Color-treated hair has undergone chemical processes to alter its natural color, involving the lifting of the hair's cuticle layer to add or remove color molecules.

This chemical change can make hair more fragile and porous, causing the texture to become rougher and the structure weaker.

As a result, color-treated hair requires special care to maintain its structural integrity, surface smoothness, internal moisture, elasticity, and strength, as well as special attention to protecting and prolonging color vibrancy.

For color-treated hair, it's crucial to use a gentle, sulfate-free shampoo. Sulfates can strip color and dehydrate hair, causing color to fade faster.

A recommended option is our Color Security Shampoo, which has a sulfate-free, 100% clean formula.

This shampoo cleanses without leaving behind any residue that can dull the color, and it has been proven to help prevent color fading for up to 20 washes​.

To care for color-treated hair, use a sulfate-free shampoo to avoid stripping the color. Look for “no residue shampoos” that won’t leave color-warping ingredients.

Follow with a conditioner that doesn’t contain oxidizing conditioning agents that will turn color brassy.

Limit heat styling, use heat protectants, and shield hair from environmental damage, such as chlorine or pollution by applying a leave-in conditioner​ or a styling product that includes UV protection.

Overall, look for hair products like the full Color Wow and Curl Wow ranges, that have banned all ingredients that could darken, dull or negatively impact hair color chemicals from every single formula.