Best Sellers
No Fooling! 25% OFF* Almost Everything promotional banner on pink gradient background with text Use promo code FOOLS, SHOP NOW button, and disclaimer *Click for exclusion details. Valid through 4/1. No Fooling! 25% OFF* Almost Everything promotional banner on pink gradient background with text Use promo code FOOLS, SHOP NOW button, and disclaimer *Click for exclusion details. Valid through 4/1.
Dream Coat Supernatural SprayColor Wow Dream Coat Anti-Frizz Spray - Size: 6.7 fl oz
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Dream Coat Supernatural Spray

$30.00 $14.00
4.7
Rated 4.7 out of 5 stars
22,848 Reviews
Xtra Large Bombshell VolumizerXtra Large Bombshell Volumizer
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Xtra Large Bombshell Volumizer

$28.00 $12.00
4.3
Rated 4.3 out of 5 stars
16,273 Reviews
Style on Steroids Texture SprayStyle on Steroids Texture Spray
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Style on Steroids Texture Spray

$32.00 $15.00
4.6
Rated 4.6 out of 5 stars
7,975 Reviews
Color Security ShampooColor Security Shampoo
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Color Security Shampoo

$26.00 $11.00
4.8
Rated 4.8 out of 5 stars
6,930 Reviews
Dream Cocktail Carb-Infused Leave-in TreatmentDream Cocktail Carb-Infused Leave-in Treatment
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Dream Cocktail Carb-Infused Leave-in Treatment

$26.00 $12.00
4.5
Rated 4.5 out of 5 stars
10,629 Reviews
Raise the Root Thicken + Lift SprayRaise The Root Thicken and Lift Spray - Size: 5.0 FL OZ
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Raise the Root Thicken + Lift Spray

$26.00 $12.00
4.6
Rated 4.6 out of 5 stars
6,595 Reviews
Color Wow Root cover up in all shades stacked (Platinum, Blonde, Dark Blonde, Red, Light Brown, Medium Brown, Dark Brown, and Black) on a white background with a red Allure best of beauty Hall of Fame AwardRoot Cover Up
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Root Cover Up

$34.50
Choose your color
Medium Brown
4.5
Rated 4.5 out of 5 stars
6,673 Reviews
One-Minute Transformation Styling CreamOne-Minute Transformation Styling Cream

One-Minute Transformation Styling Cream

$26.00 $12.00
4.4
Rated 4.4 out of 5 stars
5,554 Reviews
NEW! Money Mist Luxe, light, Leave-in conditioner for glossy, expensive-looking hair on a crystal backgroundNEW! Money Mist Luxe, light, Leave-in conditioner for glossy, expensive-looking hair
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Money Mist Leave-in Conditioner

$30.00 $14.00
4.8
Rated 4.8 out of 5 stars
4,416 Reviews
Before and after of a model with frizzy, dry undefined curls and then defined, smooth and hydrated curls. Dream Coat Curly is the best Curly Hair Spray for frizz free soft curls
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Dream Coat for Curly Hair

$26.00 $14.00
4.6
Rated 4.6 out of 5 stars
6,326 Reviews
Pop & Lock High Gloss FinishPop & Lock High Gloss Finish

Pop & Lock High Gloss Finish

$24.00 $10.00
4.7
Rated 4.7 out of 5 stars
5,682 Reviews
Dream Filter For Picture-Perfect ColorDream Filter For Picture-Perfect Color

Dream Filter For Picture-Perfect Color

$26.00 $12.00
4.6
Rated 4.6 out of 5 stars
5,485 Reviews
Color Security Conditioner (For Fine to Normal Hair)Color Security Conditioner (For Fine to Normal Hair)

Color Security Conditioner (For Fine to Normal Hair)

$26.00 $11.00
4.8
Rated 4.8 out of 5 stars
3,710 Reviews
Before & after of a model with dry, damaged, dehydrated straight hair and then smooth, hydrated, healthy straight hair. Color Wow Money Masque
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Chris Appleton + Color Wow Money Masque

$45.00 $15.00
4.8
Rated 4.8 out of 5 stars
3,354 Reviews
Extra Strength Dream CoatExtra Strength Dream Coat
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Extra Strength Dream Coat

