Color-Extending Hair Products

Keep your color fresh and vibrant longer with our collection of groundbreaking products for color-treated hair. Whether it’s preventing fading, getting rid of brassy tones, covering roots or adding shine, these formulas help color look first-day fresh and glossy longer. 

VIEW ALL BRASSY HAIR PRODUCTS

Dream Coat Supernatural SprayColor Wow Dream Coat Anti-Frizz Spray - Size: 6.7 fl oz
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Dream Coat Supernatural Spray

$30.00 $14.00
4.7
Rated 4.7 out of 5 stars
23,054 Reviews
Xtra Large Bombshell VolumizerXtra Large Bombshell Volumizer
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Xtra Large Bombshell Volumizer

$28.00 $12.00
4.3
Rated 4.3 out of 5 stars
16,525 Reviews
Style on Steroids Texture SprayStyle on Steroids Texture Spray
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Style on Steroids Texture Spray

$32.00 $15.00
4.6
Rated 4.6 out of 5 stars
8,312 Reviews
Color Security ShampooColor Security Shampoo
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Color Security Shampoo

$26.00 $11.00
4.8
Rated 4.8 out of 5 stars
7,102 Reviews
Dream Cocktail Carb-Infused Leave-in TreatmentDream Cocktail Carb-Infused Leave-in Treatment
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Dream Cocktail Carb-Infused Leave-in Treatment

$26.00 $12.00
4.5
Rated 4.5 out of 5 stars
10,809 Reviews
Raise the Root Thicken + Lift SprayRaise The Root Thicken and Lift Spray - Size: 5.0 FL OZ
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Raise the Root Thicken + Lift Spray

$26.00 $12.00
4.6
Rated 4.6 out of 5 stars
6,767 Reviews
Color Wow Root cover up in all shades stacked (Platinum, Blonde, Dark Blonde, Red, Light Brown, Medium Brown, Dark Brown, and Black) on a white background with a red Allure best of beauty Hall of Fame AwardRoot Cover Up
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Root Cover Up

$34.50
Choose your color
Medium Brown
4.5
Rated 4.5 out of 5 stars
6,747 Reviews
Use on dry hair for instant de-frizzing. Before image of a model with frizzy hair. One minute later image of the same model with smooth, polished hair. One-Minute Transformation Styling Cream

One-Minute Transformation Styling Cream

$26.00 $12.00
4.4
Rated 4.4 out of 5 stars
5,640 Reviews
Dream Coat for Curly HairDream Coat Curly is the best Curly Hair Spray for frizz free soft curls
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Dream Coat for Curly Hair

$26.00 $14.00
4.6
Rated 4.6 out of 5 stars
6,644 Reviews
NEW! Money Mist Luxe, light, Leave-in conditioner for glossy, expensive-looking hair on a crystal backgroundNEW! Money Mist Luxe, light, Leave-in conditioner for glossy, expensive-looking hair
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Money Mist Leave-in Conditioner

$30.00 $14.00
4.8
Rated 4.8 out of 5 stars
4,698 Reviews
Cult Favorite Firm + Flexible HairsprayCult Favorite Firm + Flexible Hairspray

Cult Favorite Firm + Flexible Hairspray

$30.00 $15.00
4.8
Rated 4.8 out of 5 stars
4,098 Reviews
Pop & Lock High Gloss FinishPop & Lock High Gloss Finish

Pop & Lock High Gloss Finish

$24.00 $10.00
4.7
Rated 4.7 out of 5 stars
5,801 Reviews
Color Security Conditioner (For Fine to Normal Hair)Color Security Conditioner (For Fine to Normal Hair)

Color Security Conditioner (For Fine to Normal Hair)

$26.00 $11.00
4.8
Rated 4.8 out of 5 stars
3,840 Reviews
Dream Filter For Picture-Perfect ColorDream Filter For Picture-Perfect Color

Dream Filter For Picture-Perfect Color

$26.00 $12.00
4.6
Rated 4.6 out of 5 stars
5,534 Reviews
Before & after of a model with dry, damaged, dehydrated straight hair and then smooth, hydrated, healthy straight hair. Chris Appleton + Color Wow Money Masque
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Chris Appleton + Color Wow Money Masque

$45.00 $15.00
4.8
Rated 4.8 out of 5 stars
3,439 Reviews
Extra Strength Dream CoatExtra Strength Dream Coat
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Extra Strength Dream Coat

$32.00 $15.00
4.6
Rated 4.6 out of 5 stars
3,139 Reviews
Before & after of a model with damaged, fragile hair and then smooth hair. Color Wow Kale Cocktail
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Dream Cocktail Kale-Infused Leave-in Treatment

$26.00 $12.00
4.8
Rated 4.8 out of 5 stars
6,156 Reviews
Before & after of a model with dry, damaged hair and then hydrated, silky hair. Dream Cocktail Coconut-Infused Leave-in Treatment

