- Speed Dry Blow-Dry SprayWhy it's WOW Reduces drying time (blow dry or air dry) by 30% or more Alcohol-free New technology works like shrink wrap to squeeze out water without dehydrating hair Heat protection$24.00
- Color Control Purple Toning + Styling FoamWhy it's WOW Lavender-tinted foam neutralizes yellow and brassy tones instantly No-mess alternative to purple shampoo (use on wet or dry hair) Never sticky, stiff or crunchy for shiny, ...$24.00
- GAME-CHANGING Dream Clean Duo (Fine to Normal)Why it's WOW Color Security Shampoo – Unique, rich-lathering formula contains no silicones, thickening, conditioning or anti-frizz ingredients that stay behind and can weigh hair down, dull it, ...$38.00$48.00
- Xtra Large Bombshell VolumizerWhy it's WOW Our hair volumizer is free of alcohol, salt, drying resins typically used to create volume Massive volume plus super healthy hair quality Long-lasting Innovative light, frothy ...$26.00
- Chris Appleton + Color Wow Money MasqueWhy it's WOW Celebrity Stylist Chris Appleton’s 1-step-prep for luxe, super healthy hair Weightless formula instantly absorbs; leaves no waxy, heavy buildup Penetrates deep to help strengthen, ...$45.00
- Dream Cocktail Coconut-Infused Leave-in TreatmentWhy it's WOW Makes a major difference with just one blow dry Instant healthy hydration restores silky suppleness to dry, dehydrated, straw-like hair Heat protectant$26.00
- Style on Steroids ~ Color-Safe Texturizing SprayWhy it's WOW Unique moisturizing texture spray won’t dry hair or glue strands together Transparent texturizers won’t cloud or dull color Gives hair “guts” and long-lasting style memory ...$30.00
- Cult Favorite Firm + Flexible HairsprayWhy it's WOW Flexible, firm hold and style control that’s never sticky or stiff Won’t build up and is totally brushable Non-yellowing, doesn’t darken or dull shine Our firm, flexible hold ...$28.00
- Dream Cocktail Carb-Infused Leave-in TreatmentWhy it's WOW Makes a major difference with just one blow dry Instantly adds mass by bonding a weightless carb-based complex to hair’s surface Heat protectant$26.00
- One-Minute Transformation Styling CreamWhy it's WOW Instant on-the-spot frizz fix Apply our frizz cream to bumps, bends and bed head then either brush or blow dry the unruly sections for a super quick, smooth, polished refresh No ...$24.00
- Dream Cocktail Kale-Infused Leave-in TreatmentWhy it's WOW Makes a major difference with just one blow dry 50%* less breakage after just one use Instantly strengthens brittle, fragile, damaged hair Heat protectant *Average results based on ...$26.00
- GAME-CHANGING Dream Clean Duo (Normal to Thick)Why it's WOW Color Security Shampoo – Unique, rich-lathering formula contains no silicones, thickening, conditioning or anti-frizz ingredients that stay behind and can weigh hair down, dull it, ...$38.00$48.00
- Raise the Root Thicken + Lift SprayWhy it's WOW Delivers major root lift without feeling stiff or sticky Contains proprietary elastomers that form a “spring” at the roots Root lifter that can be used on wet or dry hair ...$24.00
- Color Security Conditioner ~ (For Normal to Thick Hair)Why it's WOW Won't oxidize and turn hair yellow or brassy so your color stays glossy and bright 3 levels of thermal protection keep hair safe from dehydration and dulling Avocado oil, rich in ...$24.00
- Color Security ShampooWhy it's WOW One rich lathering, sulfate-free, residue-free formula for all hair types Unlike most shampoos, every ingredient rinses off for optimal hair and scalp health Our color protect ...$24.00