- Cult Favorite Firm + Flexible HairsprayWhy it's WOW Flexible, firm hold and style control that’s never sticky or stiff Won’t build up and is totally brushable Non-yellowing, doesn’t darken or dull shine Our firm, flexible hold ...$28.00
- Chris Appleton + Color Wow Money MasqueWhy it's WOW Celebrity Stylist Chris Appleton’s 1-step-prep for luxe, super healthy hair Weightless formula instantly absorbs; leaves no waxy, heavy buildup Penetrates deep to help strengthen, ...$45.00
- Pop & Lock High Gloss FinishWhy It's WOW Combines the conditioning benefits of an oil with the shine power of a serum Ultra-light, non-greasy Sparkling high-gloss finish locks down the cuticle and temporarily seals split ...$24.00
- Color Security Conditioner ~ (For Normal to Thick Hair)Why it's WOW Won't oxidize and turn hair yellow or brassy so your color stays glossy and bright 3 levels of thermal protection keep hair safe from dehydration and dulling Avocado oil, rich in ...$24.00
- Color Security Conditioner ~ (For Fine to Normal Hair)Why it's WOW Superlight hydrator and power detangler 3 levels of thermal protection keep hair safe from dehydration and dulling Won't oxidize and turn hair yellow or brassy so your color stays ...$24.00
- Speed Dry Blow-Dry SprayWhy it's WOW Reduces drying time (blow dry or air dry) by 30% or more Alcohol-free New technology works like shrink wrap to squeeze out water without dehydrating hair Heat protection$24.00
- Extra Mist-ical Shine SprayWhy it's WOW Flower-powered formula converts UV light into intense radiance Super-fine mist All gloss, no grease Heat protection$29.00
- Style on Steroids ~ Color-Safe Texturizing SprayWhy it's WOW Unique moisturizing texture spray won’t dry hair or glue strands together Transparent texturizers won’t cloud or dull color Gives hair “guts” and long-lasting style memory ...$30.00
- Xtra Large Bombshell VolumizerWhy it's WOW Our hair volumizer is free of alcohol, salt, drying resins typically used to create volume Massive volume plus super healthy hair quality Long-lasting Innovative light, frothy ...$26.00
- Dream Coat Supernatural SprayWhy it's WOW Advanced anti-frizz formula leaves hair super glossy, glassy, ultra smooth Groundbreaking humidity-blocking technology stops moisture from wrecking your style Ultra-light frizz ...$28.00
- Best Glass Hair Duo, EVER!Why it's WOW Dream Coat Supernatural Spray – The OG glass hair essential! Heat-activated spray turns your blow dry into a Keratin-like treatment for mirror-like shine + silky-smooth, frizz-free ...$48.00$57.00
- Beat the Grease BundleWhy it's WOW Color Security Shampoo – The only rich-lathering, 100% clean, sulfate-free shampoo that leaves no residues behind to weigh hair down, dull color, or worst of all, block new hair ...$40.00$48.00
- Best Vacay Hair, Ever! Travel KitWhy it's WOW “Bad hair” can bust your travel bliss (especially in humid locations) but not with this collection of style saviors, including: Color Security Shampoo – 100% clean, sulfate-free ...$47.00$59.00
- Texas Hold ‘Em Big Hold HairsprayWHY IT’S WOW Less wet, fast-drying, flake free formula Deposits up to 50% less alcohol than leading sprays* Extra hold hairspray delivers 82% style retention in high humidity** 2 forms of heat ...$30.00
- GAME-CHANGING Dream Clean Duo (Fine to Normal)Why it's WOW Color Security Shampoo – Unique, rich-lathering formula contains no silicones, thickening, conditioning or anti-frizz ingredients that stay behind and can weigh hair down, dull it, ...$43.20$48.00