AT COLOR WOW, WE ARE THE “INGREDIENT POLICE!"
You can trust us to never ever put any ingredients (synthetic or natural) in our shampoo that get massaged into your scalp and don’t rinse out completely. Our shampoo will never leave dangerous deposits on your hair and scalp that can lead to inflammation and hair loss.
HERE'S OUR "NEVER-NEVER-LIST"of ingredients to avoid that you will never find in our shampoo (courtesy of Dr. Joe Cincotta PhD):
A. Sticky silicones that build up on hair and scalp:
• Dimethicone
• Dimethiconol
• Divinyldimethicone/Dimethicone Copolymer
• Amodimethicone
B. Conditioning Gums that grab onto hair and scalp which deposit even more silicones:
• Guar Hydroxypropyltrimonium Chloride
• Hydroxypropyl Guar Hydroxypropyltrimonium Chloride
• Xanthan Gum
• Polyquaternium-10
C. Pearlizing agent which is wax that gives shampoo a pearly appearance and again leaves residual wax on hair and scalp:
• Glycol Distearate
• Glycol Stearate
D. Synthetic polymers that stick to hair and scalp:
• Polyquaternium-7
• Polyquaternium-6
• Polyquaternium-11
• Octafluoropentyl Methacrylate (OFPMA)
E. Waxes and fatty alcohols that leave dulling residue on hair and scalp:
• Cetyl Alcohol
• Stearyl alcohol
• Trihydroxstearin
• C11-15 Pareth-7, C12-13 Pareth-23, C12-13 Pareth-3
F. Positively charged conditioning agents that stick to hair and scalp:
• Behentrimonium Methosulfate
• Stearamidopropyl Dimethylamine
G. Natural/Synthetic oils and oil derivatives that clog follicles, such as:
• Sweet Almond oil
• Sunflower oil
• Castor oil
• Sesame oil
• Any natural oil
• Petrolatum
• Mineral oil
• PEG-60 Almond Glycerides
• Any PEG-Oil Glyceride
• PEG-55 propylene Glycol Oleate
H. Thickening/Volumizing polymers that stick to hair and scalp:
• Styrene/Acrylates Copolymer
• Carbomer
• Acrylates Copolymer
• PVP
• Acrylates/Beheneth-25 Methacrylate Copolymer
