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Over 80,000 5-Star Color Wow Reviews and counting*
Real people. Real results. Real WOW.
We’re beyond grateful for the love — from customers, stylists, and beauty editors around the world — who keep affirming that our formulas really do live up to the hype.
*based on .com, Sephora + Amazon 5-star reviews shown as of 3/31/25
Thousands of people have shared their WOW!
"Ever since I started using Color Wow, my hair has looked and felt so much healthier than ever!! I LOVE these products!!"
Amy F.
"I can honestly say I haven’t gotten so many compliments on my hair as I did this week using your products."
Robin G.
"All the products I have used from this brand have done exactly as promised. My hair has never felt so good. Well done Color Wow!"
Angie L.
They've seen it all and are NOT easily impressed! But influencers, editors and beauty experts agree — Color Wow is worth the buzz.
"It may be one of the best hair-care lines ever created, particularly in the shine-inducing, frizz-thwarting, and volume-boosting domains."
"When it comes to science-backed, innovative hair care, Color Wow reigns."
"It’s no surprise the brand has won more than 90 major beauty awards, with Dream Coat alone responsible for 25 of them — leaving everyone saying ‘wow’."
From formal red carpets to impromptu social media shoots, pro stylists count on Color Wow to deliver next-level glam that triggers virality.
"I would never put anything on my client’s hair that jeopardizes its health or shine. Color Wow gives me results I can count on — every single time."
Color Wow is the first brand that truly solved frizz. The results are unmatched.
My clients always ask what I used — and it’s always Color Wow.
DREAM COAT
"My hair stayed smooth for 3 days straight — humidity be damned."
Sarah
MONEY MASQUE
"Leaves my hair more shiny and healthy-looking with every use. I’m obsessed…"
Gina
ROOT COVER UP
"Best root cover up I have ever used. Really blends grays."
Judith
XTRA LARGE
"Lifts roots, makes your hair thicker, no stickiness and lasts day after day!"
Lauren
INSTA−WOW
"Very effective, no weird powdery residue, just great at prolonging a blowout. Definite re-purchase!"
Ann
MONEY MIST
"It’s amazing! Hair so soft and silky, I won’t go without it!"
Diane
Because great hair should never have to wait.
Easy Return Experience!
"I am excited to try other products. You are a lifesaver for older women experiencing slight hair loss and flat hair."
Legit
"This is a company that stands behind their product. I found out about Color Wow from my hairdresser. She uses and now so do I!"
Great Products
"Haven’t tried a Color Wow product I didn’t like. It’s the only hair product I currently use. Even have my husband using a few."
Tried everything for brassiness
"THIS IS THE ANSWER. I have tried purple shampoos, violet shampoos, conditioners, masks BUT nothing counters it like THIS product. I love it. I feel better about my hair!"
You will not be disappointed!
"Having tried what seems like nearly every dry shampoo on the market throughout the years, Color Wow advanced dry shampoo really does work! It smells amazing and leaves your hair with a fresh, natural look."
Fast Delivery
Free Shipping Over $50
Eco Packaging
Hassle-Free Returns
We're over the moon reading your messages, seeing your transformations, and knowing our products have helped you achieve your hair goals and made you feel so self-assured and confident! Truly, every Color Wow review inspires us to keep pushing clean hair science further and creating new formulas that actually solve problems and make bad hair days ancient history.
"I genuinely LOVVEEE the Wow hair care line. My hair has never felt so silky soft & healthy."
Dary
"These are hands down my favorite hair-care products EVER."
Jodi W.
"I have thrown away all the hair care products I used prior to finding Color Wow."
Sharon M.
"Actually works as advertised. Go figure, a company that tells the truth."
Kimberly
