Anytime, you want to change the texture or improve the condition of your hair, the formula must contain ingredients that will stick to the hair. If they are meant to adhere, then these ingredients won’t easily rinse off and therein lies the “rub” when it comes to shampoos. Unless every ingredient washes off, the hair will not really be clean and worse, neither will the scalp. These stay-behind ingredients can weigh the hair down, dull it, cause scalp issues and even hair loss.
If you want to fight frizz, thicken your hair or make it appear shinier, use conditioners and styling products to achieve those results because these products are not massaged into your scalp. The minute you look to a shampoo for these results you’re potentially in trouble... Your shampoo should only promise one thing… clean hair.
Color Wow Color Security Shampoo contains NO silicones, thickening resins, conditioning agents, and pearlizing ingredients found in most shampoos all of which are engineered to stay behind. All of the ingredients in the Color Security Shampoo formula easily rinse off, leaving hair and scalp fresh, healthy, in optimum condition.CHECK OUT THE VIDEO FROM THE DOCTORS: