Dream Coat is THE GOAT. The #1 anti-frizz, anti-humidity treatment. < gif > Over 80,000 5-star reviews / 1 sold every 4.5 seconds / 25 major beauty awards < SHOP NOW > Dream Coat is THE GOAT. The #1 anti-frizz, anti-humidity treatment. < gif > Over 80,000 5-star reviews / 1 sold every 4.5 seconds / 25 major beauty awards < SHOP NOW >

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In the Biz to Solve Frizz. After 40+ years in hair care, out CEO shares her biggest breakthrough that changed the frizz game. See why... <Watch Now> In the Biz to Solve Frizz. After 40+ years in hair care, out CEO shares her biggest breakthrough that changed the frizz game. See why... <Watch Now>

Dream Coat Gail Car Video May 2025

82%* Style retention in high humidity. Texas Hold 'Em Strong Hold Hairspray. Keeps your styles locked in for at least 8 hours. <shop now> *independent study, average results recorded after 8 hrs in 60% relative humidity. 82%* Style retention in high humidity. Texas Hold 'Em Strong Hold Hairspray. Keeps your styles locked in for at least 8 hours. <shop now> *independent study, average results recorded after 8 hrs in 60% relative humidity.

Texas Hold 'Em Humidity Story May 2025

On-the-spot frizz fix. One-minute transformation styling cream. 15% Off* Promo code TAME. Smooth it on + frizz is gone in 60 seconds or less. <shop now> *Does not apply to orders before 5/28/25. 15% OFF code for Full Size One-Minute Transformation Styling Cream (4.0 fl oz/ 120ml), offer valid through 4/30/25. Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com. While supplies last. On-the-spot frizz fix. One-minute transformation styling cream. 15% Off* Promo code TAME. Smooth it on + frizz is gone in 60 seconds or less. <shop now> *Does not apply to orders before 5/28/25. 15% OFF code for Full Size One-Minute Transformation Styling Cream (4.0 fl oz/ 120ml), offer valid through 4/30/25. Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com. While supplies last.

One Minute Transformation Smoothing Story May 2025

SPRING FREE FROM FRIZZ for bouncy, defined curls all season. 15% OFF* Best Anti-Frizz Curl Styling Set. Proven to reduce frizz by 84%** in high humidity. *Promotional codes cannot be applied. Valid exclusively on colorwowhair.com. While supplies last. **Average results based on independent testing. SPRING FREE FROM FRIZZ for bouncy, defined curls all season. 15% OFF* Best Anti-Frizz Curl Styling Set. Proven to reduce frizz by 84%** in high humidity. *Promotional codes cannot be applied. Valid exclusively on colorwowhair.com. While supplies last. **Average results based on independent testing.

Anti-Frizz Duo May 2025

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Money Mist Leave-in Conditioner Multitasking leave-in conditioner for all hair types. <shop now> Money Mist Leave-in Conditioner Multitasking leave-in conditioner for all hair types. <shop now>
Style on Steroids texture + finishing spray. Instant big hair + sexy texture. heat protectant. <shop now> Style on Steroids texture + finishing spray. Instant big hair + sexy texture. heat protectant. <shop now>
Dream Cocktail Carb-infused. Blow dry boost for instantly thicker hair. Heat protectant. <shop now> Dream Cocktail Carb-infused. Blow dry boost for instantly thicker hair. Heat protectant. <shop now>
Dream Coat for Curly Hair – 1-step solution for frizz-free, crunch-free curls. <SHOP NOW> Dream Coat for Curly Hair – 1-step solution for frizz-free, crunch-free curls. <SHOP NOW>
Your favorites shipped FREE Stock up on value sets + super sizes in our Ship-Free Shop < SHOP NOW > Your favorites shipped FREE Stock up on value sets + super sizes in our Ship-Free Shop < SHOP NOW >

Find your personal WOW Take our hair quiz Get a FREE* full size Color Wow Shampoo With purchase of your routine bundle < START NOW! > Find your personal WOW Take our hair quiz Get a FREE* full size Color Wow Shampoo With purchase of your routine bundle < START NOW! >

Quiz Banner Refresh May 2025

"It's no surprise that the brand has won more than 90 major beauty awards over the years, with Dream Coat alone responsible for 25 of those awards leaving women and men the world over saying "wow""

"When it comes to science-backed, innovative hair care, Color Wow reigns."

"It [Color Wow] may be one of the best hair care lines ever created, particularly in the shine-inducing, frizz-thwarting, and volume-boosting domains."

