Are you a filter freak when it comes to posting on Insta? If you’re anything like us, then you know what we’re talking about. Your inner perfectionist revels in the power to adjust every little detail in a photo – from erasing shadows to carving contoured cheekbones to whitening your teeth.

When it comes to working a little photo filter magic on your hair (and we’re all about hair!), it’s seriously amazing what a brightening app can do to upgrade your tresses. One quick slide of your finger, and ta-da! Instantly, your faded highlights and dull color are lit up and glowing. (Keep reading for a list of our fave Insta filter apps below!)

But…what if you didn’t need camera filters to perfect the image of your hair? What if there was such a thing as a REAL-LIFE FILTER for your hair? We’re here to tell you there is, thanks to the mad inventive scientists in our Color Wow Lab!

Meet Color Wow Dream Filter Pre-Shampoo Mineral Remover: the first breakthrough spray that works like a real-life “edit function” for your hair, giving you lighter, brighter picture perfect results in mere minutes.



Dream Filter targets and removes minerals and metals (found in tap water and well water) that build up in your hair. In a few minutes, it gently works like a magnet to take out calcium, magnesium, copper, and a whole bunch of elements commonly found in water that mess with your color and weigh your hair down. It even reverses the color-distorting effects chlorine can have when it reacts with copper (like when blonde hair turns green).

The truth is, most people don’t even know that this hair-wrecking build up is happening over time. But if you’re feeling frustrated with your hair because the color looks dingy and dark, or kind of discolored (greenish, brownish or orangey), or the texture feels rough and coarse, it’s very likely that minerals and metals are to blame. (You can read more about the effects of minerals and metals in water here. Not sure if your water has traces of minerals? Check out this blog.)


Using Dream Filter is as easy as 1-2-3! Before jumping in the shower, section out your hair and spray Dream Filter evenly throughout on dry hair, making sure to saturate it thoroughly. Then wait 1-3 minutes while this super gentle spray does its thing, extracting minerals and metals from your hair. (BTW, Dream Filter won’t hurt or change your chemically colored hair, but it WILL uncover and reveal your best first-day, fresh color tone). Plus, it’s safe to use as often as you want or need to, even every day if you swim in a chlorinated pool or have super hard water.

When it’s time to shampoo, we recommend using sulfate-free Color Wow Color Security Shampoo. Because unlike most shampoos, this revolutionary formula doesn’t have any typical ingredients (like silicones, conditioning agents, thickening agents) that don’t rinse out, leaving residues on your hair (or scalp) that warp your color or even worse, clog your hair follicles, which can lead to hair thinning or loss.

So you’re left with truly sparkling clean hair and clear, brilliant color that looks just-went-to-the salon fresh. Lighter, brighter picture perfect hair that’s ready for a selfie…no filter required.

Perfect hair aside, we do love to play with our phones and fiddle around with filters. Check out our most-used editing apps below.
• Lightroom: 100+ trendy presets for any kind of photo from sunsets to fashion posts.
• Facetune: The perfect touchup tool for whiter teeth, smoother skin, reshaping, and more.
• Perfect 365: Add virtual makeup to any look with your personal glam squad.
• Kira Kira: Add a glimmer here and a twinkle there for a glitzy, sparkly photo.
• Huji: Filters are randomly generated for a vintage, nostalgic vibe.
• VSCO: Experiment with preset filters and share with a creative community.
• Afterlight: Preset filters, selective editing, effects – everything you need at your fingertips.
• ColorPop: Make your black + white photos pop with a splash of color.

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