Treatment
Curly

Flo-etry Vital Natural Serum for Curly Hair

Rich-oil blend moisturizes strands from root to tip for instantly plump, plush, juicy curls. No weight or greasy feel!

4.6
Rated 4.6 out of 5 stars
952 Reviews
$30.00

Why it's WOW

  • "Naked Technology” feels like nothing’s on the hair!
  • Flo-etry curl serum instantly moisturizes and plumps dehydrated curls (that are inherently dry because natural oils from the scalp can’t easily flow down the bends and twists of curly strands)
  • Our proprietary Profaxil-18 Complex™ breaks up Jojoba, Pequi, and Coconut Oils’ large particles to micro-disperse these rich oils throughout hair strands, from lengths to ends for weightless, non-oily results
  • Instantly delivers super hydrated, juicy, healthy-looking curls....defrizzed and glossy, never greasy

 

Pair it with

How to Use 
Flo-etry Vital Natural Serum

Apply to wet hair after washing and conditioning with Hooked and Coco-Motion.

Working section by section smooth through hair and use fingers or a comb to distribute evenly throughout lengths.

FREQUENTLY ASKED QUESTIONS

How to use Curl Wow Flo-etry

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Apply to wet hair. Working section by section smooth through hair and use fingers or a comb to distribute evenly throughout lengths.

Can this be used on all curl types?

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Absolutely.

Can you use this product on dry hair to refresh curls/tame frizz?

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Yes, but use a small amount on dry hair to refresh and moisturize.

Will this product make your curls more defined?

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Absolutely.

Is Flo-etry cruelty-free?

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Yes.

Is Flo-etry sulfate-free?

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Yes.

Is Flo-etry a heat protectant?

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Yes.

How much of this product should you use?

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Use more on coarse, dry hair, and use a bit less on fine hair.

Can you use Flo-etry on extensions?

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All Color Wow products are safe for extensions. But always consult your stylist on which products are best to use with your specific type of extensions.

Can you use this product in conjunction with other products?

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Yes, you can use this with Shook or other stylers.

What does Flo-etry smell like?

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It smells like vanilla and coconut.

4.6
Rated 4.6 out of 5 stars
Based on 952 reviews
952 reviews
  • Angela S.
    Verified Buyer
    I recommend this product
    Hair Concern Curl Definition, Dry, Dehydrated Hair, Fine, Flat Hair
    Hair Type Curly
    My Results Less Frizz, Bouncy Hair, Visible Difference, Defined Curl/Wave Pattern, Smoother Hair
    Rated 5 out of 5 stars
    1 month ago
    Love!

    My go-to for styling, especially on busy days. This product is amazing!

  • Kelley C.
    Verified Buyer
    I recommend this product
    Hair Concern Curl Definition, Dry, Dehydrated Hair
    Hair Type Curly, Wavy, Coarse
    My Results Less Frizz, Visible Difference
    Rated 5 out of 5 stars
    2 months ago
    Love this stuff!

    Perfect for my hair

  • Kim
    Rated 3 out of 5 stars
    2 months ago
    3 Stars

    Could not tell it was in my hair. My hair and curls were frizzy

  • mariely M.
    Verified Buyer
    I recommend this product
    Hair Concern Curl Definition
    Hair Type Curly
    My Results Bouncy Hair, Less Frizz, Visible Difference, Defined Curl/Wave Pattern, Shinier Hair
    Rated 5 out of 5 stars
    2 months ago
    Love it

    My hair loves loves it

  • Amanda L.
    Verified Buyer
    I recommend this product
    Hair Concern Curl Definition, Dry, Dehydrated Hair, Frizzy Hair, Tangled Hair
    Hair Type Curly, Thin
    My Results Less Frizz, Visible Difference, Soft Touchable Hair
    Rated 5 out of 5 stars
    2 months ago
    Brilliant product!

    I love this - it really works (FINALLY!) on my curly hair; it doesn't weight my curls down and keeps them looking managed rather than frizzy