Dream Coat is THE GOAT. The #1 anti-frizz, anti-humidity treatment. < gif > Over 80,000 5-star reviews / 1 sold every 4.5 seconds / 25 major beauty awards < SHOP NOW > Dream Coat is THE GOAT. The #1 anti-frizz, anti-humidity treatment. < gif > Over 80,000 5-star reviews / 1 sold every 4.5 seconds / 25 major beauty awards < SHOP NOW >

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In the Biz to Solve Frizz. After 40+ years in hair care, out CEO shares her biggest breakthrough that changed the frizz game. See why... <Watch Now> In the Biz to Solve Frizz. After 40+ years in hair care, out CEO shares her biggest breakthrough that changed the frizz game. See why... <Watch Now>

Dream Coat Gail Car Video May 2025

82%* Style retention in high humidity. Texas Hold 'Em Strong Hold Hairspray. Keeps your styles locked in for at least 8 hours. <shop now> *independent study, average results recorded after 8 hrs in 60% relative humidity. 82%* Style retention in high humidity. Texas Hold 'Em Strong Hold Hairspray. Keeps your styles locked in for at least 8 hours. <shop now> *independent study, average results recorded after 8 hrs in 60% relative humidity.

Texas Hold 'Em Humidity Story May 2025

On-the-spot frizz fix. One-minute transformation styling cream. 15% Off* Promo code TAME. Smooth it on + frizz is gone in 60 seconds or less. <shop now> *Does not apply to orders before 5/28/25. 15% OFF code for Full Size One-Minute Transformation Styling Cream (4.0 fl oz/ 120ml), offer valid through 4/30/25. Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com. While supplies last. On-the-spot frizz fix. One-minute transformation styling cream. 15% Off* Promo code TAME. Smooth it on + frizz is gone in 60 seconds or less. <shop now> *Does not apply to orders before 5/28/25. 15% OFF code for Full Size One-Minute Transformation Styling Cream (4.0 fl oz/ 120ml), offer valid through 4/30/25. Promotional codes cannot be combined. Limit to one use per customer. Valid exclusively on colorwowhair.com. While supplies last.

One Minute Transformation Smoothing Story May 2025

SPRING FREE FROM FRIZZ for bouncy, defined curls all season. 15% OFF* Best Anti-Frizz Curl Styling Set. Proven to reduce frizz by 84%** in high humidity. *Promotional codes cannot be applied. Valid exclusively on colorwowhair.com. While supplies last. **Average results based on independent testing. SPRING FREE FROM FRIZZ for bouncy, defined curls all season. 15% OFF* Best Anti-Frizz Curl Styling Set. Proven to reduce frizz by 84%** in high humidity. *Promotional codes cannot be applied. Valid exclusively on colorwowhair.com. While supplies last. **Average results based on independent testing.

Anti-Frizz Duo May 2025

Viral Faves that have everyone obsessed Viral Faves that have everyone obsessed

Viral Faves May 2025

Money Mist Leave-in Conditioner Multitasking leave-in conditioner for all hair types. <shop now> Money Mist Leave-in Conditioner Multitasking leave-in conditioner for all hair types. <shop now>
Style on Steroids texture + finishing spray. Instant big hair + sexy texture. heat protectant. <shop now> Style on Steroids texture + finishing spray. Instant big hair + sexy texture. heat protectant. <shop now>
Dream Cocktail Carb-infused. Blow dry boost for instantly thicker hair. Heat protectant. <shop now> Dream Cocktail Carb-infused. Blow dry boost for instantly thicker hair. Heat protectant. <shop now>
Dream Coat for Curly Hair – 1-step solution for frizz-free, crunch-free curls. <SHOP NOW> Dream Coat for Curly Hair – 1-step solution for frizz-free, crunch-free curls. <SHOP NOW>
Your favorites shipped FREE Stock up on value sets + super sizes in our Ship-Free Shop < SHOP NOW > Your favorites shipped FREE Stock up on value sets + super sizes in our Ship-Free Shop < SHOP NOW >

Find your personal WOW Take our hair quiz Get a FREE* full size Color Wow Shampoo With purchase of your routine bundle < START NOW! > Find your personal WOW Take our hair quiz Get a FREE* full size Color Wow Shampoo With purchase of your routine bundle < START NOW! >

Quiz Banner Refresh May 2025

"It's no surprise that the brand has won more than 90 major beauty awards over the years, with Dream Coat alone responsible for 25 of those awards leaving women and men the world over saying "wow""

"When it comes to science-backed, innovative hair care, Color Wow reigns."

"It [Color Wow] may be one of the best hair care lines ever created, particularly in the shine-inducing, frizz-thwarting, and volume-boosting domains."

THE INDEPENDENT LOGOHARPER'S BAZAAR LOGOINSTYLE LOGO
THE CRITICAL WOW DIFFERENCE • We put heat protection in everything† • We vet every ingredient for its impact on color • We innovate solutions that deliver results without negative side effects Heat Protection† Cruelty-Free Color-Safe Sulfate-Free Phthalate-Free Paraben-Free Except Color Security Shampoo, Hooked Shampoo, Dream Filter and Youth Juice Link leads through to About Us page THE CRITICAL WOW DIFFERENCE • We put heat protection in everything† • We vet every ingredient for its impact on color • We innovate solutions that deliver results without negative side effects Heat Protection† Cruelty-Free Color-Safe Sulfate-Free Phthalate-Free Paraben-Free Except Color Security Shampoo, Hooked Shampoo, Dream Filter and Youth Juice Link leads through to About Us page

Color Wow mission statement and ingredients

Trending Blogs

Q&A YOUR BEST DREAM COAT RESULTS... EVERY TIME! Q&A YOUR BEST DREAM COAT RESULTS... EVERY TIME!

Q&A: How to Use Color Wow Dream Coat like a Pro
Q&A ONE-MINUTE TRANSFORMATION Q&A ONE-MINUTE TRANSFORMATION

Q&A: How to Use One-Minute Transformation like a Pro
Introducing Texas Hold 'Em: The Ultimate High-Performance Strong Hold Hairspray Introducing Texas Hold 'Em: The Ultimate High-Performance Strong Hold Hairspray

Introducing Texas Hold 'Em: The Ultimate High-Performance Strong Hold Hairspray

Hair Porosity 101: What Is It & What Type Do You Have?

Show us your style with #ColorWowHair

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4.7 star rating

Extra Strength Dream Coat

C
colorwowhair
12/15/24
Frizz’s worst nightmare? Extra Strength Dream Coat containing our proprietary complex that makes hair immune to humidity for glass hair for days! @whipsalon
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4.7 star rating

Extra Strength Dream Coat

C
colorwowhair
11/13/24
“It feels like a curly girl sin to only need one product to get my hair looking like this!” All she needs is Extra Strength Dream Coat! 💎🤤🤩
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4.7 star rating

Extra Strength Dream Coat

C
colorwowhair
11/08/24
Celebrity stylist @domseeley says, “There is honestly nothing like a Dream Coat blowout.” We have no words for these results! 🤌🤩
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4.7 star rating

Extra Strength Dream Coat

C
colorwowhair
10/28/24
The one product you need for silk press season if you want it to last for days… Extra Strength Dream Coat! @asalamalika
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4.7 star rating

Extra Strength Dream Coat

C
colorwowhair
08/09/24
For when you don’t want silk press szn to end… Grab yourself EXTRA STRENGTH DREAM COAT!! Our extra powerful anti-humidity protection spray delivers mega moisture which prevents sleek, straight styles from reverting back to frizzy or curly - no matter the weather! ☀️ ☔️ 🥵 Want to give this a test?! Comment below & we will ship some out 💌
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4.7 star rating

Extra Strength Dream Coat

C
colorwowhair
04/25/24
100 % chance of ☔️ 0% chance of Frizz Spring means longer, warmer days and more time outdoors. It also means more humidity & the dreaded “f” word. FRIZZ Don’t sweat it, our Dream Coat Extra Strength was made for exactly this! Advanced waterproofing tech acts like a “raincoat” for hair + the anti frizz protection helps to keep your style sleek for 3-4 washes 🤗 For a boost of shine, apply Extra Mistical Shine Spray before you flat iron 😉 Get caught looking good in the rain 🌧️ @kesishaunice
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4.7 star rating

Extra Strength Dream Coat

C
colorwowhair
03/31/24
“How do you get your hair so shiny“ 🤔 Dream Coat Extra Strength is formulated with cutting-edge technology, our innovative product creates an invisible shield around each strand, protecting it from humidity and environmental stressors! The results super sleek & insanely shiny hair ✨💎🪩
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4.7 star rating

Extra Strength Dream Coat

C
colorwowhair
03/13/24
FRIZZ meets its match with Extra Strength Dream Coat ✔️ Our award winning formula infuses porous strands with moisture, while waterproof technology blocks out humidity & keeps frizz-prone hair glassy-smooth + straight for DAYS 🔬🧬 Available at ✨ @sephora ✨ 🎥 @arielle_126
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4.7 star rating

Extra Strength Dream Coat

C
colorwowhair
02/21/24
🥇 BEAUTY AWARD WINNER 🥇 Dream Coat Extra Strength for “Smoothing Must-Have” 🏆 “As if weather-proofing hair could get more heavy-duty than original Dream Coat, this new iteration is hardcore for keeping any pesky winter weather from affecting your styles.” - Cosmopolitan 💓
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4.7 star rating

Extra Strength Dream Coat

C
colorwowhair
01/25/24
THE texture transformer! When you want sleek…this one can’t be beat! 😅 Extra Strength Dream Coat delivers silk glass hair on curly, coily and dry /dehydrated hair..and yes it lasts! For DAYS.
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4.7 star rating

