Styling
Volume

Raise the Root Thicken + Lift Spray

All-day root lift + volume, never sticky or stiff, heat protection

4.5
Rated 4.5 out of 5 stars
6,441 Reviews
$24.00

Why it's WOW

  • Delivers major root lift without feeling stiff or sticky
  • Contains proprietary elastomers that form a “spring” at the roots
  • Root lifter that can be used on wet or dry hair
  • Non-yellowing; Never sticky or stiff for bouncy, natural styles

1. Spray onto damp or dry hair, concentrating at the roots.
2. Style as desired.
3. Hit with blow-dryer heat for lasting results.

For all hair types; ideal for fine, flat, thin hair

Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant lift and volume that lasts. 

There’s no stiff, sticky or crunchy feel like hairspray. Your hair looks and feels naturally full, big and bouncy. This formula won’t dull or darken color.

ALCOHOL DENAT., WATER/AQUA/EAU, VP, VP/VA COPOLYMER, PANTHENOL, PEG-75 LANOLIN, VP/METHACRYLAMIDE/VINYL IMIDAZOLE COPOLYMER, FRAGRANCE/PARFUM, PROPYLENE GLYCOL, HYDROLYZED KERATIN, POTASSIUM BENZOATE, POTASSIUM SORBATE, PHENOXYETHANOL, CITRIC ACID, LINALOOL, HEXYL CINNAMAL, CITRONELLOL. F#303-3

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Heat Protection
Paraben Free
Sulfate Free
Cruelty Free
Gluten Free

How to boost volume on dry hair

JAW-DROPPING 30 SECOND VOLUME HACK

Quote

Obsessed.
I absolutely love this! I have such fine hair and have tried so many products, nothing else has worked like this, I've been telling anyone that will listen to get it!!

Bree A.
Verified Buyer

Raise the Root Put to the test

This root volume hack went viral!

You may also like

Frequently Asked Questions

What does a root lifter do?

+

It is a product that raises and supports hair strands at the roots, so that instead of laying flat against your head, strands stand up and away which creates the look of volume.

Is a root lifter the same as a mousse?

+

Mousses are designed for overall fullness and volume throughout your hair, while root lifting products focus specifically on creating height and lift by holding hair up and away from your head.

Mousse is also very foamy for dispersed application where a root lifter is a targeted liquid spray.

How to use Color Wow Raise The Root

+

1. Spray onto damp or dry hair, concentrating at the roots.

2. Style as desired using heat from a blow dryer.

Is Raise the Root a styling product or a hairspray?

+

Raise The Root creates all-day lift, body and volume and has holding properties.

So it is technically a hairspray that provides styling benefits:

> Keeps hair flexible and manageable

> Formulated with three lightweight “elastimers” that keep hair pliable and soft – never sticky, brittle or rigid

> Proprietary vinyl polymer complex forms a supportive "spring" around each hair, creating volume and instant lift

> Contains crystal clear styling polymers that won’t yellow or darken hair

Can I continue to use Color Control Toning Foam in combination with Raise the Root to manage flyaways?

+

Absolutely, you can definitely use Color Control Toning Foam first and then use Raise the Root.

Is Color Wow Raise the Root a heat protectant?

+

Yes, Raise the Root offers three kinds of heat protection.

For more information on the heat protection in our products, visit our round-up of Color Wow heat protectants.

Is Color Wow Raise the Root safe for extensions?

+

Yes. All Color Wow products are safe for extensions. But always consult your stylist on which products are best to use with your specific type of extensions.

4.5
Rated 4.5 out of 5 stars
Based on 6,441 reviews
6,441 reviews
  • Rebecca M.
    Verified Buyer
    I recommend this product
    Hair Concern Dullness, Frizzy Hair
    Hair Type Fine, Thin
    My Results Stronger Hair, Less Frizz, Less Breakage, Smoother Hair, Visible Difference
    Rated 5 out of 5 stars
    2 days ago
    Works Great!

    Raise the Root Thicken + Lift Spray is the best product I've found to do what I want it to do!

  • Ronnda M.
    Verified Buyer
    I recommend this product
    Hair Concern Damaged Hair or Breakage, Color-care, Hard Water, Gray Roots
    Hair Type Curly, Fine
    My Results Bouncy Hair, Cleaner, Fresher Hair, Stronger Hair
    Rated 5 out of 5 stars
    2 days ago
    This spray is so good

    Makes your hair and face come to life

  • Sharon
    I recommend this product
    Rated 5 out of 5 stars
    2 days ago
    5 Stars

    Made my hair look much fuller at the roots.

  • Jackie B.
    Verified Buyer
    I recommend this product
    Hair Concern Brassy Hair, Color-care, Damaged Hair or Breakage
    Hair Type Highly Textured, Fine
    My Results Visible Difference, Bouncy Hair, Less Frizz
    Rated 5 out of 5 stars
    2 days ago
    Amazing

    I love this product. Used with other Color Wow volume treatments, I get big hair that stays all day.

  • Regina N.
    Verified Buyer
    I recommend this product
    Hair Concern Color-care, Fine, Flat Hair, Gray Roots, Thinning Hair
    Hair Type Fine, Thin, Straight
    My Results Bouncy Hair, Visible Difference, Soft Touchable Hair, Stronger Hair, Shinier Hair
    Rated 5 out of 5 stars
    3 days ago
    Wow! Is right!

    Love this product.made a big difference in the texture and fullness of my hair. Definitely made it look and feel thicker for this thinning gray roots hair!