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Powered by Proprietary Active Cleansing Technology: Insta-WOW removes up to 95% of sebum (oil) in one use, delivering shampoo-grade results. Powered by Proprietary Active Cleansing Technology: Insta-WOW removes up to 95% of sebum (oil) in one use, delivering shampoo-grade results.

Color Wow Youth Juice Collagen Scalp Treatment bottle with iridescent finish and gold dropper on lavender background. Bold text reads “YOUTH JUICE” with subtext “Clinically-proven to reduce shedding by up to 90%\*.” Below is a black “SHOP NOW” button. Right side features three close-up hairline photos labeled “30 DAYS,” “60 DAYS,” and “90 DAYS,” showing visible hair density improvement over time. Small disclaimer text: “\*Invivo clinical study of 30 volunteers over 28 days.” Color Wow Youth Juice Collagen Scalp Treatment bottle with iridescent finish and gold dropper on lavender background. Bold text reads “YOUTH JUICE” with subtext “Clinically-proven to reduce shedding by up to 90%\*.” Below is a black “SHOP NOW” button. Right side features three close-up hairline photos labeled “30 DAYS,” “60 DAYS,” and “90 DAYS,” showing visible hair density improvement over time. Small disclaimer text: “\*Invivo clinical study of 30 volunteers over 28 days.”

Gray banner with black text in center saying Gray banner with black text in center saying

Color Wow Raise the Root Thicken + Lift Spray <Shop now> Color Wow Raise the Root Thicken + Lift Spray <Shop now>
Color Wow Xtra Large Bombshell Volumizer <Shop now> Color Wow Xtra Large Bombshell Volumizer <Shop now>
Color Wow Dream Cocktail Carb-infused <Shop now> Color Wow Dream Cocktail Carb-infused <Shop now>
Color Wow Style on Steroids Texturizing Spray <Shop now> Color Wow Style on Steroids Texturizing Spray <Shop now>
**Alt text:** Flatlay of several open compacts of Color Wow Root Cover Up powder with included brushes. Bold text above reads: **Alt text:** Flatlay of several open compacts of Color Wow Root Cover Up powder with included brushes. Bold text above reads:

Flat lay of the Color Wow Thicker, Higher, Fuller Travel Kit displayed on a pink background with a palm leaf shadow. Includes shampoo, conditioner, and styling products arranged beside a clear zippered travel pouch. Bold text on the left reads: “BIG HAIR For Big Adventures,” promoting 20% off the travel kit. A black “Shop Now” button appears below the text. An airplane icon with a dotted flight path adds a playful travel theme. Flat lay of the Color Wow Thicker, Higher, Fuller Travel Kit displayed on a pink background with a palm leaf shadow. Includes shampoo, conditioner, and styling products arranged beside a clear zippered travel pouch. Bold text on the left reads: “BIG HAIR For Big Adventures,” promoting 20% off the travel kit. A black “Shop Now” button appears below the text. An airplane icon with a dotted flight path adds a playful travel theme.

Free summer gift. FEE* Limited Edition Color Wow Tote Bag with any purchase $125+. $40 Value. <Shop now> *Does not apply on orders before 7/1/25. Offer limited to one free gift per order. Valid exclusively on colorwowhair.com. While supplies last. Free summer gift. FEE* Limited Edition Color Wow Tote Bag with any purchase $125+. $40 Value. <Shop now> *Does not apply on orders before 7/1/25. Offer limited to one free gift per order. Valid exclusively on colorwowhair.com. While supplies last.

Find your personal WOW Take our hair quiz Get a FREE* full size Color Wow Shampoo With purchase of your routine bundle < START NOW! > Find your personal WOW Take our hair quiz Get a FREE* full size Color Wow Shampoo With purchase of your routine bundle < START NOW! >

Quiz Banner Refresh May 2025

Bold black text on a white background reads: “SHOP BY #HAIRGOALS.” Bold black text on a white background reads: “SHOP BY #HAIRGOALS.”

Model with long, full-bodied, voluminous brunette hair styled in loose waves, wearing a white top with black accents against a soft pink background. Bold black text above reads: “VOLUME.” Model with long, full-bodied, voluminous brunette hair styled in loose waves, wearing a white top with black accents against a soft pink background. Bold black text above reads: “VOLUME.”
Model with ultra-sleek, glossy, dark brown straight hair cascading down one side, posed with hand near chin against a soft lavender background. Bold black text above reads: “SMOOTH.” Model with ultra-sleek, glossy, dark brown straight hair cascading down one side, posed with hand near chin against a soft lavender background. Bold black text above reads: “SMOOTH.”
Model with long, voluminous, defined curls wearing a white button-up shirt against a dark gray background. Bold white text above reads: “CURL.” Model with long, voluminous, defined curls wearing a white button-up shirt against a dark gray background. Bold white text above reads: “CURL.”
Model with voluminous, glossy, golden blonde waves styled in a deep side part, wearing a sleeveless brown top against a pale lavender background. Bold black text above reads: “STRENGTH.” Model with voluminous, glossy, golden blonde waves styled in a deep side part, wearing a sleeveless brown top against a pale lavender background. Bold black text above reads: “STRENGTH.”

"It's no surprise that the brand has won more than 90 major beauty awards over the years, with Dream Coat alone responsible for 25 of those awards leaving women and men the world over saying "wow""

"When it comes to science-backed, innovative hair care, Color Wow reigns."

"It [Color Wow] may be one of the best hair care lines ever created, particularly in the shine-inducing, frizz-thwarting, and volume-boosting domains."

THE INDEPENDENT LOGOHARPER'S BAZAAR LOGOINSTYLE LOGO
The Critical Wow Difference banner with text: We’ve identified over 70 commonly used ingredients that cause brassiness, dulling, and darkening of hair—and banned them all. Every product includes at least 2 levels of heat protection†. Icons with labels: Heat Protection, Cruelty-Free, Color-Safe, Sulfate-Free, Phthalate-Free, Paraben-Free. Small print: †Except Dream Filter, Color Security Shampoo, Hooked Shampoo, Snag-Free, Youth Juice, Insta-Wow and Root Cover Up. Pink background. The Critical Wow Difference banner with text: We’ve identified over 70 commonly used ingredients that cause brassiness, dulling, and darkening of hair—and banned them all. Every product includes at least 2 levels of heat protection†. Icons with labels: Heat Protection, Cruelty-Free, Color-Safe, Sulfate-Free, Phthalate-Free, Paraben-Free. Small print: †Except Dream Filter, Color Security Shampoo, Hooked Shampoo, Snag-Free, Youth Juice, Insta-Wow and Root Cover Up. Pink background.

Color Wow mission statement and ingredients

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