Best Sellers

Shop our favorites with over 50,000 5-star reviews

Celebrate International Women's Month. Strong Women Support Strong Women.

Women's Month HP Banner March 2025

Glass Hair that breaks glass ceilings. Show frizz who's boss with DREAM COAT semi-permanent treatments for glossy-smooth styles that won't re-frizz in humidity. <SHOP NOW>

Dream Coat HP Feature March 2025

Embrace what makes you...you

Curl Wow HP March 2025

For Curly Hair. 20% OFF. Promo Code HOOKED20. 100% Clean Shampoo with root-locking tech for less shedding + Breakage. Curl Wow Hooked Shampoo (Value $29) $23.20. <SHOP NOW> *Does not apply to orders before 3/3/25. 20% OFF code for Full Size Hooked 100% Clean Curl Shampoo (10 fl oz/ 295ml), offer valid through 3/31/25. Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com. While supplies last. For Curly Hair. 20% OFF. Promo Code HOOKED20. 100% Clean Shampoo with root-locking tech for less shedding + Breakage. Curl Wow Hooked Shampoo (Value $29) $23.20. <SHOP NOW> *Does not apply to orders before 3/3/25. 20% OFF code for Full Size Hooked 100% Clean Curl Shampoo (10 fl oz/ 295ml), offer valid through 3/31/25. Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com. While supplies last.

Hooked Discount March 2025

For Curly Hair. 20% OFF Promo code CURLY20. 1-step styling solution for frizz-free, crunch-free curls. Dream Coat for Curly Hair. (Value $24) $19.20. <SHOP NOW> *Does not apply to orders before 3/3/25. 20% OFF code for Full Size Dream Coat for Curly Hair (6.7 fl oz/ 200ml), offer valid through 3/31/25. Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com. While supplies last. For Curly Hair. 20% OFF Promo code CURLY20. 1-step styling solution for frizz-free, crunch-free curls. Dream Coat for Curly Hair. (Value $24) $19.20. <SHOP NOW> *Does not apply to orders before 3/3/25. 20% OFF code for Full Size Dream Coat for Curly Hair (6.7 fl oz/ 200ml), offer valid through 3/31/25. Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com. While supplies last.

Dream Coat Curly March 2025

Strong is the new pretty. Dream Cocktail Kale-infused for stronger hair. Proven to reduce breakage by 50%* in just ONE use. <SHOP NOW> *Average results based on independent testing

Kale HP Feature March 2025

Don't dim your light. Own your sparkle with Extra Shine Spray. Extreme gloss, zero grease. <SHOP NOW>

Shine Spray HP Feature March 2025

Who Run the World? GIRLS! We're invested in uplifting the next generation of strong women. That's why we support the mission of the Obama Foundation's Girls Opportunity Alliance. <LEARN MORE>

Obama Foundation's Girls Opportunity Alliance March 2025

Exclusive pouch for Women's History Month. BYOK Build Your Own Kit. Choose 4 travel size products and enjoy a FREE* pouch! ($15 Value) <SHOP NOW> *FREE ($15 Value) pouch with the purchase of 4 travel sizes. Promotional codes cannot be applied. While Supplies last.

Women's Month BYOK Bag March 2025

Take the hair quiz. Take our 60-second quiz to find your ideal products and get a FREE* FULL SIZE SHAMPOO when you bundle your routine! <START NOW> *Unlock one FREE Full-Size Color Security Shampoo (8.4 fl oz/ 250ml) OR Hooked Shampoo (10 fl oz / 295ml) with the purchase of every recommended routine. Each routine includes four full size products. All products must be added to cart at one time through the bundle button to claim your FREE Shampoo. Limit one per order. Promotional codes do not apply.

THE CRITICAL WOW DIFFERENCE • We put heat protection in everything† • We vet every ingredient for its impact on color • We innovate solutions that deliver results without negative side effects Heat Protection† Cruelty-Free Color-Safe Sulfate-Free Phthalate-Free Paraben-Free Except Color Security Shampoo, Hooked Shampoo, Dream Filter and Youth Juice Link leads through to About Us page

Color Wow mission statement and ingredients

Trending Blogs

Is Alcohol Bad for Your Hair? The Truth About Cetearyl Alcohol vs. Alcohol Denat

Introducing Texas Hold 'Em: The Ultimate High-Performance Strong Hold Hairspray

How to Get Glass Hair: Celebrity Stylist Chris Appleton's Top Tips
Q&A YOUR BEST DREAM COAT RESULTS... EVERY TIME! Q&A YOUR BEST DREAM COAT RESULTS... EVERY TIME!

Q&A: How to Use Color Wow Dream Coat like a Pro

Show us your style with #ColorWowHair