Award Winners Collection

From our iconic award-winning anti-frizz treatment, Dream Coat, to our 11X Allure award-winning Root Cover Up, these Color Wow game-changers have amassed over 100 major awards for innovation.

NEW! Money Mist Luxe, light, Leave-in conditioner for glossy, expensive-looking hair on a crystal backgroundNEW! Money Mist Luxe, light, Leave-in conditioner for glossy, expensive-looking hair
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Money Mist Leave-in Conditioner

$30.00 $14.00
4.8
Rated 4.8 out of 5 stars
4,417 Reviews
Before & after of a model with dry, damaged, dehydrated straight hair and then smooth, hydrated, healthy straight hair. Color Wow Money Masque
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Chris Appleton + Color Wow Money Masque

$45.00 $15.00
4.8
Rated 4.8 out of 5 stars
3,354 Reviews
Dream Coat Supernatural SprayColor Wow Dream Coat Anti-Frizz Spray - Size: 6.7 fl oz
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Dream Coat Supernatural Spray

$30.00 $14.00
4.7
Rated 4.7 out of 5 stars
22,848 Reviews
Extra Strength Dream CoatExtra Strength Dream Coat
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Extra Strength Dream Coat

$32.00 $15.00
4.6
Rated 4.6 out of 5 stars
3,062 Reviews
Snag-Free Pre-Shampoo Detangler For Curly HairSnag-Free Pre-Shampoo Detangler For Curly Hair
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Snag-Free Pre-Shampoo Detangler For Curly Hair

$28.00 $12.00
4.5
Rated 4.5 out of 5 stars
220 Reviews
Shook Mix + Fix Bundling Curly Hair SprayShook Mix + Fix Bundling Curly Hair Spray
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Shook Mix + Fix Bundling Curly Hair Spray

$38.00 $16.00
4.5
Rated 4.5 out of 5 stars
1,627 Reviews
Color Security ShampooColor Security Shampoo
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Color Security Shampoo

$26.00 $11.00
4.8
Rated 4.8 out of 5 stars
6,930 Reviews
Extra Mist-ical Shine SprayExtra Mist-ical Shine Spray
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Extra Mist-ical Shine Spray

$29.00
4.7
Rated 4.7 out of 5 stars
2,454 Reviews
Color Wow Root cover up in all shades stacked (Platinum, Blonde, Dark Blonde, Red, Light Brown, Medium Brown, Dark Brown, and Black) on a white background with a red Allure best of beauty Hall of Fame AwardRoot Cover Up
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Root Cover Up

$34.50
Choose your color
Medium Brown
4.5
Rated 4.5 out of 5 stars
6,673 Reviews
Youth Juice Scalp TreatmentYouth Juice Scalp Treatment
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Youth Juice Scalp Treatment

$46.00
4.8
Rated 4.8 out of 5 stars
503 Reviews
Xtra Large Bombshell VolumizerXtra Large Bombshell Volumizer
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Xtra Large Bombshell Volumizer

$28.00 $12.00
4.3
Rated 4.3 out of 5 stars
16,274 Reviews
Style on Steroids Texture SprayStyle on Steroids Texture Spray
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Style on Steroids Texture Spray

$32.00 $15.00
4.6
Rated 4.6 out of 5 stars
7,977 Reviews
Dream Filter For Picture-Perfect ColorDream Filter For Picture-Perfect Color

Dream Filter For Picture-Perfect Color

$26.00 $12.00
4.6
Rated 4.6 out of 5 stars
5,485 Reviews
Raise the Root Thicken + Lift SprayRaise The Root Thicken and Lift Spray - Size: 5.0 FL OZ
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Raise the Root Thicken + Lift Spray

$26.00 $12.00
4.6
Rated 4.6 out of 5 stars
6,598 Reviews
BIG, Bombshell BundleBIG, Bombshell Bundle
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On sale

BIG, Bombshell Bundle

Current price: $45.00 USD Current price: $45.00 Original price: $54.00 USD
4.7
Rated 4.7 out of 5 stars
385 Reviews
Epic Volume BundleEpic Volume Bundle
On sale

Epic Volume Bundle

Current price: $50.00 USD Current price: $50.00 Original price: $60.00 USD
4.6
Rated 4.6 out of 5 stars
110 Reviews
Big Volume x Bold Hold DuoColor Wow Texas Hold ‘Em Big Hold Hairspray in silver can and Xtra Large Bombshell Volumizer in white bottle, displayed side by side.
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On sale

Big Volume x Bold Hold Duo

Current price: $51.00 USD Current price: $51.00 Original price: $60.00 USD
4.6
Rated 4.6 out of 5 stars
12 Reviews
Dynamic Wash Day DuoDynamic Wash Day Duo
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On sale

Dynamic Wash Day Duo

Current price: $48.00 USD Current price: $48.00 Original price: $57.00 USD
5.0
Rated 5.0 out of 5 stars
3 Reviews

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