See how this simple science-backed method turns dull, dry coarse hair into healthy, glossy, frizz-free, silky texture.

LaRosie’s been hating on her hair lately. Yeah…(and we know from our own unhappy hair challenges)…when your natural texture is dull, coarse and unruly like hers, you spend endless time, energy and money looking for miracle products and magical methods. Searching desperately for the best, most reliable methods to get rid of frizz, make your hair look and feel healthy, silky and glossy…give the hair you should have been born with!

Well, wishing won’t make it happen. And a sleeking product here, a defrizzing product there won’t make it happen. But here’s what CAN make it happen: a science-backed program of new formulas, customized for your hair’s unique needs that will completely change, repair and upgrade the quality of your hair.

We’re talking a Color Wow Dream Regime. YOUR PERSONAL Dream Regime!

Like a special diet from a nutritionist or an exercise program designed for you by a personal trainer, a Dream Regime dedicated to your hair type and your hair goals is totally within reach! And, can be a total game-changer for your hair if you stick to it and take it seriously. Like LaRosie, you’ll see major results right away. But, like the best diet and exercise programs out there that give you cumulative results over time, when you follow a Dream Regime program you’ll notice how the quality of hair just gets better and better and better!


with her personal Color Wow Dream Regime

What’s REALLY so special about the Dream Regime?

Calling all skeptics. We know what you’re thinking…“We all wash our hair. We all condition our hair. We all use styling products. Sometimes we even use treatments to deal with issues like dehydration or breakage…” So, what’s really so different about the Dream Regime?

Glad you asked! In a word, our Color Wow products are game-changers. Every formula is innovative, and unlike anything you’ve used (read on for deets). Based on ground-breaking science and totally new technology, every formula works to make your hair healthier (more supple, flexible, resilient) and glossier than you could ever imagine…plus, protects and enhances your color.

With a Dream Regime approach, when you use these new, science-backed formulas in succession….and DO NOT dilute the results by using other products that leave residues on your hair or compromise your color…. we promise: you will end up with the healthiest, glossiest, highest quality hair, and freshest, purest color possible!!!

There’s another key difference with our Color Wow Dream Regime. Unlike most hair care regimens, the Dream Regime is not “one size fits all.” That would not be realistic. After all, we all have different hair textures. We all have different problems. And we all want different results. In order to provide real solutions for every hair type and every hair concern, Color Wow’s Dream Regime is designed to be customized for every individual.

When you create the steps to your own Dream Regime, you can choose from two conditioners (for fine or thick hair), three treatment Cocktails (to address your specific problems: thin, limp hair, breakage or dehydration) and two Dream Coat texture transforming sprays (for boosting curls or to create super sleek glossy hair with anti-humidity protection.)


Here’s how Color Wow Global Director of training and education Giles Robinson took LaRosie’s dry, coarse hair to a whole new level of glossy, silky perfection with a custom Dream Regime.


"With the Dream Regime approach, you up the shine factor, improve your texture and bring your best color to light even before you shampoo! Dream Filter pre-shampoo mineral remover spray gently lifts off minerals (from hard water) and impurities that dull your color and make your texture rough in less than 3 minutes."


"The level of "clean" you get from Color Security Sulfate-Free Shampoo is unparalleled because every ingredient rinses off. You may be surprised to know that is not the norm. Typical shampoos contain ingredients that stick to the hair and scalp leaving behind dulling residues and unhealthy deposits on your hair and scalp. If glossy, healthy hair is your goal, this unique shampoo formula is a must."


"Here's your first custom choice: Color Security Conditioner for fine-to-normal or normal-to-thick hair. It's important to use a conditioner that delivers the precise density of moisture that your hair needs without greasiness or color-dulling effects. I use the normal-to-thick conditioner on LaRosies coarse, dehydrated hair."


"Here's your next Dream Regime custom choice: choose one (or more) Dream Cocktails to address your major hair concerns. These leave-in treatments are activated when you blow-dry and deliver instant results. Kale Cocktail makes your hair 50% stronger with just one use. Carb Cocktail gives fine hair instant fullness and volume. I'm using Coconut Cocktail on LaRosie's hair because it goes deep to quench dehydrated hair plus helps replace the essential healthy moisture layer that lays on top of hair's surface.."


"Before blow-drying, apply the Dream Cocktail liberally to damp hair. I'm using Dream Coat, which will give me incredibly glassy, glossy texture and powerful anti-humidity protection that lasts for 3-to-4 shampoos. I saturate the hair, then blow-dry using tension."

"The result? Mirror-like shine and glossy, perfectly hydrated hair that will stay frizz-free for days! It's LaRosie's dream hair come true."

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