Dream Cocktail Coconut-Infused Leave-in Treatment

$26.00 $12.00
4.7
Rated 4.7 out of 5 stars
4,541 Reviews
Extra Mist-ical Shine SprayExtra Mist-ical Shine Spray
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Extra Mist-ical Shine Spray

$29.00
4.7
Rated 4.7 out of 5 stars
2,476 Reviews
Shook Mix + Fix Bundling Spray for Curly HairShook Mix + Fix Bundling Spray for Curly Hair
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Shook Mix + Fix Bundling Spray for Curly Hair

$38.00 $16.00
4.5
Rated 4.5 out of 5 stars
1,836 Reviews
Best Anti-Frizz Curl Styling SetBest Anti-Frizz Curl Styling Set
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Best Anti-Frizz Curl Styling Set

Current price: $54.00 USD Current price: $54.00 Original price: $68.00 USD
4.4
Rated 4.4 out of 5 stars
1,152 Reviews
Color Security Conditioner (For Normal to Thick Hair)Color Security Conditioner (For Normal to Thick Hair)

Color Security Conditioner (For Normal to Thick Hair)

$26.00 $26.00
4.8
Rated 4.8 out of 5 stars
1,897 Reviews
Color Wow's Color Control foam helps tone brassy yellow hair at home.Fix brassy hair at home with Color Wow's Color Control Purple Toning Foam. Perfect for restoring brassy blonde hair.

Color Control Purple Toning + Styling Foam

$24.00
4.5
Rated 4.5 out of 5 stars
1,653 Reviews
Speed Dry Blow-Dry SpraySpeed Dry Blow-Dry Spray

Speed Dry Blow-Dry Spray

$24.00
4.7
Rated 4.7 out of 5 stars
1,780 Reviews
Youth Juice Scalp TreatmentYouth Juice Scalp Treatment
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Youth Juice Scalp Treatment

$46.00
4.7
Rated 4.7 out of 5 stars
920 Reviews
Flo-etry Vital Natural Serum for Curly HairFlo-etry Vital Natural Serum for Curly Hair

Flo-etry Vital Natural Serum for Curly Hair

$30.00 $14.00
4.6
Rated 4.6 out of 5 stars
952 Reviews
Before & after of a model with dry, brittle, static curls and then hydrated, silky curls. Coco-Motion Lubricating Conditioner for Curly Hair

Coco-Motion Lubricating Conditioner for Curly Hair

$29.00 $13.00
4.7
Rated 4.7 out of 5 stars
682 Reviews
Hooked by Curl Wow: The best shampoo sulfate-free for frizzy curly hair Curl Wow Hooked Shampoo

Hooked 100% Clean Shampoo for Curly Hair

$29.00 $13.00
4.7
Rated 4.7 out of 5 stars
617 Reviews
Snag-Free Pre-Shampoo Detangler For Curly HairSnag-Free Pre-Shampoo Detangler For Curly Hair
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Snag-Free Pre-Shampoo Detangler For Curly Hair

$28.00 $12.00
4.6
Rated 4.6 out of 5 stars
381 Reviews
Crisis Kit for Blonde Hair MaintenanceCrisis Kit for Blonde Hair Maintenance
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Crisis Kit for Blonde Hair Maintenance

Current price: $40.00 USD Current price: $40.00 Original price: $48.00 USD
4.6
Rated 4.6 out of 5 stars
191 Reviews

Recently viewed

What is color-treated hair?

Color-treated hair has undergone chemical processes to alter its natural color, involving the lifting of the hair's cuticle layer to add or remove color molecules.

This chemical change can make hair more fragile and porous, causing the texture to become rougher and the structure weaker.

As a result, color-treated hair requires special care to maintain its structural integrity, surface smoothness, internal moisture, elasticity, and strength, as well as special attention to protecting and prolonging color vibrancy.

What shampoo is good for color-treated hair?

For color-treated hair, it's crucial to use a gentle, sulfate-free shampoo. Sulfates can strip color and dehydrate hair, causing color to fade faster.

A recommended option is our Color Security Shampoo, which has a sulfate-free, 100% clean formula.

This shampoo cleanses without leaving behind any residue that can dull the color, and it has been proven to help prevent color fading for up to 20 washes​.

How should I care for color-treated hair?

To care for color-treated hair, use a sulfate-free shampoo to avoid stripping the color. Look for “no residue shampoos” that won’t leave color-warping ingredients.

Follow with a conditioner that doesn’t contain oxidizing conditioning agents that will turn color brassy.

Limit heat styling, use heat protectants, and shield hair from environmental damage, such as chlorine or pollution by applying a leave-in conditioner​ or a styling product that includes UV protection.

Overall, look for hair products like the full Color Wow and Curl Wow ranges, that have banned all ingredients that could darken, dull or negatively impact hair color chemicals from every single formula.