• Do the ends of your strands look thin and scraggly?
• Is your hair dull, rough, dehydrated? Like a motionless poof of dry straw?
• Does your hair snap and break easily?
If you’re like most of us and your hair is color-treated, has highlights or has ever been straightened, chances are chemicals used in these processes are causing your hair woes.
Unfortunately, there’s more bad news (Don’t panic: read on for good news!! We promise!)
When you heat style or blow-dry fragile, dry hair that’s been compromised by chemicals, it’s double trouble. That hair dryer heat you count on to blow lift and volume into your style or to create smooth, sleek looks can be harmful, contributing to dehydration and breakage.
But what’s the alternative??? Most of us blow-dry our hair at least twice a week. (Sigh of resignation) Seems like blow-drying is a necessary evil we just have to live with…
Until NOW! (We told you! Here comes the good news!)
At Color Wow, we’re hell-bent on keeping your hair healthy, your color first-day fresh and your style WOW! No compromises...we want it all!! Why should any of us have to sacrifice our hair’s health in pursuit of perfect color and great sexy style?
Well, now you don’t! Introducing, Color Wow’s Dream Cocktails designed to turn your blow-dry session into a luxurious rehab session with no extra effort or time. These heat-activated treatments (applied to wet hair) are infused with nutrients that will flip the switch on blow-drying turning it from a potentially harmful process to a super beneficial one.
We created Dream Cocktails, three heat-activated treatment formulas you put into your hair after shampooing and conditioning. Each of our Dream Cocktails (applied to wet hair) is infused with potent rich natural ingredients that each address a specific hair issue. From breakage to dehydration to thinning, we’ve got it covered.
So now, instead of adding insult to injury every time you blow-dry, you can make your hair look and feel dramatically healthier.
Color Wow Global Director of Training and Education, Giles Robinson says “When you’re blow-drying your hair, it makes no sense NOT to add a Dream Cocktail. Instead of the wear and tear, when you blow-dry your hair you’re majorly improving the quality of your hair texture.”
Ready to be blown-away by your healthiest hair results ever? Here’s our guide for choosing the right Dream Cocktail for you:
SOLUTION: KALE-INFUSED DREAM COCKTAIL
• 50% less breakage after just 1 use
• Instantly makes hair 2X stronger
• Key ingredient: Sulfur-rich blue sea kale strengthens hair’s internal sulfur bonds that can be broken during color-processing
USAGE Shampoo, condition, lightly towel dry. Dispense 1-3 pumps into palm, and smooth through hair, concentrating on “breakage zones”. Blow-dry to activate.
• Bonds a weightless outer fattening layer to each hair strand
• Key ingredient: carb complex
USAGE Shampoo, condition, lightly towel dry. Dispense 2-3 pumps into palm, and smooth through hair, starting 1 inch below part and through to ends. Blow-dry to activate.
• Instantly hydrates, silkens hair
• Bonds an outer moisture sheath to each hair strand
• Key ingredient: 18-MEA and coconut oil
USAGE Shampoo, condition, lightly towel dry. Dispense 2-3 pumps into palm, and smooth through hair. Blow-dry to activate.