Styling
Brassy

Color Control Purple Toning + Styling Foam

Instantly rids blonde & gray hair of brassy tones; no mess; no crunch, no stiffness, no stickiness

$24.00

Why it's WOW

  • Lavender-tinted foam neutralizes yellow and brassy tones instantly
  • No-mess alternative to purple shampoo (use on wet or dry hair)
  • Never sticky, stiff or crunchy for shiny, bouncy, supple results

1. Use after shampooing and conditioning.
2. Do not apply to soaking-wet hair. The brassier your color, the drier your hair should be when applied.
3. Shake can well, then invert to dispense foam into palm.
4. Apply directly to brassy areas or all over hair.
5. Leave in and style as usual.

Fair/light color shades (blonde, gray, white, highlights); for all hair types and textures

Color Control Toning & Styling Foam is a light-lavender-tinted foam that instantly helps neutralize brassy tones and helps rid fair hair shades (blonde, grey, white) of unwanted yellow-y tones. 

Unlike dark purple shampoos that leave inky stains and are massaged into your scalp, this foam is a cleaner, easier, healthier option to keep blonde hair looking crisp and bright. 

A quantum leap from sticky, old-fashioned mousse that make your hair stiff and crispy, this “smart foam” uses “rosins” (a natural, rubber-like substance derived from trees) and not typical “resins” (stiff, acrylic polymers) to give your hair soft, flexible texture to make styling easier and protect against breakage.

WATER/AQUA/EAU, VP/VA COPOLYMER, ISOBUTANE, PROPANE, COCAMIDOPROPYL BETAINE, PEG-40 HYDROGENATED CASTOR OIL, METHYL HYDROGENATED ROSINATE, PARFUM/FRAGRANCE, BENZALKONIUM CHLORIDE, DIAZOLIDINYL UREA, PANTHENOL, AMODIMETHICONE, MYRISTAMIDOPROPYL PG-DIMONIUM CHLORIDE PHOSPHATE, TRIDECETH-12, CETRIMONIUM CHLORIDE, IODOPROPYNYL BUTYLCARBAMATE, PPG-5-CETETH-20, LINALOOL, HEXYL CINNAMAL, CI 60730 (D&C VIOLET 2). F#502-3

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Heat Protection
Alcohol Free
Paraben Free
Sulfate Free
Cruelty Free
Vegan

Chris Appleton’s brassy hair hack

How to Turn Blonde Hair Icy

Get Rid Of Brass Without Toner

Us vs. Them: A friendlier, easier way to get rid of brass. Color Control Toning + Styling Foam Mess-free, lightly-tinted foam Leaves color bright, sparkly + brass-free – no dingy color Alcohol-free + non-drying Saves time! Leave-in foam tones as well as styles, adding back elasticity + bouncy volume Purple Shampoos Messy, inky dyes stain everything Can leave behind dulling purple or gray tint May be super drying, especially for bleached, porous hair Time-consuming in-shower process

Show us your style with #ColorWowHair

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FREQUENTLY ASKED QUESTIONS

How to use Color Control Purple Toning + Styling Foam

1. Use after shampooing and conditioning.

2. Do not apply to soaking-wet hair. The brassier your color, the drier your hair should be when applied.

3. Shake can well, then invert to dispense foam into palm.

4. Apply directly to brassy areas or all over hair.

5. Comb or brush through to distribute evenly.

5. Leave in and style as usual.

Can you apply Color Control Purple Toning + Styling Foam to dry hair?

Yes, for a more enhanced tone. Start on damp hair first to gauge the product.

How often should you apply this product?

You should apply this product every time you shampoo or whenever you see more brassy tones.

Can you use this product on naturally gray hair?

Yes, it helps reduce yellow and brassy tones leaving hair looking brighter.

How is this product different from a purple shampoo?

This product is not loaded with purple dye that makes a mess in your shower.

Is Color Control Purple Toning + Styling Foam cruelty-free and vegan?

Yes.

Is Color Control Purple Toning + Styling Foam sulfate-free?

Yes.

Is Color Control Purple Toning + Styling Foam a heat protectant?

Yes.

How much of this product should you use?

Start with a small handful and apply more as needed.

Can you use Color Control Purple Toning + Styling Foam on extensions?

All Color Wow products are safe for extensions. But always consult your stylist on which products are best to use with your specific type of extensions.

Can you use this product in conjunction with other products?

Yes, you can.

What does Color Control Purple Toning + Styling Foam smell like?

It has a low concentration of fragrance - it smells fresh and clean.