THE INDEPENDENT LOGOHARPER'S BAZAAR LOGOINSTYLE LOGO
THE CRITICAL WOW DIFFERENCE • We put heat protection in everything† • We vet every ingredient for its impact on color • We innovate solutions that deliver results without negative side effects Heat Protection† Cruelty-Free Color-Safe Sulfate-Free Phthalate-Free Paraben-Free Except Color Security Shampoo, Hooked Shampoo, Dream Filter and Youth Juice Link leads through to About Us page THE CRITICAL WOW DIFFERENCE • We put heat protection in everything† • We vet every ingredient for its impact on color • We innovate solutions that deliver results without negative side effects Heat Protection† Cruelty-Free Color-Safe Sulfate-Free Phthalate-Free Paraben-Free Except Color Security Shampoo, Hooked Shampoo, Dream Filter and Youth Juice Link leads through to About Us page

Color Wow mission statement and ingredients

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Introducing Texas Hold 'Em: The Ultimate High-Performance Strong Hold Hairspray Introducing Texas Hold 'Em: The Ultimate High-Performance Strong Hold Hairspray

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Show us your style with #ColorWowHair

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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
04/25/25
Want to turn heads? Pump up the volume with Style On Steroids✨ Texture, lift, heat protection and hold without the crunch 💞 #ColorWow #HairGoals #StyleOnSteroids
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4.4 star rating

Xtra Large Bombshell Volumizer

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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

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colorwowhair
02/15/25
✨ No wash, no fuss—just instant volume & texture for a love at first style kind of day thanks to Xtra Large & Style On Steroids! Would you try this to prolong your blowout? 🩵
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
02/08/25
Volume, texture, hold… all in ONE product ?! You heard that right, meet Style On Steroids! The ultimate texturizing spray that does it all ✨💨
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

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colorwowhair
11/17/24
Volume in seconds! And can we talk about the shine!🤩 Style on Steroids Texturizinf Spray gives instant volume without clouding your color or dulling shine! Spray for hours of volume! 🔥@asalamalika
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
11/14/24
Bibbity bobbity…instant volume!! 🔥Style on Steroids Texturizing Spray gives volume and hold in seconds but most importantly, it LASTS! 🔑
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
11/11/24
Big sexy hair in seconds with no cuts or edits using Style on Steroids Texturizing Spray! @chrisappleton1 says this is like “back combing in a bottle”! 🤯
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
10/25/24
Is there anything more annoying than spending money on a product that says it’s going to do something and then it doesn’t?! 🤬Check out the results using Style on Steroids vs another volumizong spray! 👏
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
10/16/24
“It’s like a helium tank for the hair”! 🙌 we love this! 🤣 And it’s so true. Style on Steroids Texturizing Spray gives major volume and hold that lasts for days!
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
10/07/24
Curls that don’t drop and last for days?? Check out the power of Style On Steroids Texturizing Spray on @your_mane_girl’s hair!
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
09/25/24
Want your style to last all day, all night? ☀️ 🌙 Prep your hair with Style on Steroids for mega volume and hold that lasts all day! 💁‍♀️✨ This game-changing spray won’t dull your color or make hair sticky—it’s the perfect boost for bouncy hair!! Style On Steroids contains heat protection, so we suggest spraying this on before your hot tools to add grip to slippery hair 🌟 🎥 @hairtohelp
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
09/19/24
And that’s how it’s done 😜🤭 Send this to your bestie who needs some of this magic 🌪️✨
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
09/10/24
Triple the size of your hair! Dont believe us… watch this! No cuts. No edits. 🎬 This volumizer requires zero effort and zero skill and gives you a massive volume boost in seconds!! You need to try Style on Steroids Texturizing Spray 😏 With just a few sprays, @chrisappleton1 instantly transforms flat, limp hair to a big, sexy, bombshell style that lasts! 🏆
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
07/17/24
Viral on Tik Tok 😱 Our texture spray Style On Steroids is setting records! If you’re looking to transform flat hair & have your style last for hours. You need this 🥇 Here’s 3 ways you can use Style On Steroids 🔥Spray each section before curling to enhance style memory and for heat protection 🔊 Speay on & blow up volume post-styling for record setting results 😴 Zhuzh up slept on hair or heatless curls to reboot sexy volume & absorb excess oils Send this to someone who’s on the hunt for more volume ✨
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
05/26/24
Prep your curls with Style On Steroids for long lasting style, heat protection & mega volume! Your curls will thank-you!! 🤝
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
05/22/24
This is how to transform flat curls INSTANTLY 😏 Simply spray on Style On Steroids, and let the magic happen. Instantly transform lifeless curls into full-bodied, gorgeous waves that last all day! 🥳 Our unique moisturising texture spray won’t dry hair or glue strands together and will never cloud or dull your hair colour 🌩️ This truly is a huge secret to big voluminous hair ☺️
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
05/01/24
Looking to have your blowout hold longer than half an hour 😏 @laurenaamara says the key to long lasting curls is to prep your hair! “Style On Steriods is my go to as it helps hold curls for hours on end + it adds a ton of volume!” 💗
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
04/07/24
@chrisappleton1 instant volume hack with the gorgeous @carlibel 💜 Say hello to hair that defies gravity and commands attention thanks to our texture spray Style On Steroids 🚀 • Non Sticky • Non crunchy • Transparent texturisers won’t cloud or dull colour • Contains powerful heat protection This is the key to long lasting volume 🔐
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
03/20/24
✨ Messy Bun Obsessed ✨ @kristensitz re creating the Tik Tok viral bun!! Our texture spray Style On Steroids not only adds a ton of volume & grip it also acts as a heat protector 💕 Who’s recreating this look? 🌷
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
03/14/24
Need a boost of volume 🚀 Are your curls clumping together? Finished style lacking volume? Silky strands that can use a texture boost? Why you need Style On Steroids 👀 A hairspray will give you hold. But our texture spray gives you hold PLUS big, sexy volume, heat protection & texture 💯
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
02/25/24
@chrisappleton1 spills the 🫖 on Big Sexy Hair in seconds ⏰ Our texture spray Style On Steroids doesn’t glue strands together instead it’s like “backcombing in a bottle” it holds the hair up adding MAJOR volume in an instant 🪄
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
12/27/23
5 sprays to instant mega volume!!🚀 Look and the results after using Style on Steroids Texturizing Spray! 🤩 Bonus: it contains heat protection and it holds all day! #colorwow
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
12/21/23
There’s nothing more annoying than taking the time to curl your hair and then they just clump together with very little volume. 😩Check out the difference that Style on Steroids Texturizing Spray makes above! 👆
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
11/26/23
This stuff “swells your hair in an instant”! It’s no wonder Style on Steroids Texturizing Spray sells out constantly! 😅 Take a look and see for yourself! 👆
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
11/21/23
Instant, lasting volume?? Yep! Check out these results on @alexsandra85 using Style on Steroids Texturizing Spray! @chrisappleton1 calls it “back combing in a bottle” and you can see why! 🔥
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
08/12/23
Your curls don’t last?? Here’s the hack! 👆🏼 check out this viral vid to see how to protect your hair and make sure your curls don’t drop! 💡
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
08/08/23
Warning! ⚠️ Why you should never use hairspray before using your hot tools! 😳 @connieewalker explains why you should be using a dry texture spray with heat protection instead of you want to protect your hair and help your style last! 🔑
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

