Best Sellers
Color Wow Insta-WOW Advanced Dry Shampoo in full and travel sizes on a white background. Text reads BIGGEST MIC DROP MOMENT… MADE MINI!! NEW! Now Available in Travel Size! Insta-WOW Advanced Dry Shampoo Removes up to 95%* of oil in just one use for a shampoo-grade clean. Black button reads SHOP NOW. *Independent lab test. Color Wow Insta-WOW Advanced Dry Shampoo in full and travel sizes on a white background. Text reads BIGGEST MIC DROP MOMENT… MADE MINI!! NEW! Now Available in Travel Size! Insta-WOW Advanced Dry Shampoo Removes up to 95%* of oil in just one use for a shampoo-grade clean. Black button reads SHOP NOW. *Independent lab test.
Dream Coat Supernatural SprayColor Wow Dream Coat Anti-Frizz Spray - Size: 6.7 fl oz
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Dream Coat Supernatural Spray

$30.00 $14.00
4.7
Rated 4.7 out of 5 stars
22,822 Reviews
2023 Allure Best of Beauty Award Winner Color Wow Hair Xtra Large Bombshell Volumizer Full Size (195ml/6.5 fl oz)Xtra Large Bombshell Volumizer
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Xtra Large Bombshell Volumizer

$28.00 $12.00
4.3
Rated 4.3 out of 5 stars
16,203 Reviews
Style on Steroids Texture SprayStyle on Steroids Texture Spray
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Style on Steroids Texture Spray

$32.00 $15.00
4.6
Rated 4.6 out of 5 stars
7,865 Reviews
Color Security ShampooColor Security Shampoo
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Color Security Shampoo

$26.00 $11.00
4.8
Rated 4.8 out of 5 stars
6,881 Reviews
Dream Cocktail Carb-Infused Leave-in TreatmentDream Cocktail Carb-Infused Leave-in Treatment
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Dream Cocktail Carb-Infused Leave-in Treatment

$26.00 $12.00
4.5
Rated 4.5 out of 5 stars
10,594 Reviews
Allure 2024 Best of Beauty Award Winner Color Wow Raise the Root Thicken and Lift Spray. The cure for flat hair, adds height + volume without dulling color. (150ml/ 5.0 fl oz)Raise The Root Thicken and Lift Spray - Size: 5.0 FL OZ
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Raise the Root Thicken + Lift Spray

$26.00 $12.00
4.6
Rated 4.6 out of 5 stars
6,542 Reviews
Color Wow Root cover up in all shades stacked (Platinum, Blonde, Dark Blonde, Red, Light Brown, Medium Brown, Dark Brown, and Black) on a white background with a red Allure best of beauty Hall of Fame AwardRoot Cover Up
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Root Cover Up

$34.50
Choose your color
Medium Brown
4.5
Rated 4.5 out of 5 stars
6,660 Reviews
One-Minute Transformation Styling CreamOne-Minute Transformation Styling Cream

One-Minute Transformation Styling Cream

$26.00 $12.00
4.4
Rated 4.4 out of 5 stars
5,546 Reviews
NEW! Money Mist Luxe, light, Leave-in conditioner for glossy, expensive-looking hair on a crystal backgroundNEW! Money Mist Luxe, light, Leave-in conditioner for glossy, expensive-looking hair
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Money Mist

$30.00 $14.00
4.8
Rated 4.8 out of 5 stars
4,365 Reviews
Dream Coat Curly is a light weight curl spray that hydrates and defines waves and curlsDream Coat Curly is the best Curly Hair Spray for frizz free soft curls
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Dream Coat for Curly Hair

$26.00 $14.00
4.6
Rated 4.6 out of 5 stars
6,246 Reviews
Pop & Lock High Gloss FinishPop & Lock High Gloss Finish

Pop & Lock High Gloss Finish

$24.00 $10.00
4.7
Rated 4.7 out of 5 stars
5,660 Reviews
Dream Filter For Picture-Perfect ColorDream Filter For Picture-Perfect Color

Dream Filter For Picture-Perfect Color

$26.00 $12.00
4.6
Rated 4.6 out of 5 stars
5,475 Reviews
Color Security Conditioner (For Fine to Normal Hair)Color Security Conditioner (For Fine to Normal Hair)

Color Security Conditioner (For Fine to Normal Hair)

$26.00 $11.00
4.8
Rated 4.8 out of 5 stars
3,681 Reviews
Best of Beauty 2022 Award Winner Color Wow Money Masque Color Wow Money Masque
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Chris Appleton + Color Wow Money Masque

