Color
Color

Root Cover Up

Instantly cover grays, touch up highlights, fill in sparse areas

0 REVIEWS
$34.50

Click here to shop the exclusive holiday bundle and get a free WOW Pouch ($15 Value) 🎁

Color: Medium Brown
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Why it's WOW

  • Easy, instant, precise: just press, no mess!
  • Temporary color stays until shampoo’d out (you can swim in it!)
  • Reflective mineral powder for a multi-dimensional, natural look
  • Never stiff, sticky, or waxy like mascaras, crayons and sprays
  • Great value! 6 months to 1 year usage for one compact
  • Our root concealer has no waxes, no dyes, no PPD’s + cruelty-free

1. Apply to dry hair.
2. Load up small end of brush with powder.
3. Use free hand to pull hair flat and taut against head, and press brush down firmly into roots, starting from scalp and working out.
4. Do not use a sweeping motion.
5. Apply more powder as needed.
6. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.

For all hair types, especially for color-treated hair, graying hair and thinning hair

Fast, easy, precise, no-mess hair color mineral powder adheres to hair instantly. Water-resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat, or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional.

SYNTHETIC FLUORPHLOGOPITE, TALC, Mica, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, ZEA MAYS STARCH, PENTAERYTHRITYL TETRAISOSTEARATE, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #711-0

SYNTHETIC FLUORPHLOGOPITE, TALC, Mica, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, ZEA MAYS STARCH, PENTAERYTHRITYL TETRAISOSTEARATE, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #711-0

MICA, TALC, SYNTHETIC FLUORPHLOGOPITE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, TIN OXIDE, DIMETHICONE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 77492 Iron Oxides) FORMULA #708-0

Talc, Synthetic Fluorphlogopite, Mica, Zinc Stearate, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Silica, Aluminum Starch Octenylsuccinate, Pentaerythrityl Tetraisostearate, Ethylhexylglycerin, Zea Mays (Corn) Starch, Phenoxyethanol, Kaolin, Triethoxycaprylylsilane, Potassium Sorbate, Tin Oxide, CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides), CI 77491 (Iron Oxides), CI 77499 (Iron Oxides) FORMULA #710-0

TALC, MICA, SYNTHETIC FLUORPHLOGOPITE, ZINC STEARATE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, SILICA, ALUMINUM STARCH OCTENYLSUCCINATE, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, DIMETHICONE, TIN OXIDE, CI 77491 (Iron Oxides), CI 77499 (Iron Oxides), CI 77492 Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #709-0

SYNTHETIC FLUORPHLOGOPITE, MICA, TALC, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, DIMETHICONE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides) FORMULA #706-0

Mica, TALC, ZINC STEARATE, PENTAERYTHRITYL TETRAISOSTEARATE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, SILICA, SYNTHETIC FLUORPHLOGOPITE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides) FORMULA #704-0

MICA, SYNTHETIC FLUORPHLOGOPITE, TALC, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #705-0

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Cruelty Free

4 ways to use Root Cover Up

How to cover gray roots in 1 step?

Root Cover Up is a 9-time award winner of Allure “Best of Beauty” (2013-2021).

How to touch up blonde roots at home

Cover gray. Before & after of a model with gray roots and then brown roots.  Extend highlights. Before & after of a model with grown-out highlights and then touched-up extended highlights.