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4.5 star rating

RAISE THE ROOT Thicken & Lift Spray

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4.7 star rating

Raise the Root Thicken + Lift Spray

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colorwowhair
08/05/23
Easy way to recreate Kim K’s sexy Met Ball hairstyle! 🤩 @chrisappleton1 uses Raise The Root and Style on Steroids to achieve the look!
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
07/29/23
Important!! ☝️ Ensure your curls last without the heat damage!! 💡@Josephmaine uses Style on Steroids Texturizing Spray on each section before curling for heat protection and hold! Key point: this is a dry spray- never use hair spray before curling! It will burn your hair!! 😬 #heatdamage #hairdamage #curls #howtocurlhair heat protection, professional hairstylist, pro tips and tricks, color wow hair, hair hacks, do’s and don’ts
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
06/28/23
If your hair falls flat after curling….you’re doin’ it wrong! Watch this! ☝🏻 @lauren.amarauk shows us the long lasting power of Style on Steroids Texturizing Spray! What do you think?
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
06/25/23
“If your hair does not hold a curl well, then Style on Steroids is what you need.” @leahg.tx.realtor
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
05/08/23
Turn up the volume this week! 🔊👏🏼Look at the instant difference Style on Steroids Texturizing Spray makes! Not stiff or sticky and even has heat protection! The memory in the product allows that lift to last all say! 🤩
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
04/30/23
Hair hack: How to make your curls hold and protect from heat damage! Spray Style on Steroids Texturizing Spray on to each section before curling for heat protection and memory! Curls will last all day! 👌🏻
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
04/21/23
Save for Spring hairstyle inspo! 🌼 Key product: Style on Steroids Texturizing Spray for volume and grit.
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

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4.8 star rating

Cult Favorite Firm + Flexible Hairspray

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colorwowhair
04/18/23
When he says this is the “Easiest Hair Hack” he’s not lying! 🤯 @chrisappleton1 using Style on Steroids Texturizing Spray and Cult Favorite Hairspray. Would you try this?
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
03/01/23
Humpday got us thinking about the weekend 👀 We got you covered for some inspo!! Follow @hairbybradleyleake simple steps to this playful hairstyle perfect for any weekend plans you have 🍸 🍿 🎥 The key to making this look last all night long?! Style On Steroids! Built in heat protection and hold, our texture spray will keep you style secure for hours on end 😏
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
01/24/23
POV: Perfect hair 💫 Jaw dropping volume has never been easier thanks to our clever texture spray Style On Steroids! Creative director @domseeley takes @daniellemetz from flat > full of body in seconds❤️‍🔥 Style On Steriods provides instant volume & texture with long lasting effect + with built in powerful heat protection you can use this spray before your hot tools for extra grip and hold ⚡️ Long live big, sexy, bombshell hair 🫶🏼
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

