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Why do some hair products contain alcohol?

Different types of alcohols are used in different hair care products for specific outcomes. While most people think of alcohol as having deleterious, dehydrating effects on hair, this isn’t always the case.

Some alcohols have an intentional “drying effect” which is critical for product performance. Short-chain alcohols (like alcohol denatured, alcohol denat, isopropyl alcohol and SDA-40) help formulas like hair sprays evaporate and dry very quickly to help set and lock in styles.

Other types of alcohols (long-chain fatty alcohols, such as cetearyl alcohol) can actually provide hydrating and smoothing benefits when they are used as thickeners and emulsifiers in hair products.

What are the effects of alcohol on hair?

Some alcohols are have drying properties, others have hydrating properties. 

You can read more about the different types of alcohols here.

*Offer valid 8/3/26 through 8/5/26. 20% OFF Two Full Size products. Promotional codes cannot be combined and are not valid on subscriptions under the Color Wow Subscription Program. Excludes Money Laundering Hydrating Shampoo (8.4 fl oz/ 250ml), Money Laundering Glossing Conditioner (8.4 fl oz/ 250ml), value + travel kits, travel sizes, and merch. Valid exclusively on colorwowhair.com. While supplies last.