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OH WHAT FUN IT IS TO WOW Our Holiday Store is open < SHOP NOW > OH WHAT FUN IT IS TO WOW Our Holiday Store is open < SHOP NOW >
GAME-CHANGING Dream Clean Duo (Normal to Thick)GAME-CHANGING Dream Clean Duo (Normal to Thick)
On sale

GAME-CHANGING Dream Clean Duo (Normal to Thick)

$43.20 USD $43.20 Original price: $48.00 USD
4.8
Rated 4.8 out of 5 stars
627 Reviews
BIG, Bombshell BundleBIG, Bombshell Bundle
15% OFF Icon
On sale

BIG, Bombshell Bundle

$42.00 USD $42.00 Original price: $50.00 USD
4.7
Rated 4.7 out of 5 stars
289 Reviews
NEW! Money Mist Luxe, light, Leave-in conditioner for glossy, expensive-looking hair on a crystal backgroundNEW! Money Mist Luxe, light, Leave-in conditioner for glossy, expensive-looking hair
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Money Mist

$29.00 $14.00
4.8
Rated 4.8 out of 5 stars
4,210 Reviews
Chris Appleton's Wash Day FavesChris Appleton's Wash Day Faves
15% OFF Icon
On sale

Chris Appleton's Wash Day Faves

$58.00 USD $58.00 Original price: $69.00 USD
4.7
Rated 4.7 out of 5 stars
298 Reviews
Color Wow Root cover up in all shades stacked (Platinum, Blonde, Dark Blonde, Red, Light Brown, Medium Brown, Dark Brown, and Black) on a white background with a red Allure best of beauty Hall of Fame AwardRoot Cover Up
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Root Cover Up

$34.50
Choose your color
Medium Brown
4.5
Rated 4.5 out of 5 stars
6,628 Reviews
Epic Volume BundleEpic Volume Bundle
15% OFF Icon
On sale

Epic Volume Bundle

$47.00 USD $47.00 Original price: $56.00 USD
4.7
Rated 4.7 out of 5 stars
83 Reviews
Thicker, Fuller, Higher Travel KitThicker, Fuller, Higher Travel Kit
20% OFF Icon
On sale

Thicker, Fuller, Higher Travel Kit

$48.00 USD $48.00 Original price: $61.00 USD
4.9
Rated 4.9 out of 5 stars
133 Reviews
Best of Beauty 2022 Award Winner Color Wow Money Masque Color Wow Money Masque
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Chris Appleton + Color Wow Money Masque

$45.00 $15.00
4.8
Rated 4.8 out of 5 stars
3,300 Reviews
Beat the Grease BundleBeat the Grease Bundle
15% OFF Icon
On sale

Beat the Grease Bundle

$40.00 USD $40.00 Original price: $48.00 USD
4.8
Rated 4.8 out of 5 stars
58 Reviews
Color Wow Texas Hold ‘Em Big Hold Hairspray and Xtra Large Bombshell Volumizer held in hands with manicured nails, featuring Allure Best of Beauty Award Winner 2023 seal. Color Wow Texas Hold ‘Em Big Hold Hairspray in silver can and Xtra Large Bombshell Volumizer in white bottle, displayed side by side.
On sale

Big Volume x Bold Hold Duo

$47.00 USD $47.00 Original price: $56.00 USD
5.0
Rated 5.0 out of 5 stars
4 Reviews
The Dream Team ~ Flawless + Frizz-ProofThe Dream Team ~ Flawless + Frizz-Proof
On sale

The Dream Team Flawless + Frizz-Proof

$58.00 USD $58.00 Original price: $73.00 USD
The Extreme Dream Team ~ Extra-Strength Anti-Frizz DuoThe Extreme Dream Team ~ Extra-Strength Anti-Frizz Duo
On sale

The Extreme Dream Team Extra-Strength Anti-Frizz Duo

$61.00 USD $61.00 Original price: $77.00 USD
5.0
Rated 5.0 out of 5 stars
3 Reviews

Best Sellers

These Color Wow fam favorites are known for their transformative results. Whether it's reviving dull hair, giving explosive volume or smoothing out frizz, they deliver professional-quality results every time.

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