Show us your style with #ColorWowHair

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colorwowhair
09/26/24
Say goodbye to greys in a flash! Root Cover Up is your magic wand for a fast, mess-free way to get rid of greys. Just press in, and you’re ready to go + it won’t run off in the ☔️ @mrgilesrobinson used shade Medium Brown 🤎🏆
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colorwowhair
08/23/24
👀 Sparse spots? Thinning hairlines? Greys? Gone, gone and GONE! And it couldn’t be easier. All you need is a few dabs of Root Cover Up for instantly thicker-looking hair. 💡 PRO TIP 💡 Apply with small end of the brush for fuller coverage! @mrgilesrobinson uses shade “Black” 🖤 ✍🏼
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colorwowhair
07/29/24
Is menopause is making your hair thinner or greys more noticeable 👀 Grab our Root Cover Up powder to fill in sparse areas and hide greys instantly!! We designed this so you can effortlessly regain your confidence and a fuller looking hair in seconds without any mess ✨🎨🖌️
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colorwowhair
07/13/24
Quick fix for thinning & it’s waterproof 🤯 🏊‍♀️ There’s only one product it could be… Root Cover Up 🖌️
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colorwowhair
07/03/24
A root cover up you can swim in 🤯 Never before has there been a temporary root touch up this precise - that blends seamlessly with every hair colour, doesn’t wet the hair when applied, reflects like natural hair and doesn’t transfer, run or smudge. You can even swim in it because our Root Cover Up won’t budge until you shampoo it off. i So whether you’re diving into the deep end or sweating it out on the tennis courts,you’re covered. 🏊‍♀️ 🎾
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colorwowhair
06/21/24
This Root Cover Up is in a league of its own!! Don’t just take our word for it 🖌️🎨 🌟 NOTHING SHORT OF OUTSTANDING I was super sceptical about this product however, quickly found after the first use... It is OUTSTANDING! This is a great way to cover grays before I can get back to the salon. My new favorite. - SUSAN S 🌟
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colorwowhair
06/01/24
Overgrown roots got you feeling like 😩 We’ve got the solution!!! Root Cover Up is the master of disguise + it does all of this ⬇️ ✔️Effortless, mess-free application ✔️Waterproof, sweat-proof, transfer-proof ✔️Won’t smudge or run ✔️Temporary color stays until shampooed out ✔️Multidimensional color looks totally natural 👱🏻‍♀️shade used: Platinum Blonde
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colorwowhair
05/24/24
We’ve got you covered 🖌️ If your worrying about your roots, greys or sparse areas you need Root Cover Up!! Our easy, instant root concealer gives a natural reflective finish + it stays until your next shampoo ( you can even swim in it ) 💦 With 8 different shades & each compact lasting 6 months - 1 year, you can step out with confidence!! @mrgilesrobinson uses shade medium brown 🤎
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colorwowhair
04/21/24
Ever wished to eliminate roots in seconds ⏰ Our multi dimensional Root Cover Up formula, seamlessly camouflages roots in a few simple taps!! We suggest loading up the small end of the brush & pushing it into the hair for the best results 🖌️
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colorwowhair
04/05/24
Gray hairs, meet your match! 🎨 Root Cover Up, is all about reclaiming your color confidence! Say goodbye to grays in seconds! Our game-changing formula effortlessly camouflages roots + it lasts until your next shampoo 💦
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colorwowhair
01/23/24
Sick of having to live with grey roots in between color appts? 🙄 We’ve gotchu! Watch this! 👆 No mess, precise and easy application, lasts through your next shampoo ✔️✔️✔️
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colorwowhair
11/14/23
DIY blonde highlights so your color looks perfect between appts! No dyes, not sticky. Precise application that lasts until you shampoo!
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colorwowhair
11/04/23
Cover grey roots in seconds with Root acoger Up! Lasts until your next shampoo, won’t melt off with sweat or rain! @mrgilesrobinson
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colorwowhair
10/23/23
Grey roots?! Not me! Root Cover Up to the rescue! 🦸‍♂️ No mess, last until your next shampoo!
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colorwowhair
10/06/23
Fastest hack to cover grays between color appts! 🖕 Root Cover Up for the win! *Easy, instant, precise: just press, no mess! *Temporary color stays until shampoo’d out (you can swim in it!) *Reflective mineral powder for a multi-dimensional, natural look *Never stiff, sticky, or waxy like mascaras, crayons and sprays *Great value! 6 months to 1 year usage for one compact *No waxes, no dyes, no PPD’s + cruelty-free
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colorwowhair
09/21/23
Fill in your highlights between appts in seconds! No dyes, no ammonia. Lasts until your next shampoo…even if you swim! Check out these results using Root Cover Up! 👆
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colorwowhair
08/15/23