Extra Strength Dream Coat

C
colorwowhair
11/17/23
Frizz be gone! Extra Strength Dream Coat transforms your texture and lasts for days! No need to worry about it being destroyed the minute you step outside either..this product has major humidity fighting powers! Have you tried it yet? Have a question? Let us know below! 👇
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4.7 star rating

Extra Strength Dream Coat

C
colorwowhair
09/12/23
Humidity? 🙄 That’s not even a thing anymore with Extra Strength Dream Coat! 👏 This product adds moisture and + blinding shine for a “bomb blowout” that lasts for days even in the most extreme humidity!
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4.7 star rating

Extra Strength Dream Coat

C
colorwowhair
09/04/23
Does it really work though?? 🤔 Watch to see how @makeupbyleeamarie’s hair held up from day to night! 👆
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4.7 star rating

Extra Strength Dream Coat

C
colorwowhair
08/26/23
But is it really water resistant and humidity proofing?? @chrisappleton1 puts Extra Strength Dream Coat to the test in more ways than one! Let’s see! 🧐💦💧
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4.7 star rating

Extra Strength Dream Coat

C
colorwowhair
08/18/23
Skeptical if Extra Strength will last on your blowout/silk press?! This one’s for you! @kendalldorsey1
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4.7 star rating

Extra Strength Dream Coat

C
colorwowhair
08/02/23
Now if this doesn’t make you feel comfortable to go out in humidity…we don’t know what will! 😅 Watch @shaniachristinad put Extra Strength Dream Coat to the ultimate test!
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4.7 star rating

Extra Strength Dream Coat

C
colorwowhair
07/24/23
Calling all globetrotters! Meet the ultimate travel buddy Dream Coat Extra Strength! 🌟💪🏝️ When you’re basking under the scorching sun in hot climates, this magical potion will save your hair from turning into a frizz frenzy! 🌞🔥 So, if you’re seeking picture-perfect hair while globe-trotting, do yourself a favor and grab Color Wow Dream Coat Extra Strength ASAP! Drop a comment below if you’re ready to say goodbye to frizz and hello to fabulous hair adventures! 🌎💭✨✈️ 🎥 @im.ayeshab
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4.7 star rating

Extra Strength Dream Coat

C
colorwowhair
07/15/23
Curly and coily friends who feel like switchin’ it up for a few days? We got u! Our new Extra Strength Dream Coat is specifically formulated for your hair type! It locks in mega moisture and completely locks out frizz. Hallelujah! 🙌🏼 plus it contains heat protection and lasts 3-4 washes! 🔥 #dreamcoat #frizzyhair #curlyhair #colorwow frizzy hair tips, coily hair, best blowout, humidity proof, glass hair, Chris Appleton, professional haircare, hair are tips and tricks, summer hairstyles
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4.7 star rating

Dream Coat for Curly Hair

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4.8 star rating

Dream Coat Supernatural Spray

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4.7 star rating

Extra Strength Dream Coat

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C
colorwowhair
07/06/23
Thank you Tyla, for breaking this down! All 3 Dream Coats explained! ☝️👏 @tyladoesbeauty
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4.7 star rating

Extra Strength Dream Coat

C
colorwowhair
07/01/23
For everyone who’s been asking….@NadiaLachea has your proof! ☝🏻 Extra Strength Dream Coat for the win! 🔥🔥
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4.7 star rating

Extra Strength Dream Coat

C
colorwowhair
06/21/23
Do NOT use Extra Strength Dream Coat…unless you want results like this!! 🤩 @xo.xo.darlin
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4.7 star rating

Extra Strength Dream Coat

C
colorwowhair
06/18/23
3, 2, 1….🔥🔥🔥🔥 Extra Strength Dream Coat for the win! Transforms curly and coily hair into glossy, glass hair that lasts in even the most extreme humidity!!
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4.7 star rating

Extra Strength Dream Coat

C
colorwowhair
06/12/23
Humidity is no match for Extra Strength Dream Coat! @chrisappleton1 does the waterproof challenge and the water just flows right off the strands! 🙌🏼💦
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4.7 star rating

Extra Strength Dream Coat

C
colorwowhair
06/10/23
Extra Strength Dream Coat is put to the test by @onlymianicole ! Check out her results! ☝🏻
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4.7 star rating

Extra Strength Dream Coat

C
colorwowhair
06/07/23
@jonathankmonroe put Dream Coat Extra Strength to the ULTIMATE test! Worried about humidity and frizz and not sure of this product really works? Here’s your proof! 👆🏼 #dreamcoat #extrastrength #frizzfree #frizzyhair #antifrizz #colorwow
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4.7 star rating

Extra Strength Dream Coat

C
colorwowhair
06/05/23
You heard that right! This is it…this is the secret sauce🥫 Dream Coat Extra Strength! ✨ Our MOST POWERFUL, ULTRA-MOISTURIZING anti-frizz treatment ever! Lasts through 3-4 shampoos and prevents your style from reverting back in the humidity🤯 Run, run, run 🏃‍♀️ before it sells out!
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