Treatment
Brassy

Dream Filter For Picture-Perfect Color

Hard water detox removes color-distorting minerals in 3 minutes for brighter, shinier, silkier hair

4.6
Rated 4.6 out of 5 stars
5,530 Reviews
$26.00

Why it's WOW

  • Fastest, easiest 3-minute hair detox
  • Removes minerals that dull, darken and distort color, and coarsen texture
  • Dramatically improves texture compromised by hard water residues

Pair it with

1. Apply to dry hair before shampooing.
2. Spray evenly to saturate hair thoroughly.
3. Wait one to three minutes before shampooing.
4. For best results, follow with Color Wow Color Security Shampoo and Conditioner (both sold separately).


IMPORTANT: Do NOT use immediately after coloring your hair. Wait at least 5-7 shampoos.

For all hair types, especially color-treated and fair shades (blonde, white, gray)

No heat, no cap, no messy mixing! Ground-breaking pre-shampoo spray combines two molecular filters and two polymeric filters to work like a magnet. 

Safe, non-harsh, non-stripping formula gently extracts calcium, magnesium, copper, iron, manganese, aluminum and chlorine deposits that build up in your hair from hard water, well water and pool water in under 3 minutes.

AQUA, PROPANEDIOL, SODIUM ITACONATE, COCOAMIDOPROPYL HYDROXYSULTAINE, GLYCERIN, PHENOXYETHANOL, TETRASODIUM GLUTAMATE DIACETATE, SODIUM POLYSTYRENE SULFONATE, SODIUM PHYTATE, ETHYLHEXYLGLYCERIN, CITRIC ACID. F#308-2

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Sulfate Free
Cruelty Free
Gluten Free
Vegan
Paraben-free icon

Watch what comes off of her hair

THE GROSS TRUTH ABOUT HARD WATER BUILD-UP

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A Must Have for Hard Water.
I can't shampoo without using this product first! I have blonde extensions and they tend to turn orange due to my hard water situation. I've tried everything and this is the only product that prevents my blonde from turning brassy. I'm on my 4th bottle- the large size.

Gabrielle M.
Verified Buyer

The science behind Dream Filter with Dr. Joe

Before & after of a model with brassy blonde hair and then bright, brass-free, toned blonde hair.

FREQUENTLY ASKED QUESTIONS

How to use Color Wow Dream Filter

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  1. Apply to dry hair before shampooing.
  2. Spray evenly to saturate hair thoroughly.
  3. Wait one to three minutes before shampooing.
  4. For best results, follow with Color Wow Color Security Shampoo and Conditioner (both sold separately).

IMPORTANT: Do NOT use immediately after coloring your hair. Wait at least 5-7 shampoos.

How often should you use Color Wow Dream Filter?

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Every 9 shampoos. If you are a swimmer, then every 3 shampoos. Always use before bleaching, highlighting or coloring hair.

Does Color Wow Dream Filter work?

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Dream Filter contains two molecular filters and two polymeric filters that effectively encapsulate metals and minerals in your hair (including manganese, iron, calcium, magnesium, chlorine and others typically found in tap water and well water) so that when you rinse your hair, these minerals are removed.

Is Dream Filter cruelty-free?

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Yes.

Is Dream Filter vegan?

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Yes. 

Can I use Dream Filter on extensions?

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All Color Wow products are safe for extensions. But always consult your stylist on which products are best to use with your specific type of extensions.

If you color your extensions, IMPORTANT: Do NOT use immediately after coloring your hair. Wait at least 5-7 shampoos.

Can I use Dream Filter as a replacement to toning shampoo? 

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Yes, if the yellow is coming from your water, Dream Filter will help eliminate that from your hair so in some cases you won't need your toning/purple shampoo.

Does Dream Filter work on uncolored hair?

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Yes, uncolored hair can look dark, dull or off-color due to mineral deposits from your water source and environmental pollutants. Uncolored hair can also feel stiff and rough from minerals.

Dream Filter removes minerals, leaving uncolored hair looking brighter and feeling silkier.

4.6
Rated 4.6 out of 5 stars
Based on 5,530 reviews
5,530 reviews
  • Stephanie L.
    Verified Buyer
    I recommend this product
    Hair Concern Frizzy Hair
    Hair Type Straight
    My Results Less Frizz, Smoother Hair, Shinier Hair
    Rated 5 out of 5 stars
    23 hours ago
    Dream filter

    Great product

  • Lisa J.
    Verified Buyer
    I recommend this product
    Hair Concern Brassy Hair, Extension Care, Thin Hair, Scalp Health, Color-care
    Hair Type Fine, Straight, Thin
    My Results Visible Difference, Stronger Hair, Cleaner, Fresher Hair, Soft Touchable Hair, Shinier Hair
    Rated 5 out of 5 stars
    2 days ago
    Unreal product

    This did not disappoint, as always amazing product from WOW did exactly what it said on the tin. Another one to add to my all time favorites.

  • Kerry F.
    Verified Buyer
    I recommend this product
    Hair Concern Color-care, Tangled Hair, Damaged Hair or Breakage, Dry, Dehydrated Hair, Dullness
    Hair Type Coarse, Curly, Wavy, Highly Textured, Coily
    My Results Visible Difference, Stronger Hair, Less Breakage, Soft Touchable Hair, Smoother Hair
    Rated 5 out of 5 stars
    5 days ago
    Silky soft

    This stuff is great! The softest my hair has felt in a while!

  • Miss j. A. k.
    Verified Buyer
    I recommend this product
    Hair Concern Dullness, Fine, Flat Hair, Hard Water, Thinning Hair, Color-care
    Hair Type Fine, Thin, Straight
    My Results Visible Difference, Soft Touchable Hair, Shinier Hair, Smoother Hair
    Rated 5 out of 5 stars
    5 days ago
    Dream filter

    Great product, keeps my hair looking healthy and my colour lasts longer due to using this. I have use a few of wow products and can't fault them

  • Michelle A.
    Verified Buyer
    I recommend this product
    Hair Concern Brassy Hair, Damaged Hair or Breakage, Dry, Dehydrated Hair, Dullness, Fine, Flat Hair
    Hair Type Fine, Straight
    My Results Less Frizz, Stronger Hair, Shinier Hair, Visible Difference, Soft Touchable Hair
    Rated 5 out of 5 stars
    1 week ago
    Amazing!

    This product absolutely does what it says! I use along with the mousse and my blonde stays so bright and my lowlights have no brassiness!