Dream Coat is THE GOAT. The #1 anti-frizz, anti-humidity treatment. < gif > Over 80,000 5-star reviews / 1 sold every 4.5 seconds / 25 major beauty awards < SHOP NOW > Dream Coat is THE GOAT. The #1 anti-frizz, anti-humidity treatment. < gif > Over 80,000 5-star reviews / 1 sold every 4.5 seconds / 25 major beauty awards < SHOP NOW >

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In the Biz to Solve Frizz. After 40+ years in hair care, out CEO shares her biggest breakthrough that changed the frizz game. See why... <Watch Now> In the Biz to Solve Frizz. After 40+ years in hair care, out CEO shares her biggest breakthrough that changed the frizz game. See why... <Watch Now>

Dream Coat Gail Car Video May 2025

82%* Style retention in high humidity. Texas Hold 'Em Strong Hold Hairspray. Keeps your styles locked in for at least 8 hours. <shop now> *independent study, average results recorded after 8 hrs in 60% relative humidity. 82%* Style retention in high humidity. Texas Hold 'Em Strong Hold Hairspray. Keeps your styles locked in for at least 8 hours. <shop now> *independent study, average results recorded after 8 hrs in 60% relative humidity.

Texas Hold 'Em Humidity Story May 2025

On-the-spot frizz fix. One-minute transformation styling cream. 15% Off* Promo code TAME. Smooth it on + frizz is gone in 60 seconds or less. <shop now> *Does not apply to orders before 5/28/25. 15% OFF code for Full Size One-Minute Transformation Styling Cream (4.0 fl oz/ 120ml), offer valid through 4/30/25. Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com. While supplies last. On-the-spot frizz fix. One-minute transformation styling cream. 15% Off* Promo code TAME. Smooth it on + frizz is gone in 60 seconds or less. <shop now> *Does not apply to orders before 5/28/25. 15% OFF code for Full Size One-Minute Transformation Styling Cream (4.0 fl oz/ 120ml), offer valid through 4/30/25. Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com. While supplies last.

One Minute Transformation Smoothing Story May 2025

SPRING FREE FROM FRIZZ for bouncy, defined curls all season. 15% OFF* Best Anti-Frizz Curl Styling Set. Proven to reduce frizz by 84%** in high humidity. *Promotional codes cannot be applied. Valid exclusively on colorwowhair.com. While supplies last. **Average results based on independent testing. SPRING FREE FROM FRIZZ for bouncy, defined curls all season. 15% OFF* Best Anti-Frizz Curl Styling Set. Proven to reduce frizz by 84%** in high humidity. *Promotional codes cannot be applied. Valid exclusively on colorwowhair.com. While supplies last. **Average results based on independent testing.

Anti-Frizz Duo May 2025

Viral Faves that have everyone obsessed Viral Faves that have everyone obsessed

Viral Faves May 2025

Money Mist Leave-in Conditioner Multitasking leave-in conditioner for all hair types. <shop now> Money Mist Leave-in Conditioner Multitasking leave-in conditioner for all hair types. <shop now>
Style on Steroids texture + finishing spray. Instant big hair + sexy texture. heat protectant. <shop now> Style on Steroids texture + finishing spray. Instant big hair + sexy texture. heat protectant. <shop now>
Dream Cocktail Carb-infused. Blow dry boost for instantly thicker hair. Heat protectant. <shop now> Dream Cocktail Carb-infused. Blow dry boost for instantly thicker hair. Heat protectant. <shop now>
Dream Coat for Curly Hair – 1-step solution for frizz-free, crunch-free curls. <SHOP NOW> Dream Coat for Curly Hair – 1-step solution for frizz-free, crunch-free curls. <SHOP NOW>
Your favorites shipped FREE Stock up on value sets + super sizes in our Ship-Free Shop < SHOP NOW > Your favorites shipped FREE Stock up on value sets + super sizes in our Ship-Free Shop < SHOP NOW >

Find your personal WOW Take our hair quiz Get a FREE* full size Color Wow Shampoo With purchase of your routine bundle < START NOW! > Find your personal WOW Take our hair quiz Get a FREE* full size Color Wow Shampoo With purchase of your routine bundle < START NOW! >

Quiz Banner Refresh May 2025

"It's no surprise that the brand has won more than 90 major beauty awards over the years, with Dream Coat alone responsible for 25 of those awards leaving women and men the world over saying "wow""

"When it comes to science-backed, innovative hair care, Color Wow reigns."

"It [Color Wow] may be one of the best hair care lines ever created, particularly in the shine-inducing, frizz-thwarting, and volume-boosting domains."

