- Money MistWhy it's WOW Easy to use, instant transformation! Powerful detangler reduces breakage Strengthens strands to support healthy growth Moisturizes + de-frizzes for smooth, silky, luxe texture Like ...$29.00
- Chris Appleton + Color Wow Money MasqueWhy it's WOW Celebrity Stylist Chris Appleton’s 1-step-prep for luxe, super healthy hair Weightless formula instantly absorbs; leaves no waxy, heavy buildup Penetrates deep to help strengthen, ...$45.00
- Style on Steroids ~ Color-Safe Texturizing SprayWhy it's WOW Unique moisturizing texture spray won’t dry hair or glue strands together Transparent texturizers won’t cloud or dull color Gives hair “guts” and long-lasting style memory ...$30.00
- Extra Strength Dream CoatWhy it's WOW Award-winning water resistant technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture Delivers ...$32.00
- Color Control Purple Toning + Styling FoamWhy it's WOW Lavender-tinted foam neutralizes yellow and brassy tones instantly No-mess alternative to purple shampoo (use on wet or dry hair) Never sticky, stiff or crunchy for shiny, ...$24.00
- Coco-Motion ~ Lubricating Curl ConditionerWhy it's WOW New “Naked Technology” feels like nothing’s on the hair! Weightless curl conditioner works deep inside strands No heavy, greasy feel because our proprietary Profaxil-18 Complex™ ...$29.00
- Shook ~ Mix + Fix Bundling Curly Hair SprayWhy it's WOW New “Naked Technology” feels like nothing’s on the hair! Shook curl spray’s unique “shake-to-activate” bi-phase formula features one-part powerful, natural hydrating oils + one-part ...$38.00
- Raise the Root Thicken + Lift SprayWhy it's WOW Delivers major root lift without feeling stiff or sticky Contains proprietary elastomers that form a “spring” at the roots Root lifter that can be used on wet or dry hair ...$24.00
- Pop & Lock High Gloss FinishWhy It's WOW Combines the conditioning benefits of an oil with the shine power of a serum Ultra-light, non-greasy Sparkling high-gloss finish locks down the cuticle and temporarily seals split ...$24.00
- Dream Cocktail Coconut-Infused Leave-in TreatmentWhy it's WOW Makes a major difference with just one blow dry Instant healthy hydration restores silky suppleness to dry, dehydrated, straw-like hair Heat protectant$26.00
- Speed Dry Blow-Dry SprayWhy it's WOW Reduces drying time (blow dry or air dry) by 30% or more Alcohol-free New technology works like shrink wrap to squeeze out water without dehydrating hair Heat protection$24.00
- Extra Mist-ical Shine SprayWhy it's WOW Flower-powered formula converts UV light into intense radiance Super-fine mist All gloss, no grease Heat protection$29.00
- Smooth + Shiny VIPS KitWhy it’s WOW 3-piece collection of award-winning, powerhouse frizz fighters 100% clean, sulfate-free Color Security shampoo leaves no residues that could dull strands or weigh hair down. ...$43.00$54.00
- Dream Cocktail Kale-Infused Leave-in TreatmentWhy it's WOW Makes a major difference with just one blow dry 50%* less breakage after just one use Instantly strengthens brittle, fragile, damaged hair Heat protectant *Average results based on ...$26.00
- Best Glass Hair Duo, EVER!Why it's WOW Dream Coat Supernatural Spray – The OG glass hair essential! Heat-activated spray turns your blow dry into a Keratin-like treatment for mirror-like shine + silky-smooth, frizz-free ...$48.00$57.00