Our Most Loved Products

Dream Coat Supernatural SprayColor Wow Dream Coat Anti-Frizz Spray - Size: 6.7 fl oz
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Dream Coat Supernatural Spray

$28.00 $12.00
4.7
Rated 4.7 out of 5 stars
22,676 Reviews
2023 Allure Best of Beauty Award Winner Color Wow Hair Xtra Large Bombshell Volumizer Full Size (195ml/6.5 fl oz)Xtra Large Bombshell Volumizer
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Xtra Large Bombshell Volumizer

$26.00 $12.00
4.3
Rated 4.3 out of 5 stars
15,978 Reviews
Style on Steroids ~ Color-Safe Texturizing SprayStyle on Steroids ~ Color-Safe Texturizing Spray
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Style on Steroids Color-Safe Texturizing Spray

$30.00 $15.00
4.5
Rated 4.5 out of 5 stars
7,370 Reviews
Color Security ShampooColor Security Shampoo
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Color Security Shampoo

$24.00 $11.00
4.8
Rated 4.8 out of 5 stars
6,749 Reviews
Dream Cocktail Carb-Infused Leave-in TreatmentDream Cocktail Carb-Infused Leave-in Treatment
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Dream Cocktail Carb-Infused Leave-in Treatment

$26.00 $12.00
4.5
Rated 4.5 out of 5 stars
10,340 Reviews
Color Wow Root cover up in all shades stacked (Platinum, Blonde, Dark Blonde, Red, Light Brown, Medium Brown, Dark Brown, and Black) on a white background with a red Allure best of beauty Hall of Fame AwardRoot Cover Up
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Root Cover Up

$34.50
Choose your color
Medium Brown
4.5
Rated 4.5 out of 5 stars
6,628 Reviews
NEW! Money Mist Luxe, light, Leave-in conditioner for glossy, expensive-looking hair on a crystal backgroundNEW! Money Mist Luxe, light, Leave-in conditioner for glossy, expensive-looking hair
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Money Mist

$29.00 $14.00
4.8
Rated 4.8 out of 5 stars
4,214 Reviews
Best of Beauty 2022 Award Winner Color Wow Money Masque Color Wow Money Masque
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Chris Appleton + Color Wow Money Masque

$45.00 $15.00
4.8
Rated 4.8 out of 5 stars
3,300 Reviews
Shook ~ Mix + Fix Bundling Curly Hair SprayShook ~ Mix + Fix Bundling Curly Hair Spray
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Shook Mix + Fix Bundling Curly Hair Spray

$38.00 $16.00
4.5
Rated 4.5 out of 5 stars
1,592 Reviews
Hooked by Curl Wow: The best shampoo sulfate-free for frizzy curly hair Curl Wow Hooked Shampoo
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Hooked 100% Clean Curl Shampoo with Root-Locking Technology

$29.00 $13.00
4.7
Rated 4.7 out of 5 stars
423 Reviews

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