Root Cover Up
Root Cover Up Color Wow Root cover up in all shades stacked (Platinum, Blonde, Dark Blonde, Red, Light Brown, Medium Brown, Dark Brown, and Black) on a white background with a red Allure best of beauty Hall of Fame Award Root Cover Up Root Cover Up Root Cover Up Root Cover Up Root Cover Up Root Cover Up Root Cover Up Root Cover Up Cover gray. Before & after of a model with gray roots and then brown roots. Extend highlights. Before & after of a model with grown-out highlights and then touched-up extended highlights. Root Cover Up Five stars. Best product on the market to cover grays. “Very easy to apply and does not leave a mess or stain pillows etc. I actually jumped in the pool after applying the product and the color stayed on. For me it stays put until I shampoo my hair. Love it!!!” - Meloni G. Root Cover Up Root Cover Up Root Cover Up

Root Cover Up

Instantly cover grays, touch up highlights, fill in sparse areas

4.5
Rated 4.5 out of 5 stars
6,757 Reviews
$34.50
Color: Medium Brown

Why it's WOW

  • Easy, instant, precise: just press, no mess!
  • Temporary color stays until shampoo’d out (you can swim in it!)
  • Reflective mineral powder for a multi-dimensional, natural look
  • Never stiff, sticky, or waxy like mascaras, crayons and sprays
  • Great value! 6 months to 1 year usage for one compact

  • Our root concealer has no waxes, no dyes, no PPD’s + cruelty-free

Fast, easy, precise, no-mess hair color mineral powder adheres to hair instantly. Water-resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat, or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional.

MICA, TALC, SYNTHETIC FLUORPHLOGOPITE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TIN OXIDE, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 19140 (Yellow 5 Lake) FORMULA #707-0

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Frequently Asked Questions

Pair it with

How to Use 
Root Cover Up

Ensure hair is dry before application. Load the small end of the brush with powder.

Pull hair flat and taut, then firmly press the brush down into the roots, starting from the scalp and working outwards. Apply more powder as needed, avoiding a sweeping motion.

Lightly dust off any excess powder with the wide end of the brush. To extend highlights, use the side edge of the small brush.

Frequently Asked Questions

How to use Color Wow Root Cover Up

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Load up the small end of the brush with powder, hold your hair flat down to your head and press. Think of a stippling/stenciling motion rather than a brushing. Repeat until the area is completely covered.

How does Root Cover Up work?

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It uses a positively charged mineral blend powder that attaches to your negatively charged hair. Once applied, it is sweat-proof, rain-proof and swim-proof.

Is Color Wow Root Cover Up safe?

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Yes! Root Cover Up is free of dyes, waxes, and parabens, making it safe for all hair types.

How long does Color Wow Root Cover Up last?

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Until your next shampoo. It washes out completely with shampoo.

How often should you touch up your roots?

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When applying permanent color, we recommend every 4-6 weeks. 

For RCU we recommend every time you start to see your grey or root regrowth coming through. It’s safe to use every time you wash. 

4.5
Rated 4.5 out of 5 stars
Based on 6,757 reviews
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6,757 reviews
  • Melodie
    I recommend this product
    Rated 5 out of 5 stars
    3 days ago
    5 Stars

    Even though there are many root cover-up products out there, I use color well root cover-up in medium brown to cover the grays until my next hair service. Makes me feel good about myself and it's so easy to use. It's failproof.

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  • Marsha
    I recommend this product
    Rated 5 out of 5 stars
    3 days ago
    5 Stars

    The color is perfect & ordering was easy!

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  • sharon D.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 days ago
    Great

    The product arrived quickly and works well.

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  • Laura F. H.
    Verified Buyer
    I recommend this product
    Hair Concern Gray Roots, Brassy Hair
    Hair Type Wavy
    Rated 5 out of 5 stars
    4 days ago
    Pleasantly surprised

    I’m 40 and suddenly have a lot more gray hair. I don’t want to be dying my hair every other month, so I tried this and couldn’t believe how well it blended in with the rest of my hair while still covering grays. I usually wash my hair every 3 days and it stays out that whole time. Definitely a new fan!

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  • Jodi S.
    Verified Buyer
    I recommend this product
    Hair Concern Color-care, Dry, Dehydrated Hair, Frizzy Hair
    Hair Type Fine, Curly, Wavy, Thin
    My Results Less Frizz, Bouncy Hair, Visible Difference, Defined Curl/Wave Pattern, Soft Touchable Hair
    Rated 5 out of 5 stars
    5 days ago
    Didnt use yet

    no use

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