Root Cover Up

Root Cover Up

Instantly cover grays, touch up highlights, fill in sparse areas

$34.50

Click here to shop the exclusive holiday bundle and get a free WOW Pouch ($15 Value) 🎁

Color: Medium Brown

Why it's WOW

  • Easy, instant, precise: just press, no mess!
  • Temporary color stays until shampoo’d out (you can swim in it!)
  • Reflective mineral powder for a multi-dimensional, natural look
  • Never stiff, sticky, or waxy like mascaras, crayons and sprays
  • Great value! 6 months to 1 year usage for one compact

  • Our root concealer has no waxes, no dyes, no PPD’s + cruelty-free

1. Apply to dry hair.
2. Load up small end of brush with powder.
3. Use free hand to pull hair flat and taut against head, and press brush down firmly into roots, starting from scalp and working out.
4. Do not use a sweeping motion.
5. Apply more powder as needed.
6. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.

For all hair types, especially for color-treated hair, graying hair and thinning hair

Fast, easy, precise, no-mess hair color mineral powder adheres to hair instantly. Water-resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat, or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional.

SYNTHETIC FLUORPHLOGOPITE, TALC, Mica, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, ZEA MAYS STARCH, PENTAERYTHRITYL TETRAISOSTEARATE, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #711-0

SYNTHETIC FLUORPHLOGOPITE, TALC, Mica, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, ZEA MAYS STARCH, PENTAERYTHRITYL TETRAISOSTEARATE, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #711-0

MICA, TALC, SYNTHETIC FLUORPHLOGOPITE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, TIN OXIDE, DIMETHICONE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 77492 Iron Oxides) FORMULA #708-0

Talc, Synthetic Fluorphlogopite, Mica, Zinc Stearate, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Silica, Aluminum Starch Octenylsuccinate, Pentaerythrityl Tetraisostearate, Ethylhexylglycerin, Zea Mays (Corn) Starch, Phenoxyethanol, Kaolin, Triethoxycaprylylsilane, Potassium Sorbate, Tin Oxide, CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides), CI 77491 (Iron Oxides), CI 77499 (Iron Oxides) FORMULA #710-0

TALC, MICA, SYNTHETIC FLUORPHLOGOPITE, ZINC STEARATE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, SILICA, ALUMINUM STARCH OCTENYLSUCCINATE, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, DIMETHICONE, TIN OXIDE, CI 77491 (Iron Oxides), CI 77499 (Iron Oxides), CI 77492 Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #709-0

SYNTHETIC FLUORPHLOGOPITE, MICA, TALC, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, DIMETHICONE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides) FORMULA #706-0

Mica, TALC, ZINC STEARATE, PENTAERYTHRITYL TETRAISOSTEARATE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, SILICA, SYNTHETIC FLUORPHLOGOPITE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides) FORMULA #704-0

MICA, SYNTHETIC FLUORPHLOGOPITE, TALC, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #705-0

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Cruelty Free

4 ways to use Root Cover Up

How to cover gray roots in 1 step?

Root Cover Up is a 9-time award winner of Allure “Best of Beauty” (2013-2021).

How to touch up blonde roots at home

Cover gray. Before & after of a model with gray roots and then brown roots. Extend highlights. Before & after of a model with grown-out highlights and then touched-up extended highlights.

Show us your style with #ColorWowHair

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Frequently Asked Questions

How to use Color Wow Root Cover Up

Load up the small end of the brush with powder, hold your hair flat down to your head and press. Think of a stippling/stenciling motion rather than a brushing. Repeat until the area is completely covered.

How does Root Cover Up work?

It uses a positively charged mineral blend powder that attaches to your negatively charged hair. Once applied, it is sweat-proof, rain-proof and swim-proof.

How long does Color Wow Root Cover Up last?

Until your next shampoo. It washes out completely with shampoo.

How often should you touch up your roots?

When applying permanent color, we recommend every 4-6 weeks. 

For RCU we recommend every time you start to see your grey or root regrowth coming through. It’s safe to use every time you wash.