The hack we never knew we needed! Fill in the sparse areas of your part(s) with a tail comb to make it look natural and full! Thanks @kendalldorsey1 🙌🏼 @kendalldorsey1 working on beautiful @likeagiraffee 😍
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colorwowhair
08/11/23
Who’s got greys?? Not over here! 🙅‍♀️ Cover your roots in seconds! No mess, no transfer, super precise (won’t get all over your scalp like sprays! 🤢) Lasts until your next shampoo…you can even swim in it!
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colorwowhair
07/25/23
Wishing we could erase away all our troubles like Root Cover Up 🎨🤪 🎥 @siannisefudge @josephmaine
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colorwowhair
07/19/23
Money piece is 3 seconds! 🤯 All you need is Root Cover up in Platinum @mrgilesrobinson
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colorwowhair
07/03/23
So satisfying! Covering greys in 10 secs with our OG Root Cover Up…yes pls! 😍 @mrgilesrobinson
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colorwowhair
05/10/23
Are you as shook by this as we are?! 🤯 If you have thinning hair or know someone that does…check out these results using Root Cover Up! 🔥🔥🔥 @mrgilesrobinson
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colorwowhair
04/28/23
At Color Wow, it’s our mission to find solutions to women’s most frustrating hair problems 🏆 Meet Root Cover Up: a high performance, color-matched powder (comes in eight shades!) with near-magical powers that’s your new styling must-have. This do-it-all, stick-to-it powder is a fast fix for getting rid of roots & imperfections 🤩 🎥 @mrgilesrobinson using shade Platinum Blonde
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colorwowhair
04/10/23
Buh bye grays, see ya..never!!✌🏼What makes this root cover up WOW? 💫Stays until shampoo’d out (you can swim in it!) 💫No waxes, no dyes, no PPD’s + cruelty-free 💫 Unlike sprays and markers, our reflective mineral powder creates a multi-dimensional, natural look 💫 Easy, instant, precise: just press, no mess. Can even fill in highlights! 💫Never stiff, sticky, or waxy like mascaras, crayons and sprays #colorwowhair #grayhair #professionalhaircare #hairhacks
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colorwowhair
03/15/23
Come behind the scenes with @chrisappleton1 📸 Here’s why Chris loves Root Cover Up 📣 • Camouflages grey’s • Fills sparse area’s in hairline • Stays put until your next shampoo • Adds color instantly • Reflective natural finish • No mess Root Cover Up is perfect to take on-the-go, packaged in a handy mirrored compact to ensure a fuss free top up at all times ✍🏼
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colorwowhair
03/05/23
How to use Root Cover Up like a PRO 🧐 • Apply to dry hair - Load up small end of the brush with powder 🪄 • Use your free hand to pull hair flat/taut against head and press brush down FIRMLY into roots, starting from scalp 🎨 • Do not use sweeping / brushing motion. Apply more powder as needed 💯 Let us know how you get on ❕
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colorwowhair
02/15/23
Revive your roots 🖌️ Meet Root Cover Up, our precision mineral powder is designed to camouflage the appearance of roots, and emerging greys in an instant. The lightweight powder contains reflective particles which blend seamlessly with existing hair colors to create a natural finish 🎨 8 smudge proof shades to choose from 👇🏼 • Black • Dark Brown • Medium Brown • Light Brown • Dark Blonde • Blonde • Red • Platinum Which color do you need 🤨
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colorwowhair
12/02/22
Camouflage the appearance of roots, and emerging greys in an instant 🫣 Root Cover Up settles over your strands with a never stiff, sticky or waxy finish + it’s water resistant so will last until your next shampoo 🤩 @mrgilesrobinson using shade Medium Brown 🪄
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colorwowhair
11/24/22
Quick color fix 🖌 Are your roots driving you crazy? Can’t see your stylist for a few more weeks? We have a fast, easy, precise no-mess solution 🥳 Root Cover Up mineral powder adheres to hair instantly!! Create highlights, fill in your hairline & hide greys until your next shampoo with our portable palette 🎨 🎥 @mel_pellegrini using shade Platinum Blonde 👱🏼‍♀️
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mrgilesrobinson
11/22/22
Check out this instant hairline fix using colorwowhair #rootcoverup in medium brown! #quickfix #hairhack #instahair
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colorwowhair
11/19/22
The most convenient ways to maintain your hair colour between salon visits 🎨 Root Cover Up takes the stress of unwanted roots away and masters the art of masking root growth in an instant ✔️ Cover greys, create highlights & hide cracks in your hairline! Available in 8 multi dimensional shades, let us know if you need help finding your color in the comments below 👇🏼 🎥 @theashleymethod
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colorwowhair
11/02/22
Has your color grown out? Can’t see your stylist for another few weeks? 🎨 Expertly conceal your roots with Root Cover Up. Our lightweight powder avoids any heavy build-up, allowing you to extend the luminosity of your color for longer!! 🎥 @joannawindrammua using shade Platinum Blonde 👱🏼‍♀️
