WHAT IS CO-WASHING: CO-WASH VS SHAMPOO

You may have already heard of co-washing, a buzzy term that’s been floating through the blogosphere. But what is co-washing?

“Co-washing” is a huge trend with a big fan base. This “conditioner only” way of washing hair is especially championed by curly girls, who are always on the prowl for easy hair hacks to hydrate their hair. While the method is beloved, it can be hazardous to the health of your hair and scalp.

WHAT IS A CO-WASH?

Here’s the co-wash definition: The term “co-washing” is short for “conditioner only washing”. Co-washing evangelists believe that most shampoos contain harsh ingredients (sulfates, detergents, other chemicals) that strip hair of moisture, leading to split ends, brittleness and breakage. So their rationale is: instead of washing hair with shampoo, skip the step altogether and “wash” your hair only with conditioner.

Sounds like a pretty reasonable theory, right?
Nope

DOES CONDITIONER CLEAN YOUR HAIR?

The short answer is no.

Washing your hair with just conditioner is a dangerous thing to do, and could cause more harm than good.

Color Wow CEO and award-winning product development wiz, Gail Federici, is here to break it down for you.

In her career, Gail has created dozens of shampoos (and tested bazillions!) on her own naturally curly, frizz-prone hair. So trust us, she knows when she says,
“Shampoos that effectively clean your hair and scalp are formulated with 'surfactants'. Surfactants are cleansing agents that are absolutely necessary to remove dirt, pollutants, product buildup. Co-washes are, by definition, 'conditioners'. They do not contain surfactants, i.e., cleansing agents.”

IS IT POSSIBLE TO WASH YOUR HAIR WITH CONDITIONER?

"No. Definitely not.
To actually remove dirt and residues from scalp and hair, you must use a product that contains a surfactant (a cleansing agent)… a shampoo.

Co-wash and 'no-poo' formulas (hair washes without cleaning agents) are formulated mostly with conditioning ingredients.
These conditioning agents do not easily rinse out. They are 'film formers'. They are engineered to cling to hair because that is how they work: they stick to the hair to help soften, moisturize, etc.

The reality is, when you opt to 'co-wash' your hair does not get clean - it just gets coated with layers of conditioning ingredients.

This residue builds up on your scalp, especially when you treat the co-wash as you would a traditional shampoo, i.e., massaging it through your hair and onto your scalp.

Not only does your scalp stay 'dirty' (which can lead to bacteria, infections, and skin problems) but these residues have been shown to cause all kinds of other problems. They flatten the hair, make color look dull, and block follicles--which can lead to the worst case scenario of all: hair thinning, hair loss… even balding!” says Gail Federici.Many people are familiar with the major claim action lawsuit against the maker of a co-wash that resulted in a settlement of $26,250,000 paid out to hundreds of women. Although liability remained disputed, anecdotal evidence between co-washes and hair fall-out remains. And we’re not taking any chances!Color Wow’s CEO and founder Gail Federici summarizes, “our stance on co-washing is simple: don’t do it!”

SO WHAT SHOULD YOU USE TO WASH YOUR HAIR?
Choose a mild, sulfate free shampoo like Color Wow’s Color Security Shampoo. It has no “stay behind” ingredients (like silicones, conditioners, moisturizers, oils) so it leaves your hair and scalp truly clean and fresh!
THEN you can moisturize, condition, and/or put a treatment on your hair… without putting yourself at risk for any adverse complications.

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