WHEN IT COMES TO HAIR COLOR, WE ARE THE INGREDIENT POLICE.
Every single ingredient we put into a Color Wow formula is tested for safety and efficacy.
Here at Color Wow, we take one extra step... We ensure that no ingredients can negatively impact your color.
We’ve identified over 60 ingredients that can darken or distort your color! Although these ingredients are commonly found in haircare and styling products, you will NEVER find them in a Color Wow product. Our mission is to bring you the safest, most efficacious products that will keep your color wow.
It’s shocking, but true: many products that claim to be “color-safe” contain ingredients that can corrupt and change your color. At Color Wow, we take the welfare of your hair color seriously. We diligently police our products to make sure that they’re not only super safe for fragile, color-treated hair but that they do not contain any ingredients that could dull or darken your color, or turn it brassy.
Here are some of the evil-doers you’ll find in most so-called “color-safe” products… but never in Color Wow!
INGREDIENTS YOU SHOULD AVOID (THAT ARE BANNED FROM COLOR WOW) SOME WILL SUPRISE YOU
Products containing lemon, orange, melon, pomegranate, neroli, apple oils (to name a few) can impart a yellow tinge. While they might be healthy for your body and skin, they should be avoided when it comes to your hair.ESSENTIAL OILS/EXTRACTS
Besides being potentially irritating, essential oils like rosemary, peppermint, rose, vanilla, cedar and patchouli can darken your color.SULFATES
Color Wow is sulfate-free because these harsh detergents found in typical shampoos can dehydrate hair and strip color.OXIDIZING AGENTS
Nope, we don’t have ingredients like hydrogen peroxide, bromates and persulfates. These ingredients can break down natural hair color and distort chemically-processed color.PRESERVATIVES THAT DISTORT COLOR
Stay away from products with Methylisothiazolinone, Methylchloroisothiazolinone, Diazolidinyl Urea, and Polyaminopropyl Biguanide.
Typically found in conditioners and hair sprays, these nitrogen compounds darken when exposed to air and light, which can stain your hair yellow or brown.
• Conditioners that contain Stearalkonium Chloride, Dicetyldimonium Chloride, Steartrimonium Chloride, Aminoethylaminopropyldimethicone
• Divinyl Trimethylsiloxyamodimethicone, Bis-Hydroxy/Methoxy Amodimethicone, Aminopropyl Triethoxysilane
• Nitrogen compounds such as those that contain Triethanolamine (TEA), monoethanolamine (MEA) or Ammonia
• Hair sprays that contain polymers such as PVM/MA Coploymer, Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer, Polyurethane -1, Polyurethane-14, PVP/Vinyl Caprolactam/DMAPA Acrylates Copolymer, VA/Vinyl Butylbenzoate/Crotonates Copolymer
We don’t have any, because, well, they color the formula, but dye your hair, too. These include dyes such as Para-phenylene diamine (PPD), diaminobenzene, toluene-2,5-diamine, Nitroaminophenols, ortho or para-aminophenols, Lead acetate, Henna.
ENDOCRINE DISRUPTERS THAT DISRUPT COLOR (WE’RE HORMONE FREE)
These include Bisphenol A (BPA), resorcinol, Di(2-ethylhexyl) phthalate (DEHP), Phytoestrogens, nonylphenol ethoxylates (NPEs), Dioxin.