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colorwowhair
09/12/22
Here’s an instant hair hack 🎨 Our award winning Root Coved Up powder covers roots, greys + perfectly thickens hairlines 🥳 A must have because your hairdresser cannot fit in your handbag, but Root Cover Up Can 😜 🎥 @mrgilesrobinson - Shade Platinum Blonde 👱🏼‍♀️
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colorwowhair
09/06/22
Instant hair color hack… Here’s @chrisappleton1 secret 🔐 Root Cover Up, save these facts‼️ • Sweat Proof • Water Resistant • Lasts until your next shampoo • Non sticky or waxy Our unique reflective mineral powder gives a multi-dimensional, natural look with precise application ✍🏼 Available in 8 shades, which color would you go for? 🎨
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colorwowhair
07/22/22
Just like magic! 🪄Watch @mrgilesrobinson create instant highlights using Root Cover Up in platinum. This temporary color stays until shampoo’d out (you can swim in it!) Available in 8 different colors! Try it out and make sure to tag us! 🤩
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#colorwow
Hairline hack using colorwowhair Root Cover Up in Dark Brown 🙋🏻‍♀️ #hairhack #haircolor #hairtransformation #colorwow #hairstylist #haircolorist
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#colorwowrootcoverup
Hey everyone !❤️ So over the next few weeks I will be doing more #colorwow videos and tutorials for everyone to follow whilst we’re at home. My first post is all things COLOUR 🎨 Pleasseeee don’t go buying that box dye for £2.99 ColorWow is here to SAVE YOUR LIFE over the next few weeks, wether its roots, highlights or even eyebrow touch ups 🙌🏻🙌🏻 Our award winning MINERAL POWDER is the first root touch up EVER and first #ColorWow product launched ✅waterproof ✅flake free ✅cruelty free ✅comes in all shades from platinum, red, brown to black!! ✅not waxy This is the only thing you should be using whilst you can’t get to your colour appointment. Please remember all the hard work and effort us as stylists have put into your hair and the time money you have spend in the salon chair... please don’t throw it all away for a £2.99 box colour from the shop! 😩 Take care and see you in my next post 💖💖 https://www.colorwowhair.com/uk #colorwow #colorwowhair #colorwowhaircare #colorwowcult #colorwowhairgiftedme #colorwowme #colorwowrootcoverup #mineralpowder #colorwowrootcoverup #hairstyles #hair #roots colorwowhair colorwowhair colorwowhair
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colorwowhair
07/08/22
We blinked and the roots were gone 😱 @mrgilesrobinson using Root Cover Up in shade Dark Brown. Easy, instant, no mess touch up 👌🏼 8 incredible mineral powder shades, with 6 months - 1 year of usage 🥳 Need help choosing your shade? Let us know below 🥰
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colorwowhair
05/30/22
Root Cover Up Magic! ✨ For those of you that ask if it’s sweat proof, waterproof etc….watch this! 💕 @mrgilesrobinson
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colorwowhair
06/30/21
“Root Cover Up is pure magic with endless uses. It’s something I always keep in my kit.” @josephmaine 💫 #hair #hairtips #beautytips #greyhair #hairroots #professionalhairstylist #brunettehair #hairtipsandtricks
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C
colorwowhair
01/14/21
Hair so glossy you need 😎! Want this kind of sparkling, glossy hair? You only need 2 products... . Start with Dream Coat Supernatural Spray. Dream Coat is our #1 Bestseller and I’m sure you can see why! It is famous for creating “glass-Hair” and is unrivaled in its ability to block humidity! Apply to damp hair and fully saturate. Then blow dry using tension to active! . Step 2: Spray on Extra Mist-ical Shine Spray for hair that sparkles like 💎 💎 💎! @chrisappleton1 says it’s literally “like diamonds in a can! . Hair by @anais_hairstyle 😍😍😍
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colorwowhair
06/19/19
Save under: Summer style inspo 🖤 Her braids be poppin!! 🖤 @carlyxhair using #colorwowhair root cover up on @arielwinter 😍 Pro Tip: This creates thicker, fuller looking braids 😍 🔑 once you finish the braid, lightly pull out each section of the braid to expand and make it fuller! #carlyxhair #arielwinter #braid #braidseason
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Frequently Asked Questions

How to use Color Wow Root Cover Up

Load up the small end of the brush with powder, hold your hair flat down to your head and press. Think of a stippling/stenciling motion rather than a brushing. Repeat until the area is completely covered.

How does Root Cover Up work?

It uses a positively charged mineral blend powder that attaches to your negatively charged hair. Once applied, it is sweat-proof, rain-proof and swim-proof.

How long does Color Wow Root Cover Up last?

Until your next shampoo. It washes out completely with shampoo.

How often should you touch up your roots?

When applying permanent color, we recommend every 4-6 weeks. 

For RCU we recommend every time you start to see your grey or root regrowth coming through. It’s safe to use every time you wash. 

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