$32.00 $15.00
4.6
Rated 4.6 out of 5 stars
3,062 Reviews
Dream Cocktail Kale-Infused Leave-in TreatmentColor Wow Kale Cocktail
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Dream Cocktail Kale-Infused Leave-in Treatment

$26.00 $12.00
4.8
Rated 4.8 out of 5 stars
6,086 Reviews
Shook Mix + Fix Bundling Curly Hair SprayShook Mix + Fix Bundling Curly Hair Spray
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Shook Mix + Fix Bundling Curly Hair Spray

$38.00 $16.00
4.5
Rated 4.5 out of 5 stars
1,627 Reviews
Color Security Conditioner (For Normal to Thick Hair)Color Security Conditioner (For Normal to Thick Hair)

Color Security Conditioner (For Normal to Thick Hair)

$26.00 $26.00
4.8
Rated 4.8 out of 5 stars
1,853 Reviews
Best Anti-Frizz Curl Styling SetBest Anti-Frizz Curl Styling Set
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Best Anti-Frizz Curl Styling Set

Current price: $54.00 USD Current price: $54.00 Original price: $68.00 USD
4.4
Rated 4.4 out of 5 stars
1,081 Reviews
Youth Juice Scalp TreatmentYouth Juice Scalp Treatment
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Youth Juice Scalp Treatment

$46.00
4.8
Rated 4.8 out of 5 stars
503 Reviews
Insta-WOW Advanced Dry ShampooAerosol can of Color wow's Insta-Wow Advanced Dry Shampoo. 171ml/ 142g NET WEIGHT 5 oz
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Insta-WOW Advanced Dry Shampoo

$32.00 $16.00
4.7
Rated 4.7 out of 5 stars
440 Reviews
Curl Wow's Flo-etry is the best smoothing serum for curly hairFlo-etry Vital Natural Curly Hair Serum

Flo-etry Vital Natural Curly Hair Serum

$30.00 $14.00
4.6
Rated 4.6 out of 5 stars
763 Reviews
BIG, Bombshell BundleBIG, Bombshell Bundle
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On sale

BIG, Bombshell Bundle

Current price: $45.00 USD Current price: $45.00 Original price: $54.00 USD
4.7
Rated 4.7 out of 5 stars
384 Reviews
GAME-CHANGING Dream Clean Duo (Fine to Normal)GAME-CHANGING Dream Clean Duo (Fine to Normal)
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On sale

GAME-CHANGING Dream Clean Duo (Fine to Normal)

Current price: $47.00 USD Current price: $47.00 Original price: $52.00 USD
4.8
Rated 4.8 out of 5 stars
631 Reviews
Which conditioner is best for curly hair? Coco-motion, it hydrates hair with coconut oil.Coco-Motion Lubricating Curl Conditioner

Coco-Motion Lubricating Curl Conditioner

$29.00 $13.00
4.7
Rated 4.7 out of 5 stars
510 Reviews
Hooked by Curl Wow: The best shampoo sulfate-free for frizzy curly hair Curl Wow Hooked Shampoo

Hooked 100% Clean Curl Shampoo with Root-Locking Technology

$29.00 $13.00
4.7
Rated 4.7 out of 5 stars
433 Reviews
GAME-CHANGING Dream Clean Duo (Normal to Thick)GAME-CHANGING Dream Clean Duo (Normal to Thick)
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GAME-CHANGING Dream Clean Duo (Normal to Thick)

Current price: $47.00 USD Current price: $47.00 Original price: $52.00 USD
4.8
Rated 4.8 out of 5 stars
641 Reviews
Chris Appleton's Wash Day FavesChris Appleton's Wash Day Faves
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Chris Appleton's Wash Day Faves

Current price: $60.00 USD Current price: $60.00 Original price: $71.00 USD
4.7
Rated 4.7 out of 5 stars
302 Reviews

Best Sellers

These Color Wow fam favorites are known for their transformative results. Whether it's reviving dull hair, giving explosive volume or smoothing out frizz, they deliver professional-quality results every time.

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