WHY CAROLE RADZIWILL LOVES COLOR WOW FOR HER BLONDE HAIR
Being a blonde is seriously hard work – a fact of life that reality star Carole Radziwill is the first to admit. Before joining “The Real Housewives of New York City,” she was her own glam squad, even when she was working with major beauty gurus at Glamour Magazine.
No one ever said, ‘this job includes hair and makeup.’ I just used to do my own hair and makeup… And then I got on the reality show. And then I couldn’t literally put on mascara by myself.”
Since leaving the tv show in 2018, Carole has resumed personal command of her beauty regime. Her first order of business? Finding the perfect blonde hair color. It wasn’t until a year ago that she discovered her signature color: the golden blonde she now calls “inside banana.”
But having color-treated blonde hair comes with its own baggage: increased frizz, risk of breakage, and the need to balance and correct that blonde shade with something that delivers the effects of a toner like purple shampoo….without the major mess!
“It’s funny, blonde hair, the secret is, it’s very high maintenance. You have to use really good products.”
CAROLE RADZIWILL’S COLOR WOW DISCOVERY
Carole doesn’t just let any product touch her hair, knowing how fragile years of color treatments have made her strands. “More recently I’ve been more hardcore about my hair because the ‘inside banana’ color is very hard to keep.”
For Carole, that means using products that are safe for dyed hair, gentle on dehydrated strands, light for styling, very nourishing, and can stretch out time between her color treatments. So when her stylist introduced her to Color Wow, she was hooked instantly. Winner of over 70 major beauty awards, this innovative “clean” line of products is a brand Carole has come to trust to keep her exacting shade of warm blonde hair healthy and on-tone.
Because Carole is such a fan (and vice versa!), we met up with her in New York City to give her the ultimate blonde hair treatment by celeb stylist and Color Wow Artistic Director Joseph Maine. Read on to see how Joseph rescued her weeks-old color from skewing brassy and dull, and brought it back to “inside banana” color perfection. Critical intel for all blondes and everyone with even a hint of blonde highlights!
Watch as Creative Director Joseph Maine takes Carole’s blonde from bland to bombshell.
REACH YOUR BLONDE HAIR GOALS WITH JOSEPH’S TIPS
For hair like Carole’s, which pulls toward brassy tones within weeks of coloring, Joseph suggests using Dream Filter. This pre-shampoo mineral remover works gently to remove minerals and metals left behind from hard water or well water (like calcium, copper, magnesium, iron) that can distort color.
Unfortunately, the effects of these minerals are most noticeable on blonde colors. The simple truth is: discoloration shows up on shades of blonde much more obviously than darker hair colors. “You know when your hair turns from the inside of the banana to the outside of the banana? Sometimes that’s caused by those minerals and metals,” Joseph says.
How to Use: Before shampooing, section out hair and generously apply Dream Filter all over your head. Wait 1 to 3 minutes as it gently removes any minerals and metals.
Joseph always follows Dream Filter with Color Wow Color Security Shampoo for a true clean. “To me the shampoo is the foundation for everything that comes thereafter. You really want a great, clean base.”
Unlike most shampoos, Color Wow’s formula is free of ingredients that stick to your hair and dull the color, so your hair always looks its brightest. Follow your shampoo with Color Security Conditioner to detangle and hydrate hair.
Another advantage to using our shampoo is its sulfate-free formula. This is vital for all color-treated hair (especially for bleached blonde which is extra fragile) as sulfates are extremely harsh and can cause further damage to already-stressed strands.
In fact, bleached blonde strands are so delicate, it’s super prone to breakage. Making it absolutely essential to restore strength to your hair cuticles, especially if, like Carol, you like to add some extensions to your hair to make it look thick and full. Joseph’s go-to? Color Wow Dream Cocktail Kale-Infused, a heat-activated treatment which uses sulfur-rich sea kale to strengthen hair from the inside out.
“Whenever you’re doing all these highlights, you’re putting heavy extensions on, it’s really important your hair remains strong.” According to Joseph, if you use Dream Cocktail Kale-Infused every time you blow-dry (and BTW it has great heat protecting properties) your hair will be stronger and in better shape for future chemical treatments.
How to Use: Rough dry your hair with a towel, then apply 1-2 pumps to hair, starting two inches below roots and working down. Concentrate on areas in need of strengthening.
Frequent color treatments can dry your tresses out, causing hair to become frizzy and dull. Which is why Joseph always turns to Color Wow Dream Coat when working with a client with an extensive color history. “All that highlighting (and coloring) can actually dull out your hair sometimes and get rid of your natural shine. This is going to add all that shine back to your hair.”
A breakthrough polymer technology, Dream Coat wraps each strand of hair in a weightless, invisible, waterproofing cloak. It not only blocks out humidity to prevent frizz, but the result is a total texture transformation: hair that’s silky-smooth and unbelievably shiny.
How to Use: Section out DAMP (not wet) hair and apply liberally all over. Blow-dry using a paddle brush and tension for a glossy, glassy finish.
Carol likes full, luxe looking hair with a lot of texture. So here’s Joseph’s styling secret:
Use flat clips to set the front of hair to create a curtain bang vibe while you style. Spray hair with Color Wow Style on Steroids to add texture and thermal protection. Then section hair, and run a curling iron through each section to create bend. Rough up each section with your fingers to get a modern, relaxed curl. Remove flat clips from the front, then finish with an all over misting of Style on Steroids.