Woman with styled hair, comparison inset labeled 'Before' and 'After', wearing a red 'Nike' shirt.WOW Color Wow Dream Coat Supernatural Spray in a clear rectangular bottle with a white pump dispenser, shown on a light gray background with a black Cosmopolitan Readers' Choice badge.
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Dream Coat Supernatural Spray

$30.00 $14.00
4.7
Rated 4.7 out of 5 stars
23,070 Reviews
Before and after comparison of a woman's hair, showing frizzy, wavy blonde hair on the left and defined, voluminous curly brown-blonde hair on the right. The left side is labeled 'BEFORE' and the right side is labeled 'AFTER'.Dream Coat Curly is the best Curly Hair Spray for frizz free soft curls
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Dream Coat for Curly Hair

$26.00 $14.00
4.6
Rated 4.6 out of 5 stars
6,659 Reviews
Dream Cocktail Carb-Infused Leave-in Thickening TreatmentDream Cocktail Carb-Infused Leave-in Thickening Treatment
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Dream Cocktail Carb-Infused Leave-in Thickening Treatment

$26.00 $12.00
4.5
Rated 4.5 out of 5 stars
10,822 Reviews
A side-by-side before and after comparison showing a woman with long, straight blonde hair on the left and voluminous, wavy blonde hair on the right, wearing a white t-shirt and blue jeans against a plain beige background.Silver and black spray bottle with 'WOW' branding on a white background

Style on Steroids Texture Spray

$32.00 $15.00
4.6
Rated 4.6 out of 5 stars
8,365 Reviews
Xtra Large Bombshell VolumizerXtra Large Bombshell Volumizer
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Xtra Large Bombshell Volumizer

$28.00 $12.00
4.3
Rated 4.3 out of 5 stars
16,552 Reviews
NEW! Money Mist Luxe, light, Leave-in conditioner for glossy, expensive-looking hair before and after imageNEW! Money Mist Luxe, light, Leave-in conditioner for glossy, expensive-looking hair
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Money Mist Leave-in Conditioner

$30.00 $14.00
4.8
Rated 4.8 out of 5 stars
4,716 Reviews
Color Security ShampooColor Security Shampoo
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Color Security Shampoo

$26.00 $11.00
4.8
Rated 4.8 out of 5 stars
7,137 Reviews
Money Laundering Glossing ConditionerBlue shampoo bottle labeled 'Color Wow Money Laundering Glossing Conditioner' on a white background

Money Laundering Glossing Conditioner

$30.00 $15.00
4.7
Rated 4.7 out of 5 stars
427 Reviews
Money Laundering Hydrating ShampooBlue shampoo bottle labeled 'Color Wow Money Laundering Hydrating Shampoo' on a white background

Money Laundering Hydrating Shampoo

$30.00 $15.00
4.8
Rated 4.8 out of 5 stars
463 Reviews
Before & after of a model with dry, damaged, dehydrated straight hair and then smooth, hydrated, healthy straight hair. Chris Appleton + Color Wow Money Masque
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Chris Appleton + Color Wow Money Masque

$45.00 $15.00
4.8
Rated 4.8 out of 5 stars
3,446 Reviews
Hooked by Curl Wow: The best shampoo sulfate-free for frizzy curly hair Curl Wow Hooked Shampoo

Hooked 100% Clean Shampoo for Curly Hair

$29.00 $13.00
4.7
Rated 4.7 out of 5 stars
620 Reviews
Extra Strength Dream CoatExtra Strength Dream Coat
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Extra Strength Dream Coat

$32.00 $15.00
4.6
Rated 4.6 out of 5 stars
3,146 Reviews
Before and after of a brunette woman's hair using Color Wow's Insta-Wow Advanced Dry ShampooA can of Color Wow Insta-Wow Advanced Dry Shampoo in a light silver-gray color, featuring a white spray cap and a red Allure Best of Beauty Award 2026 badge on the upper right side.

Insta-WOW Advanced Dry Shampoo

$32.00 $16.00
4.7
Rated 4.7 out of 5 stars
735 Reviews
Raise the Root Thicken + Lift SprayRaise The Root Thicken and Lift Spray - Size: 5.0 FL OZ
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Raise the Root Thicken + Lift Spray

$26.00 $12.00
4.6
Rated 4.6 out of 5 stars
6,792 Reviews
Cult Favorite Firm + Flexible HairsprayCult Favorite Firm + Flexible Hairspray

Cult Favorite Firm + Flexible Hairspray

$30.00 $15.00
4.8
Rated 4.8 out of 5 stars
4,107 Reviews
Color Security Conditioner (For Fine to Normal Hair)Color Security Conditioner (For Fine to Normal Hair)