THE INDEPENDENT LOGOHARPER'S BAZAAR LOGOINSTYLE LOGO
THE CRITICAL WOW DIFFERENCE • We put heat protection in everything† • We vet every ingredient for its impact on color • We innovate solutions that deliver results without negative side effects Heat Protection† Cruelty-Free Color-Safe Sulfate-Free Phthalate-Free Paraben-Free Except Color Security Shampoo, Hooked Shampoo, Dream Filter and Youth Juice Link leads through to About Us page THE CRITICAL WOW DIFFERENCE • We put heat protection in everything† • We vet every ingredient for its impact on color • We innovate solutions that deliver results without negative side effects Heat Protection† Cruelty-Free Color-Safe Sulfate-Free Phthalate-Free Paraben-Free Except Color Security Shampoo, Hooked Shampoo, Dream Filter and Youth Juice Link leads through to About Us page

Color Wow mission statement and ingredients

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Q&A YOUR BEST DREAM COAT RESULTS... EVERY TIME! Q&A YOUR BEST DREAM COAT RESULTS... EVERY TIME!

Q&A: How to Use Color Wow Dream Coat like a Pro
Q&A ONE-MINUTE TRANSFORMATION Q&A ONE-MINUTE TRANSFORMATION

Q&A: How to Use One-Minute Transformation like a Pro
Introducing Texas Hold 'Em: The Ultimate High-Performance Strong Hold Hairspray Introducing Texas Hold 'Em: The Ultimate High-Performance Strong Hold Hairspray

Introducing Texas Hold 'Em: The Ultimate High-Performance Strong Hold Hairspray

Hair Porosity 101: What Is It & What Type Do You Have?

Show us your style with #ColorWowHair

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4.8 star rating

Texas Hold ‘Em Big Hold Hairspray

C
colorwowhair
04/03/25
You worked hard on your hairstyle, lock it in 🔐🤠 Whether it’s steamy humidity or a long day of action, Texas Hold ‘Em keeps your look - from big volume to country curls to poker straight - just the way you styled it, locked in for the win! Available now @sephora 🏆 ✨🤩
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4.8 star rating

Texas Hold ‘Em Big Hold Hairspray

C
colorwowhair
03/22/25
Curls that don’t go crispy 🤠 Our Texas Hold ‘Em hairspray features crystal clear resins that add glossy shine, while depositing 50% less alcohol than leading sprays* ✨ Texas’ lightweight spray ensures a touchably soft finish that won’t dry out your hair, keeping it fuller-looking and bouncy all day & has built-in heat and UV protection 🌵
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4.8 star rating

Texas Hold ‘Em Big Hold Hairspray

C
colorwowhair
03/18/25
Your Biggest, Boldest Styles—Locked-In for the Win 🏆 The game of high-stakes hair styling just hit a whole new level with our latest innovation: Texas Hold ‘Em Hairspray! 🤠 Tough but tender, Texas Hold ‘Em bold hold that doesn’t fold + all of this…👇 ♥️ -82% style retention after 8 hours* -Styles won’t fold in high humidity -Fast Drying -Deposits 50% less alcohol than leading sprays* -Reduced PH for less damage -2 forms of heat protection -UV protection Secure yours now in store @sephora 💪
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4.8 star rating

Texas Hold ‘Em Big Hold Hairspray

C
colorwowhair
03/13/25
Texas Hold ‘Em was so hot, it sold out in three weeks! 🌶️🥵 The demand for our new strong hold hairspray reached a whole new level. But if you missed out, don’t worry you can still grab Texas Hold ‘Em in store @sephora 🛒 ✨
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4.8 star rating

Texas Hold ‘Em Big Hold Hairspray

C
colorwowhair
02/24/25
8 hours of hold...say what?! 👀🙌 Watch as @giannacatapano puts the NEW Texas Hold ‘Em Hairspray to the test! The results do not disappoint 🤩
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4.8 star rating

Texas Hold ‘Em Big Hold Hairspray

C
colorwowhair
02/23/25
Keep your style locked in with Texas Hold ‘Em 🤩🔐 It offers long-lasting hold, heat protection, and 82% style retention in high humidity! 😲 Plus, it’s fast-drying AND flake-free 👍 Perfect for all-day, humidity-proof hair! Secure yours now from @sephora 🩶
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4.8 star rating

Texas Hold ‘Em Big Hold Hairspray

C
colorwowhair
02/22/25
From set to @sephora 🤩 🎬 Behind the scenes of Texas Hold ‘Em’s big moment… and now it’s officially available on @sephora ‘s shelves! Who’s grabbing theirs first?! 👀
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