How to Treat Dry Hair in Winter: Your Complete Guide to Soft, Hydrated Locks

Winter can be a tough season for your hair. As the temperature drops, the combination of cold outdoor air and dry indoor heating can wreak havoc, leaving your hair feeling brittle, frizzy, and flat. 

If you're dealing with dry hair in winter, you're not alone—many people notice their hair becoming more parched during the colder months. 

But don’t worry! With the right products and routine tweaks, you can keep your hair hydrated, shiny, and full of life all season long.

Let’s explore why your hair gets drier in winter and how you can turn things around with a few key changes.

Why Does Hair Get Drier in Winter?

auburn dry hair close-upIn winter, your hair is exposed to several factors that rob it of moisture.

Here are the main culprits:

  • Cold, Dry Air: Cold weather lacks humidity, and without moisture in the air, your hair doesn’t get the hydration it needs to stay soft and flexible.

  • Indoor Heating: Once you step indoors, things don’t get much better. Dry indoor heat pulls moisture from your hair, leaving it more vulnerable to breakage and frizz.

  • Hats and Scarves: While we love bundling up in cozy winter accessories, wool, cotton or synthetic moisture-wicking materials will absorb moisture out of your hair, making it dry and prone to static and friction, which can even lead to breakage.

These factors combine to leave your hair looking and feeling dry, frizzy, and less manageable. 

So, what’s the solution? Hydration and protection are the key to restoring balance and keeping your hair soft and healthy-looking.

Dry Hair in Winter: 7 Tips for How to Manage It

Here’s how to ensure your hair gets the hydration and care it needs when the temperature drops:

1. Start with a Gentle Cleanse

Winter hair needs extra TLC, so avoid shampoos that strip your hair of its natural oils. Instead, use a sulfate-free shampoo that cleanses without drying. 

color security shampoo and hooked curl shampoo

Color Security Shampoo (for non-curly hair types) and Hooked 100% Clean Shampoo (for curly hair types) are the perfect choice for winter as they remove impurities and build-up from your scalp while leaving your hair feeling refreshed but never stripped.

And unlike typical sulfate-free shampoos, these two produce a super luxurious lather.

2. Hydrate with the Right Conditioner

color security conditioner and cocomotion conditioner

Follow up your cleanse with a rich, hydrating conditioner to restore moisture. Color Security Conditioner and Coco-Motion Conditioner are packed with deep hydration to combat dry hair in winter without leaving your strands greasy or weighed down.

And bonus, they’re both packed with three levels of heat protection.

3. Use a Weekly Hair Mask

color wow money masque

For extra hydration, incorporate a deep conditioning treatment into your routine once a week. 

A hair mask like Money Masque delivers intense moisture to parched strands, helping to repair damage and add shine. Winter is the perfect time to give your hair a little extra love.

A hydrating mask ensures your hair stays soft and smooth despite the drying effects of cold air and indoor heating.

4. Protect with a Leave-In Conditioner

Leave-in conditioners are essential during winter, providing a barrier between your hair and the elements. Our go-to leave-in treatments? 

color wow money mist

Money Mist:

Spritz on damp hair after washing to lock in moisture, detangle, and add lightweight hydration.

It’s perfect for preventing dryness and frizz while keeping your hair sleek and manageable throughout the day.

color wow coconut cocktail

Coconut Cocktail:

Coconut Cocktail turns dry, damaged hair to silk in a single blow dry. Simply dispense one to three pumps through hair, starting one inch below part and through to ends. Do not rinse.

    5. Moisturize + Seal with a Serum / Oil Blend

    color wow pop and lockTo give your hair that final layer of protection and shine, use a super lightweight serum + oil blend like Pop & Lock, which helps lock in moisture, smooth down frizz, and add a healthy-looking, glossy finish. 


    It's especially great for the ends of your hair, which tend to get the driest in winter.

    6. Apply a Scalp Treatment

    color wow youth juice scalp treatment

    When winter weather hits, both your hair and scalp need extra attention. Youth Juice Scalp Treatment is perfect for tackling dry hair in winter while also addressing common winter scalp concerns.

    Packed with ingredients like synthetic collagen and antioxidants like pycnogenol and amla extract, this treatment helps promote an optimal scalp environment.

    7. Don't Forget Your Winter Coat!
    color wow dream coat

    Dream Coat is essential during the dry winter months as it creates a protective barrier against moisture loss, helping to maintain smoothness and shine.

    It effectively controls frizz and static, locking in moisture to prevent brittle, dry hair.

    Extra Tips: How to Keep Hair from Drying out in Winter 

    In addition to your core haircare routine, these quick tips can help prevent dry hair in winter:

    color wow raise the root
    • Avoid Overwashing: Washing your hair too often can strip natural oils, leaving your hair even drier.

      Try to limit shampooing to every few days and rely on products like Raise the Root to add volume between washes.

    • Use Lukewarm Water: While a hot shower sounds amazing in winter, hot water can further dry out your hair. Rinse with lukewarm or cool water to help seal your hair’s cuticles and lock in moisture.

    • Minimize Heat Styling: Winter already stresses your hair, so reduce the use of heat tools like blow dryers, straighteners, and curling irons. When you do use them, always apply a styling product with built-in heat protectant properties (which in our case is every single Color Wow styler!) to prevent damage.

    • Wear a Silk or Satin Scarf Under Hats: Protect your hair from the drying friction of wool hats and scarves by wearing a silk or satin scarf underneath. These materials are gentler on your strands and help retain moisture.

    Dry hair in winter is a common struggle, but with the right routine and products, you can keep your locks looking soft, shiny, and hydrated. 

    Focus on moisturizing formulas, limit heat styling, and protect your hair from the elements to prevent winter dryness. 

    Visit our full range of winter hair products here.

    Not sure where to start on your Color Wow hair journey? Take our 60-second hair quiz to discover the perfect personalized routine for your hair type.


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    Read more hair care tips and tricks on the Color Wow Blog:

  • Why Does My Hair Feel Like Straw?
  • Winter Hair Care: Top Tips & Products
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