$45.00 $15.00
4.8
Rated 4.8 out of 5 stars
3,331 Reviews
Oprah Daily Editor's Choice Award Winner 2023 and Harpers Bazaar Beauty Icon Award 2023. Extra Strength Dream Coat Ultra Moisturizing Anti-Frizz Treatment (200ml/ 6.7 fl oz)Extra Strength Dream Coat
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Extra Strength Dream Coat

$32.00 $15.00
4.6
Rated 4.6 out of 5 stars
3,044 Reviews
Dream Cocktail Kale-Infused Leave-in TreatmentColor Wow Kale Cocktail
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Dream Cocktail Kale-Infused Leave-in Treatment

$26.00 $12.00
4.8
Rated 4.8 out of 5 stars
6,062 Reviews
Shook Mix + Fix Bundling Curly Hair SprayShook Mix + Fix Bundling Curly Hair Spray
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Shook Mix + Fix Bundling Curly Hair Spray

$38.00 $16.00
4.5
Rated 4.5 out of 5 stars
1,614 Reviews
Color Security Conditioner (For Normal to Thick Hair)Color Security Conditioner (For Normal to Thick Hair)

Color Security Conditioner (For Normal to Thick Hair)

$26.00 $26.00
4.8
Rated 4.8 out of 5 stars
1,839 Reviews
Best Anti-Frizz Curl Styling SetBest Anti-Frizz Curl Styling Set
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On sale

Best Anti-Frizz Curl Styling Set

$54.00 USD $54.00 Original price: $68.00 USD
4.4
Rated 4.4 out of 5 stars
1,078 Reviews
Color Wow Youth Juice Collagen Scalp Treatment with the dropper sitting on top of the bottom on a blue background highlighting the Oprah Daily Editors Choice 2024 Awardcolor wow youth juice collagen scalp serum
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Youth Juice Scalp Treatment

$46.00
4.8
Rated 4.8 out of 5 stars
496 Reviews
Insta-WOW Advanced Dry ShampooAerosol can of Color wow's Insta-Wow Advanced Dry Shampoo. 171ml/ 142g NET WEIGHT 5 oz

Insta-WOW Advanced Dry Shampoo

$32.00 $16.00
4.7
Rated 4.7 out of 5 stars
407 Reviews
Curl Wow's Flo-etry is the best smoothing serum for curly hairFlo-etry Vital Natural Curly Hair Serum

Flo-etry Vital Natural Curly Hair Serum

$30.00 $14.00
4.6
Rated 4.6 out of 5 stars
758 Reviews
BIG, Bombshell BundleBIG, Bombshell Bundle
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On sale

BIG, Bombshell Bundle

$45.00 USD $45.00 Original price: $54.00 USD
4.7
Rated 4.7 out of 5 stars
367 Reviews
GAME-CHANGING Dream Clean Duo (Fine to Normal)GAME-CHANGING Dream Clean Duo (Fine to Normal)
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On sale

GAME-CHANGING Dream Clean Duo (Fine to Normal)

$47.00 USD $47.00 Original price: $52.00 USD
4.8
Rated 4.8 out of 5 stars
624 Reviews
Which conditioner is best for curly hair? Coco-motion, it hydrates hair with coconut oil.Coco-Motion Lubricating Curl Conditioner

Coco-Motion Lubricating Curl Conditioner

$29.00 $13.00
4.7
Rated 4.7 out of 5 stars
508 Reviews
Hooked by Curl Wow: The best shampoo sulfate-free for frizzy curly hair Curl Wow Hooked Shampoo

Hooked 100% Clean Curl Shampoo with Root-Locking Technology

$29.00 $13.00
4.7
Rated 4.7 out of 5 stars
429 Reviews
GAME-CHANGING Dream Clean Duo (Normal to Thick)GAME-CHANGING Dream Clean Duo (Normal to Thick)
On sale

GAME-CHANGING Dream Clean Duo (Normal to Thick)

$47.00 USD $47.00 Original price: $52.00 USD
4.8
Rated 4.8 out of 5 stars
636 Reviews
Chris Appleton's Wash Day FavesChris Appleton's Wash Day Faves
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On sale

Chris Appleton's Wash Day Faves

$60.00 USD $60.00 Original price: $71.00 USD
4.7
Rated 4.7 out of 5 stars
302 Reviews

Best Sellers

These Color Wow fam favorites are known for their transformative results. Whether it's reviving dull hair, giving explosive volume or smoothing out frizz, they deliver professional-quality results every time.

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