- Pop & Lock High Gloss FinishWhy It's WOW Combines the conditioning benefits of an oil with the shine power of a serum Ultra-light, non-greasy Sparkling high-gloss finish locks down the cuticle and temporarily seals split ...$24.00
- Color Security Conditioner ~ (For Normal to Thick Hair)Why it's WOW Won't oxidize and turn hair yellow or brassy so your color stays glossy and bright 3 levels of thermal protection keep hair safe from dehydration and dulling Avocado oil, rich in ...$24.00
- Color Security Conditioner ~ (For Fine to Normal Hair)Why it's WOW Superlight hydrator and power detangler 3 levels of thermal protection keep hair safe from dehydration and dulling Won't oxidize and turn hair yellow or brassy so your color stays ...$24.00
- Best Vacay Hair, Ever! Travel KitWhy it's WOW “Bad hair” can bust your travel bliss (especially in humid locations) but not with this collection of style saviors, including: Color Security Shampoo – 100% clean, sulfate-free ...$47.00$59.00
- Smooth + Shiny VIPS KitWhy it’s WOW 3-piece collection of award-winning, powerhouse frizz fighters 100% clean, sulfate-free Color Security shampoo leaves no residues that could dull strands or weigh hair down. ...$43.00$54.00
- GAME-CHANGING Dream Clean Duo (Fine to Normal)Why it's WOW Color Security Shampoo – Unique, rich-lathering formula contains no silicones, thickening, conditioning or anti-frizz ingredients that stay behind and can weigh hair down, dull it, ...$38.00$48.00
- GAME-CHANGING Dream Clean Duo (Normal to Thick)Why it's WOW Color Security Shampoo – Unique, rich-lathering formula contains no silicones, thickening, conditioning or anti-frizz ingredients that stay behind and can weigh hair down, dull it, ...$38.00$48.00
- Extra Mist-ical Shine SprayWhy it's WOW Flower-powered formula converts UV light into intense radiance Super-fine mist All gloss, no grease Heat protection$29.00
- Dream Coat Supernatural SprayWhy it’s Wow Powerful humidity-proofer delivers the ultimate, long-lasting frizz control Silkens, smooths, glosses – totally transforms hair texture Keeps blowouts sleek + smooth, even in ...$28.00
- Flo-etry ~ Vital Natural Curly Hair SerumWhy it's WOW New “Naked Technology” feels like nothing’s on the hair! Flo-etry curl serum instantly moisturizes and plumps dehydrated curls (that are inherently dry because natural oils from the ...$30.00
- Best Glass Hair Duo, EVER!Why it's WOW Dream Coat Supernatural Spray – The OG glass hair essential! Heat-activated spray turns your blow dry into a Keratin-like treatment for mirror-like shine + silky-smooth, frizz-free ...$48.00$57.00
- Best Anti-Frizz Curl Styling SetWhy it's WOW Two revolutionary Curl Wow formulas with breakthrough Naked Technology (Profaxil-18 Complex™) make it possible to moisturize curls (inside and out) for never-before-achievable ...$54.00$68.00
- Crisis Kit for Blonde Hair MaintenanceWhy it's WOW Essential emergency kit for blonde hair shades (gray and white too) that go glaringly brassy, dark and off-tone Best-selling preventive + corrective tone-correcting formulas team up ...$40.00$48.00
- Chris Appleton's Lit KitWhy it's WOW The ultimate collection of frizz-stoppers and shine-enhancers for celeb-worthy results. Dream Coat Supernatural Spray – Blocks humidity, stops frizz for days + the key to “glass ...$39.00$52.00
- Long-Lasting Blowout BundleWhy it's WOW The #1 anti-frizz treatment + most viral volumizer in one bundle Dream Coat’s advanced humidity-resistance keeps hair frizz-free + glossy through 3-4 shampoos Xtra Large’s weightless ...$54.00$69.00