Who Is Gail Federici? All About Color Wow's Trailblazing Founder

As CEO & founder of Color Wow, Gail Federici is more than just an entrepreneur; she is a trailblazer in the world of beauty, known for her knack of finding solutions to hair care challenges that had long been unaddressed.

With an uncanny ability to fill beauty voids, this "analytical to a fault" innovator has conceived a number of revolutionary hair care products, stemming from her own personal needs and the collective call of beauty enthusiasts worldwide.

The first ever “prescriptive” remedy for frizzy hair, a full collection specifically formulated for blonde locks, the first budge-proof powder root touch-up, and a heat-activated, humidity-shield sealant for “glass-like” tresses all bear testament to her ingenuity.

Gail Federici's Experience

A 35-year veteran of the hair industry, Federici started her career at the salon brand Zotos, quickly rising from an assistant in the education department to Vice President of Corporate Communications.

Her notable encounter with London-based hairstylist John Frieda in 1987 marked a turning point, as they became partners in the John Frieda Professional Hair Care company which developed the iconic Frizz Ease (the first ever solution to Frizzy Hair), Sheer Blonde and Beach Blonde brands.

They sold the company in 2002 and Federici then launched Color Wow in 2013.

The brand, known for its problem-solving approach to colored hair, first made waves with the award-winning Root Cover Up, followed by the revolutionary anti-humidity sealant, Dream Coat.

The Color Wow line, to date, has won over 100 beauty industry awards.

About Color Wow

gail federici with her daughters alex and brit

Color Wow was founded by serial entrepreneur Gail Federici. It is not only a female-led beauty brand but also family-owned.

Gail's twin daughters, Alex and Brit Smith, work behind the scenes to help shape Color Wow's voice and vision, as well as her three siblings, who play pivotal roles in PR, operations and legal.

The company is globally renowned for first-of-a-kind formulations that deliver transformative results for all hair types and textures, even fragile.

Their acclaimed product line, including the game-changing Root Cover Up and the revolutionary anti-humidity sealant, Dream Coat, have set new standards in the industry.

Embracing a problem-solving approach, Color Wow continually pushes boundaries to deliver groundbreaking solutions to keep your hair looking healthy, luxe, vibrant and WOW.

color wow products next to dr joe cincotta and gail federici