Treatment
Brassy

Dream Filter For Picture-Perfect Color

Hard water detox removes color-distorting minerals in 3 minutes for brighter, shinier, silkier hair

4.6
Rated 4.6 out of 5 stars
5,917 Reviews
$26.00

Why it's WOW

  • Fastest, easiest 3-minute hair detox
  • Removes minerals that dull, darken and distort color, and coarsen texture
  • Dramatically improves texture compromised by hard water residues

1. Apply to dry hair before shampooing.
2. Spray evenly to saturate hair thoroughly.
3. Wait one to three minutes before shampooing.
4. For best results, follow with Color Wow Color Security Shampoo and Conditioner (both sold separately).


IMPORTANT: Do NOT use immediately after coloring your hair. Wait at least 5-7 shampoos.

For all hair types, especially color-treated and fair shades (blonde, white, gray)

No heat, no cap, no messy mixing! Ground-breaking pre-shampoo spray combines two molecular filters and two polymeric filters to work like a magnet. 

Safe, non-harsh, non-stripping formula gently extracts calcium, magnesium, copper, iron, manganese, aluminum and chlorine deposits that build up in your hair from hard water, well water and pool water in under 3 minutes.

AQUA, PROPANEDIOL, SODIUM ITACONATE, COCOAMIDOPROPYL HYDROXYSULTAINE, GLYCERIN, PHENOXYETHANOL, TETRASODIUM GLUTAMATE DIACETATE, SODIUM POLYSTYRENE SULFONATE, SODIUM PHYTATE, ETHYLHEXYLGLYCERIN, CITRIC ACID. F#308-2

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Sulfate Free
Cruelty Free
Gluten Free
Vegan
Paraben-free icon

Watch what comes off of her hair

THE GROSS TRUTH ABOUT HARD WATER BUILD-UP

Quote

A Must Have for Hard Water.
I can't shampoo without using this product first! I have blonde extensions and they tend to turn orange due to my hard water situation. I've tried everything and this is the only product that prevents my blonde from turning brassy. I'm on my 4th bottle- the large size.

Gabrielle M.
Verified Buyer

The science behind Dream Filter with Dr. Joe

Before & after of a model with brassy blonde hair and then bright, brass-free, toned blonde hair.

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FREQUENTLY ASKED QUESTIONS

How to use Color Wow Dream Filter

  1. Apply to dry hair before shampooing.
  2. Spray evenly to saturate hair thoroughly.
  3. Wait one to three minutes before shampooing.
  4. For best results, follow with Color Wow Color Security Shampoo and Conditioner (both sold separately).

IMPORTANT: Do NOT use immediately after coloring your hair. Wait at least 5-7 shampoos.

How often should you use Color Wow Dream Filter?

Every 9 shampoos. If you are a swimmer, then every 3 shampoos. Always use before bleaching, highlighting or coloring hair.

Does Color Wow Dream Filter work?

Dream Filter contains two molecular filters and two polymeric filters that effectively encapsulate metals and minerals in your hair (including manganese, iron, calcium, magnesium, chlorine and others typically found in tap water and well water) so that when you rinse your hair, these minerals are removed.

Is Dream Filter cruelty-free?

Yes.

Is Dream Filter vegan?

Yes. 

Can I use Dream Filter on extensions?

All Color Wow products are safe for extensions. But always consult your stylist on which products are best to use with your specific type of extensions.

If you color your extensions, IMPORTANT: Do NOT use immediately after coloring your hair. Wait at least 5-7 shampoos.

Can I use Dream Filter as a replacement to toning shampoo? 

Yes, if the yellow is coming from your water, Dream Filter will help eliminate that from your hair so in some cases you won't need your toning/purple shampoo.

Does Dream Filter work on uncolored hair?

Yes, uncolored hair can look dark, dull or off-color due to mineral deposits from your water source and environmental pollutants. Uncolored hair can also feel stiff and rough from minerals.

Dream Filter removes minerals, leaving uncolored hair looking brighter and feeling silkier.

4.6
Rated 4.6 out of 5 stars
Based on 5,917 reviews
5,917 reviews
  • Terri
    Verified Buyer
    I recommend this product
    Hair Concern Brassy Hair, Dullness, Hard Water
    Hair Type Wavy
    My Results Cleaner, Fresher Hair, Shinier Hair, Visible Difference
    Rated 5 out of 5 stars
    Yesterday
    Amazed that it worked

    I have white hair and live in a rural area with public water. My hair was turning a horrible color. I tried this and it WORKED. It actually worked. Every use makes the darker colors fade from my hair and I admit it's pricey. I have hair down the middle of back and you have to saturate you hair so I'm only getting 3 - 4 uses out of each bottle but it is worth it.

  • Crissy
    Verified Buyer
    I recommend this product
    Hair Concern Brassy Hair, Color-care, Damaged Hair or Breakage, Dry, Dehydrated Hair, Frizzy Hair
    Hair Type Coarse, Curly, Wavy
    My Results Visible Difference, Cleaner, Fresher Hair
    Rated 5 out of 5 stars
    2 days ago
    Pleasantly Surprised

    Going into this skeptical, i was pleasantly surprised how great it worked. I have well water with a water softener, yet my colored treated blond hair had a brassy yellow tone to it…….well not anymore. Love the product, would highly recommend recommend, worth the investment!!!!

  • Josephine
    I recommend this product
    Rated 5 out of 5 stars
    3 days ago
    5 Stars

    Best product ever!

  • Danielle
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    5 Stars

    AMAZING PRODUCT! Actually works like it is entended. Don’t pass it up.

  • Nicole
    I recommend this product
    Rated 5 out of 5 stars
    4 weeks ago
    5 Stars

    I have very hard water and this products helps to remove that orange tint to my hair.