, Fresher Hair, Smoother Hair, Shinier Hair
    Rated 5 out of 5 stars
    4 days ago
    great lift!

    I've used this product for several years now and absolutely love it! It gives just the right amount of llft and body to my hair. It has no smell and leaves no residue. Easy to style hair with this product.