Color Security Conditioner (For Fine to Normal Hair)

$26.00 $11.00
4.8
Rated 4.8 out of 5 stars
3,853 Reviews
Color Security Conditioner (For Normal to Thick Hair)Color Security Conditioner (For Normal to Thick Hair)

Color Security Conditioner (For Normal to Thick Hair)

$26.00 $26.00
4.8
Rated 4.8 out of 5 stars
1,902 Reviews
Which conditioner is best for curly hair? Coco-motion, it hydrates hair with coconut oil.Coco-Motion Lubricating Conditioner for Curly Hair

Coco-Motion Lubricating Conditioner for Curly Hair

$29.00 $13.00
4.7
Rated 4.7 out of 5 stars
684 Reviews
Color Wow Dreaming Advanced Repair and Resurfacing Treatment in a sleek, reflective silver jar, set against a soft gradient pink and blue background with water droplets on the lid, emphasizing its hydrating and restorative hair benefits.Color Wow Dreaming Advanced Repair and Resurfacing Treatment in a sleek silver jar, featuring a minimalist design with black lettering on a white background, providing advanced repair and resurfacing benefits.

Dreaming Advanced Repair and Resurfacing Treatment

$45.00 $15.00
4.7
Rated 4.7 out of 5 stars
455 Reviews
Dream Cocktail Kale-Infused Leave-in Strengthening TreatmentColor Wow Kale Cocktail
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Dream Cocktail Kale-Infused Leave-in Strengthening Treatment

$26.00 $12.00
4.8
Rated 4.8 out of 5 stars
6,157 Reviews
Dream Cocktail Coconut-Infused Leave-in Smoothing TreatmentDream Cocktail Coconut-Infused Leave-in Smoothing Treatment

Dream Cocktail Coconut-Infused Leave-in Smoothing Treatment

$26.00 $12.00
4.7
Rated 4.7 out of 5 stars
4,544 Reviews
Color Wow Root cover up in all shades stacked (Platinum, Blonde, Dark Blonde, Red, Light Brown, Medium Brown, Dark Brown, and Black) on a white background with a red Allure best of beauty Hall of Fame AwardRoot Cover Up
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Root Cover Up

$34.50
Choose your color
Medium Brown
4.5
Rated 4.5 out of 5 stars
6,760 Reviews
A person in high-waisted denim and a black tank top has a sleek silver can of Color Wow Texas Hold ‘Em Strong Hold Hairspray tucked into their back pocket.Color Wow Texas Hold 'Em Strong Hold Hairspray

Texas Hold ‘Em Big Hold Hairspray

$32.00
4.8
Rated 4.8 out of 5 stars
674 Reviews
Use on dry hair for instant de-frizzing. Before image of a model with frizzy hair. One minute later image of the same model with smooth, polished hair. One-Minute Transformation Styling Cream

One-Minute Transformation Styling Cream

$26.00 $12.00
4.4
Rated 4.4 out of 5 stars
5,649 Reviews
Pop & Lock High Gloss FinishPop & Lock High Gloss Finish

Pop & Lock High Gloss Finish

$24.00 $10.00
4.7
Rated 4.7 out of 5 stars
5,806 Reviews
Fastest ever hair detox. Removes brassy, yellow, dark + dingy tones. Before & after from @amara.uk of yellow brassy hair and then bright, white hair.Dream Filter For Picture-Perfect Color

Dream Filter For Picture-Perfect Color

$26.00 $12.00
4.6
Rated 4.6 out of 5 stars
5,535 Reviews
Extra Mist-ical Shine SprayExtra Mist-ical Shine Spray
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Extra Mist-ical Shine Spray

$29.00
4.7
Rated 4.7 out of 5 stars
2,479 Reviews
Speed Dry Blow-Dry SpraySpeed Dry Blow-Dry Spray

Speed Dry Blow-Dry Spray

$24.00
4.7
Rated 4.7 out of 5 stars
1,784 Reviews
Flo-etry Vital Natural Serum for Curly HairFlo-etry Vital Natural Serum for Curly Hair

Flo-etry Vital Natural Serum for Curly Hair

$30.00 $14.00
4.6
Rated 4.6 out of 5 stars
954 Reviews
Shook Mix + Fix Bundling Spray for Curly HairShook Mix + Fix Bundling Spray for Curly Hair
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Shook Mix + Fix Bundling Spray for Curly Hair

$38.00 $16.00
4.5
Rated 4.5 out of 5 stars
1,838 Reviews
Youth Juice Scalp TreatmentYouth Juice Scalp Treatment
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Youth Juice Scalp Treatment

$46.00
4.7
Rated 4.7 out of 5 stars
922 Reviews

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