Treatment
Brassy

Dream Filter For Picture-Perfect Color

Hard water detox removes color-distorting minerals in 3 minutes for brighter, shinier, silkier hair

4.6
Rated 4.6 out of 5 stars
5,498 Reviews
$26.00

Why it's WOW

  • Fastest, easiest 3-minute hair detox
  • Removes minerals that dull, darken and distort color, and coarsen texture
  • Dramatically improves texture compromised by hard water residues

Pair it with

1. Apply to dry hair before shampooing.
2. Spray evenly to saturate hair thoroughly.
3. Wait one to three minutes before shampooing.
4. For best results, follow with Color Wow Color Security Shampoo and Conditioner (both sold separately).


IMPORTANT: Do NOT use immediately after coloring your hair. Wait at least 5-7 shampoos.

For all hair types, especially color-treated and fair shades (blonde, white, gray)

No heat, no cap, no messy mixing! Ground-breaking pre-shampoo spray combines two molecular filters and two polymeric filters to work like a magnet. 

Safe, non-harsh, non-stripping formula gently extracts calcium, magnesium, copper, iron, manganese, aluminum and chlorine deposits that build up in your hair from hard water, well water and pool water in under 3 minutes.

AQUA, PROPANEDIOL, SODIUM ITACONATE, COCOAMIDOPROPYL HYDROXYSULTAINE, GLYCERIN, PHENOXYETHANOL, TETRASODIUM GLUTAMATE DIACETATE, SODIUM POLYSTYRENE SULFONATE, SODIUM PHYTATE, ETHYLHEXYLGLYCERIN, CITRIC ACID. F#308-2

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Sulfate Free
Cruelty Free
Gluten Free
Vegan
Paraben-free icon

Watch what comes off of her hair

THE GROSS TRUTH ABOUT HARD WATER BUILD-UP

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A Must Have for Hard Water.
I can't shampoo without using this product first! I have blonde extensions and they tend to turn orange due to my hard water situation. I've tried everything and this is the only product that prevents my blonde from turning brassy. I'm on my 4th bottle- the large size.

Gabrielle M.
Verified Buyer

The science behind Dream Filter with Dr. Joe

Before & after of a model with brassy blonde hair and then bright, brass-free, toned blonde hair.

FREQUENTLY ASKED QUESTIONS

How to use Color Wow Dream Filter

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  1. Apply to dry hair before shampooing.
  2. Spray evenly to saturate hair thoroughly.
  3. Wait one to three minutes before shampooing.
  4. For best results, follow with Color Wow Color Security Shampoo and Conditioner (both sold separately).

IMPORTANT: Do NOT use immediately after coloring your hair. Wait at least 5-7 shampoos.

How often should you use Color Wow Dream Filter?

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Every 9 shampoos. If you are a swimmer, then every 3 shampoos. Always use before bleaching, highlighting or coloring hair.

Does Color Wow Dream Filter work?

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Dream Filter contains two molecular filters and two polymeric filters that effectively encapsulate metals and minerals in your hair (including manganese, iron, calcium, magnesium, chlorine and others typically found in tap water and well water) so that when you rinse your hair, these minerals are removed.

Is Dream Filter cruelty-free?

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Yes.

Is Dream Filter vegan?

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Yes. 

Can I use Dream Filter on extensions?

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All Color Wow products are safe for extensions. But always consult your stylist on which products are best to use with your specific type of extensions.

If you color your extensions, IMPORTANT: Do NOT use immediately after coloring your hair. Wait at least 5-7 shampoos.

Can I use Dream Filter as a replacement to toning shampoo? 

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Yes, if the yellow is coming from your water, Dream Filter will help eliminate that from your hair so in some cases you won't need your toning/purple shampoo.

Does Dream Filter work on uncolored hair?

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Yes, uncolored hair can look dark, dull or off-color due to mineral deposits from your water source and environmental pollutants. Uncolored hair can also feel stiff and rough from minerals.

Dream Filter removes minerals, leaving uncolored hair looking brighter and feeling silkier.

4.6
Rated 4.6 out of 5 stars
Based on 5,498 reviews
5,498 reviews
  • Judy G.
    Verified Buyer
    I recommend this product
    Hair Concern Fine, Flat Hair, Scalp Health, Thin Hair, Brassy Hair
    Hair Type Fine, Thin
    My Results Visible Difference, Cleaner, Fresher Hair
    Rated 4 out of 5 stars
    21 hours ago
    Dream Filter

    Easy to apply and has a good effect!

  • Carol K.
    Verified Buyer
    I recommend this product
    Hair Concern Brassy Hair, Damaged Hair or Breakage, Gray Roots
    Hair Type Wavy
    My Results Bouncy Hair, Less Frizz, Stronger Hair
    Rated 5 out of 5 stars
    2 days ago
    Good product

    Works as descibed

  • Makayla T.
    Verified Buyer
    I recommend this product
    Hair Concern Color-care, Brassy Hair, Dry, Dehydrated Hair, Damaged Hair or Breakage, Frizzy Hair
    Hair Type Fine
    My Results Visible Difference, Less Frizz, Cleaner, Fresher Hair, Less Breakage, Stronger Hair
    Rated 5 out of 5 stars
    5 days ago
    AMAZING!!!

    This whole time i was using purple shampoo and it would always make my hair feel so brassy and rough. After using this product, i could see such a difference in my hair color and the way it felt! I use other color wow products as well and this brand just always does amazing with my hair!

  • Susan A.
    Verified Buyer
    I recommend this product
    Hair Concern Brassy Hair, Dullness, Oily Hair, Color-care, Tangled Hair
    Hair Type Straight
    My Results Less Frizz, Bouncy Hair, Visible Difference, Soft Touchable Hair, Cleaner, Fresher Hair
    Rated 5 out of 5 stars
    1 week ago
    Hair feels good

    Everything I have bought have been great amazed how my hair feels and looks a lot better

  • Allison M.
    Verified Buyer
    I recommend this product
    Hair Concern Brassy Hair, Hard Water, Dullness
    My Results Visible Difference
    Rated 5 out of 5 stars
    1 week ago
    Dreamy filta

    I am an all over bleachy blondey with well water. I have tried everything from purples, to masks, to malibus, to toners, to clarifyings, to not shampooing at all! This product is holy grail & the only item that works! I love it and that’s why I keep it in subscribe! Thank you color wow!