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4.8 star rating

Cult Favorite Firm + Flexible Hairspray

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C
colorwowhair
12/22/22
BTS with @carlbembridgehair & @maurahiggins 🎞 Take a peek into the secret weapons of celebrity stylist Carl Bembridge!! Carl uses a combo of our texture spray Style On Steroids, Cult Favourite Hairspray & Extra Mist-ical shine spray to achieve this stunning bounce 🤩 Every single product @carlbembridgehair has used contains high levels of heat protection, ensuring healthy hair is maintained 🫶🏼 Save this for some inspo over the festive szn 🎄✨
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
11/29/22
“If you are not using a texturizer when you curl your hair, what are you doing” @the.blonde.muse 👸🏼 Do you struggle with skinny, flat curls that lack oomph? Our unique texture spray Style On Steroids gives hair “guts” and long-lasting style memory + contains powerful heat protection!! 🔥 Drop a comment if you’d want to try & we will send some out 🎁
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
09/24/22
Volume hack for your Saturday Night out!💃 Style on Steroids Texurizing Spray gives all the volume with none of the dreaded stickiness or stiffness! Plus..it won’t dull your shine! 🤩. What other hacks would you like to see? 👇🏼 @lauren.amarauk
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
03/18/22
Big sexy texture for St Patrick’s Day! 🎯 @miloszhairstylist using Style on Steroids for non-sticky, non-stiff mega volume! 💚🍀 #colorwowhair #styleonsteroids #stpatricksday #bigsexyhair #voluminoushair #flathairhacks #professionalhairstylist #professionalhaircare
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
12/14/21
Cut inspo! 🔥 @mphairartist Key to sexy, piece-y texture is Style on Steroids Texturizing Spray! #colorwowhair #shortcutstyles #hairstylisttips #hairtipsandtricks #styleonsteroids
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
12/12/21
Loving all the volume and sexy texture brought to you by Style on Steroids Texturizing Spray! ✔️Instant fuller, thicker hair ✔️Ideal for beachy waves ✔️Won’t make hair stiff or sticky ✔️Heat Protectant ✔️Paraben-free, cruelty-free, sulfate-free, gluten-free, vegan 🤩 Hair by @miloszhairstylist 🙌🏼
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
12/01/21
Love a cool girl wave moment for the holidays! Key product: Style on Steroids Texturizing Spray for volume and texture that’s touchable and still maintains its shine! 🤩 Available at @sephora. Hair by @ashleyleehair
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
11/17/20
“INCREDIBLE texture spray and I don’t know if I’ve ever loved a hair product more! I had to stop what I was doing and text my friend and tell her I just found my new holy grail hair product!” ❤️❤️ @asimplelifeblog Have you tried Style On Steroids yet?! 🔥
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
03/17/20
Ok, ready for my Skype meeting! Tag a friend who’d do this 🤣#quartentinechic #soextra #hairinspiration
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4.4 star rating

Xtra Large Bombshell Volumizer

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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

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4.7 star rating

Raise the Root Thicken + Lift Spray

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C
colorwowhair
09/22/19
@lucy_gedjeyan getting the ultimate height with Raise the Root 🙌🏻
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4.8 star rating

Style on Steroids ~ Color-Safe Texturizing Spray

C
colorwowhair
07/27/19
@ottestyle spraying Style on Steroids for touchable waves 🌊 without clouding or distorting her color! Spray on before waving or curling hair for heat protection that won’t glue your strands together. Or spray on after styling to instantly add guts and glam!
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Style on Steroids ~ Color-Safe Texturizing Spray
Style on Steroids ~ Color-Safe Texturizing Spray
Style on Steroids ~ Color-Safe Texturizing Spray
Xtra Large Bombshell Volumizer
Style on Steroids ~ Color-Safe Texturizing Spray
Style on Steroids ~ Color-Safe Texturizing Spray
Style on Steroids ~ Color-Safe Texturizing Spray
Style on Steroids ~ Color-Safe Texturizing Spray
Style on Steroids ~ Color-Safe Texturizing Spray
Style on Steroids ~ Color-Safe Texturizing Spray
Style on Steroids ~ Color-Safe Texturizing Spray
Xtra Large Bombshell Volumizer
Style on Steroids ~ Color-Safe Texturizing Spray